LAWRENCEPUR
History
• During the British rule in the late 19th century, Sir John Lawrence, the military commander of the frontier province established amilitary garrison at Dawoodpur to protectBritish India borders from fierce Afghans. Two years after independence from the British in 1947, this garrison became the Lawrencepur Woolen and Textile Mills and became operational in 1954.
History (cont…)
• Lawrencepur has been an innovator in elegant dressing after its inception in 1954 and ever since, has been undisputedly the only mills in the country to have the consistent quality production of wool and wool-blended fabrics.
• Initially, Lawrencepur produced yarn for hand knotted carpets, blankets for the armed forces, woolen over coatings, tweed and worsted for the local consumer market. In 1960, however, Dawood Group took over the Mills and it was incorporated as public limited company.
• In 1992, Lawrencepur expanded its operation to include garment manufacturing; so to provide its customer with fabrics as well as value-added garments.
About Logo
• Logo Design• Logo Colors Yellow: energizes,
relieves depression, improve memory and stimulates appetite.
Orange: energizes and stimulates appeitite.
Red: stimulates brain waves, increase heart rate, respirations and blood pressure and excites sexual glands.
Sub-Brands
• Pure Wool/ S100• Pure Wool/ S70• Poly Wool• Tweed• Lyla
Pure Wool/ S100
Cool Wool Italian Suiting
Pure Wool/ S100(cont…)
Bellini
Pure Wool/ S100(cont…)
Gaberdine
Pure Wool/ S70
Superior Light weight Suiting
Pure Wool/ S70(cont…)
Savana
Pure Wool/ S70(cont…)
Superior Serge
Poly Wool
Tropical (Plain)
Poly Wool (cont…)
Tropical (Design)
Tweed
Lyla
Prices
Type Per Meter Price (RS)
Pure Wool/ S100
Cool Wool Italian Suiting 900
Bellini 1050
Gaberdine 1250
Pure Wool/ S70
Superior Light weight Suiting 600
Savana 850
Superior Serge 775
Poly Wool
Tropical (Plain) 450
Tropical (Design) 475
Tweed 575
Lyla 495
Production And Distribution
• Plant Location Lawrencepur Textile
Mills, Dawoodpur.
• Stitching Units
• Outlets
Karachi, Lahore, Islamabad, Peshawar, Faisalabad, Abbottabad, Gujrat, Gujranwala, Haripur, Hyderabad, Jehlum, Multan, Rawalpindi, Sukkar and Wah Cantt.
Advertising Policies
• Shows
• Exhibitions
• Magazine/Newspaper Ads
• Billboards
• Sponsors and supporter for various fashion events and textile oriented institutions
Resources/References
• http://www.lawrencepur.com
• Fayyaz Nazeer, In charge male section at Saleem Fabrics.
• Khawaja Khaleel, In charge female section at Saleem Fabrics.