Download - Lacing the Combat Boots of Linkedin
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Basic Training
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• Linkedin is the proverbial black horse of social media.
• You all know its there, but few use it to its fullest potential.
• It’s Time to:– Master the weapons
• Overcome obstacles – Win the battles of business.
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Moving Shaking
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When it comes to inbound marketing – most use Facebook as their social media platform
overwhelming number of subscribers. Demographically, this is NOT the case:
77% $
Over 300 Million Members
Users over the age of 25
Average household Income = $109,000
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Run through the Gauntlet
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Core Conditioning
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• Linkedin profile ranks in the top 5 Google search results for Fname & Lname –
• Profile MUST be complete!– Pipes | & Picture– Duties & Achievements– Skills | Qualifications | Certifications
• 1st impression is EVERYTHING!– Contact information
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Endurance
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• 300 Million Users– What’s Your Network size?
• Utilize your ground forces and link with those in your Groups and Networks.
• A Matra when connecting– Always personalize your request to
connect using where/when/why.
MATRA
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Big Picture PlanDo you need to have a long-term vision?
One yearThree yearsFive years
Really?
It’s ultimately, how and when you want to exit.
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Muscle Toning
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• LinkedIn: A profile is 7 times more likely to be viewed if you have a picture. – Present a complete picture as a
professional• Think about how you want to be perceived
• Pizazz – Pop – Style– Video & Pics
• Add Content to Summary | Experience | Education
– Display Stories
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Guns & AmmoM
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• Your Guns– Customized URL– Blog Site– Website– Company Page
AmmoKeywords
PhrasesLong-
tailed
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Hand to Hand Combat
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• Recommendations– The more you give the more you receive
• http://endorser.org/• Float recommendation requests to
clients/customers– Pure Chaucerian genius: nothing ventured,
nothing gained
• Endorsements– Meaningless or a Credibility Check
• Inbound Crowd Sourcing – Obtain services-ideas-content by soliciting from a large
group of people in an online community,
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Grunt & Lift
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The Grunt
• Where’s YOUR Marketing Plan?• Is Linkedin linked to it?
• Does your market have a gap?• Are you or can you optimize on
it?
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• Groups– Avenue to experts in your field– Start your own Group
• Viewed as an EXPERT– Niche Networks
• Foster discussions• Spread your message• Connections
The Lift
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General Staff
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• Company Page– Information– Services– Brand– Employees– Exposure
• Act like the Fortune 500• Inbound Marketing potential• Personal profile visibility
– Website replacement ???
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Target PracticeH
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• Searching– 5.7 billion “professionally oriented
searches” conducted on LinkedIn in 2012.
– Auto-Complete function• Advanced Search
– Company (size – Industry – Fortune)– Function (Interests – Seniority) – Location
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• Applications– LinkedinLabs
• InMaps• Resume Builder• Instant Search• Signal
– NewIn Swarm– Dropin SpeechIn– Connection Timeline Brief History– Year in Review Veterans
Tools
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Tanks & Heavy Weapons
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• Demand Generation • Drive Awareness
– Promotes Top-Funnel Content• Target Audience Likely to Find Content• Inbound Leads Click Through Business Site• Download Content• Lead Nurturing Workflow• Qualified Leads• Do through Company Page
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Social Presence Linkedin SpecialistData AssuranceCloud Proponent
Cirrus Solutinz A Computracks company
[email protected] page http://linkd.in/13cIgk7