Download - Kuona deck Oct 2013
![Page 1: Kuona deck Oct 2013](https://reader036.vdocuments.mx/reader036/viewer/2022081414/54b47de54a795966028b45ec/html5/thumbnails/1.jpg)
![Page 2: Kuona deck Oct 2013](https://reader036.vdocuments.mx/reader036/viewer/2022081414/54b47de54a795966028b45ec/html5/thumbnails/2.jpg)
Problem
![Page 3: Kuona deck Oct 2013](https://reader036.vdocuments.mx/reader036/viewer/2022081414/54b47de54a795966028b45ec/html5/thumbnails/3.jpg)
After I got married I started going every
week to grocery stores & noticed opportunities to improve the in-store
shopping experience
![Page 4: Kuona deck Oct 2013](https://reader036.vdocuments.mx/reader036/viewer/2022081414/54b47de54a795966028b45ec/html5/thumbnails/4.jpg)
Stores customers cannot find over
15% of the items that they want to buy
inside grocery stores*
=USD Lost sales in
the US
$140 bn/year
* University of Pennsylvania
![Page 5: Kuona deck Oct 2013](https://reader036.vdocuments.mx/reader036/viewer/2022081414/54b47de54a795966028b45ec/html5/thumbnails/5.jpg)
1 out of 3Store customers prefer
to use their smartphone
rather than asking a
store employee for
information (Google)
![Page 6: Kuona deck Oct 2013](https://reader036.vdocuments.mx/reader036/viewer/2022081414/54b47de54a795966028b45ec/html5/thumbnails/6.jpg)
91%Of people between the ages of 18-34 want to use
their smartphones to find products inside grocery
stores. (Food Marketing Institute)
![Page 7: Kuona deck Oct 2013](https://reader036.vdocuments.mx/reader036/viewer/2022081414/54b47de54a795966028b45ec/html5/thumbnails/7.jpg)
Our Solution
![Page 8: Kuona deck Oct 2013](https://reader036.vdocuments.mx/reader036/viewer/2022081414/54b47de54a795966028b45ec/html5/thumbnails/8.jpg)
A mobile app that helps you find the location of
products inside stores and organizes your shopping
list by aisle.
You can now download the app at www.kuona.co
![Page 9: Kuona deck Oct 2013](https://reader036.vdocuments.mx/reader036/viewer/2022081414/54b47de54a795966028b45ec/html5/thumbnails/9.jpg)
How Kuona Works
![Page 10: Kuona deck Oct 2013](https://reader036.vdocuments.mx/reader036/viewer/2022081414/54b47de54a795966028b45ec/html5/thumbnails/10.jpg)
Choose a Store nearby or search for a product
across all stores
![Page 11: Kuona deck Oct 2013](https://reader036.vdocuments.mx/reader036/viewer/2022081414/54b47de54a795966028b45ec/html5/thumbnails/11.jpg)
For example, Beer is located in Aisle 2 at
Safeway Menlo Park (El Camino Real)
![Page 12: Kuona deck Oct 2013](https://reader036.vdocuments.mx/reader036/viewer/2022081414/54b47de54a795966028b45ec/html5/thumbnails/12.jpg)
You can also look for an item in our
indoor maps. For example Coors Beer
![Page 13: Kuona deck Oct 2013](https://reader036.vdocuments.mx/reader036/viewer/2022081414/54b47de54a795966028b45ec/html5/thumbnails/13.jpg)
With Kuona you can also get the price of each item inside the
store
![Page 14: Kuona deck Oct 2013](https://reader036.vdocuments.mx/reader036/viewer/2022081414/54b47de54a795966028b45ec/html5/thumbnails/14.jpg)
You can create shopping lists and add
specific items e.g. Coors Beers Can 30 12-
fl ozor general, for instance: Beer
![Page 15: Kuona deck Oct 2013](https://reader036.vdocuments.mx/reader036/viewer/2022081414/54b47de54a795966028b45ec/html5/thumbnails/15.jpg)
Lists can also be built by copying and pasting
a shopping list from your notes app or the
internet. For instance a Tiramisu recipe.
![Page 16: Kuona deck Oct 2013](https://reader036.vdocuments.mx/reader036/viewer/2022081414/54b47de54a795966028b45ec/html5/thumbnails/16.jpg)
Hit on the Locate items
botton and get your shopping
list organised by aisle
![Page 17: Kuona deck Oct 2013](https://reader036.vdocuments.mx/reader036/viewer/2022081414/54b47de54a795966028b45ec/html5/thumbnails/17.jpg)
20% off Corona Beer Bottles 24-12 Flo Oz20% off Corona Beer Bottles 24-12 Flo Oz
$11.99% SALE Illy Coffee Ground Dark
Roast – 8.8oz
With Kuona you can get relevant deals
inside your shopping list according to your product preferences, profile and location.
![Page 18: Kuona deck Oct 2013](https://reader036.vdocuments.mx/reader036/viewer/2022081414/54b47de54a795966028b45ec/html5/thumbnails/18.jpg)
Benefits of using Kuona for CPG Brands
• Ultra targeted marketing based on users product preferences, location and profile
• Campaigns that are easy to launch. A brand manager can a campaign from his/her office in real time
• More economical price than tradicional in-store marketing (0.3x)
![Page 19: Kuona deck Oct 2013](https://reader036.vdocuments.mx/reader036/viewer/2022081414/54b47de54a795966028b45ec/html5/thumbnails/19.jpg)
Market
![Page 20: Kuona deck Oct 2013](https://reader036.vdocuments.mx/reader036/viewer/2022081414/54b47de54a795966028b45ec/html5/thumbnails/20.jpg)
+150k people go grocery shopping every day in the SF
Bay area
![Page 21: Kuona deck Oct 2013](https://reader036.vdocuments.mx/reader036/viewer/2022081414/54b47de54a795966028b45ec/html5/thumbnails/21.jpg)
+25 million in the whole US
![Page 22: Kuona deck Oct 2013](https://reader036.vdocuments.mx/reader036/viewer/2022081414/54b47de54a795966028b45ec/html5/thumbnails/22.jpg)
$50 MUS
D
$2 Bn USDMexico
USAIndoor
Marketing Market
~2.5k grocery stores
~37k grocery stores
![Page 23: Kuona deck Oct 2013](https://reader036.vdocuments.mx/reader036/viewer/2022081414/54b47de54a795966028b45ec/html5/thumbnails/23.jpg)
Sourcing of Product info,
location, picture, price
Value for users of the Kuona
app
Business Model
Revenue Streams (selling to brands):- In-store marketing campaigns at CPM ~$500 USD (0.25x traditional in-store marketing; 80x Facebook ads)
- Behavioral analytics ~ $10k USD/month per brand
Value for Brands
![Page 24: Kuona deck Oct 2013](https://reader036.vdocuments.mx/reader036/viewer/2022081414/54b47de54a795966028b45ec/html5/thumbnails/24.jpg)
Mobile In-store marketing is very well paid for internet standards: +$500/CPM
80x
0.25x
Traditional In-store marketin
g
![Page 25: Kuona deck Oct 2013](https://reader036.vdocuments.mx/reader036/viewer/2022081414/54b47de54a795966028b45ec/html5/thumbnails/25.jpg)
The Team
Chema Sanromán
MBA at INSEAD (France)
+3 years in Food Consumer ProductsCEO
Agustín Magaña
Computer Science - Tec de MTY
3 years as Software Engineer / Product ManagerCTO
![Page 26: Kuona deck Oct 2013](https://reader036.vdocuments.mx/reader036/viewer/2022081414/54b47de54a795966028b45ec/html5/thumbnails/26.jpg)
Retail Chains in our app
Monterrey Mexico
San Francisco Bay Area
US