Download - Kony - The multi Channel Challenge
Empowering Everywhere.January 2014
Agenda Partners
overview Kony Overview The Multi
Channel Challenge
How does Kony address the Challenge
Platform Overview
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HMS – Company overview
• The leading Financial IT & professional
services consulting firm in Israel
• 200-strong elite team of professional experts
focused on financial organizations
• Over 21 years of “hands on” experience
Our uniqueness
• We leverage our expertise, business knowledge and
technological capabilities to continually provide our
customers with sustainable business advantage
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Selected Customers by Sectors
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Financial Institutions
Leading Corporations
Investment Houses and
Credit Agencies
InsuranceCarriers
Regulators
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Business Partners
Ideomobile – Company overview
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• Full service provider of mobile and cross channel solutions with focus on financial services and healthcare sectors
• In charge of delivery and support of digital customer engagement channels for 6 leading financial institutions and healthcare providers
• Founded in 2007• First product released in 2009• 1400 employees• 350 customers• 600% growth in past two
years (fastest in the industry)
600+ published apps
20 million+ app users every day
1 billion+annual user sessions
3 of the top 6US auto brands
3 of the top 5insurance companies
Top 20 global SI partners
2 of the top 3US banks
3 of the top 5US airlines
A leader in the 2013 Magic Quadrant for Mobile App Development Platforms
Value—promised and delivered.
Hospitality
$750Min mobile booking revenue
Manufacturing
20%field productivity gain
Financial Services
1 million+active users worldwide
Health Insurance
< 49 daysto pilot a multi-channel app
Pharmaceutical
70%saved in mobile dev costs
Airline
$750Mincrease in mobile sales
Partners
Customers
Manufacturing Mining Insurance Automotive
Utilities/Services Healthcare / Pharma Financial Services Consumer / Retail
Hospitality
Platform Partners Technology Partners SI Partners
Konyיתרונות מרכזיים של כולל Multi Channelפיתרון• .Desktop Webמלאמשתמש • .חווית פלטפורמה לכל אופטימאליתלקצה • קצה .משולבפיתרון היישום חיי מחזור לכלאינטגרטיבי • .פיתרון שונים– מוצרים שילוב לאאחד • .קוד תצורות, / הפלטפורמות סוגי לכל•SLA והמכשירים ההפעלה מערכות בכל עתידית לתמיכה
החדשים.אפליקציות • . פורטפוליו המקור קוד כולל עשיר•Fast developers on-boarding . הדרכה– חומרי של עושרתחרותי • .ROIו- מחיר מוכח מוכחות • לקוחות הצלחות - B2Cבמאות .B2Eו
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בעולם הצומחת הדיגיטל פלטפורמת
Konyתועלות עסקיות של •( , ותחזוקה פיתוח עיצוב זמני (.TTMקיצור•: בזכות סיכונים הקטנת
SLA . בעולם ייחודי. , והפצה פיתוח עיצוב בין חלק מעבר. מיידי לשימוש מוכנות אפליקציות של טמפלטים. ייחודי ידע בעלי במפתחים תלות צמצום
• . ותחזוקה פיתוח עלויות מהותית הקטנה•. , מובנים – ובדיקות ניהול כלי אחד קוד כתיבת איכות שיפור
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The Multi-Channel Challenge
Consistent view and experience in every interaction
Customer views her account balance upon receiving a paycheck alert and securely transfers money between accounts
8:00 AM – mobile
Customer logs in to view and modify her spending goals for the period and notices a credit card offer on her home page
9:00 AM – desktop
While on the plane with her iPad, she locates the offer, reviews and submits the application
11:00 AM – tablet
Upon landing, the customer receives a notification that her application has been approved. She clicks to read the details
1:00 PM – mobile
While in a cab, she pulls her iPad for a better view of all her accounts and links the credit card to her consolidated accounts view
3:00 PM – tablet
Customer accesses her account to set scheduled payments for the new credit card and ties spending goals.
6:00 PM – laptop
Enterprise Experience
Platform
Line of Business
IT SecurityDevelopers
“ I need an easier way to manage all this new stuff…”
“ I want to access our data and apps—anywhere and everywhere.”
“ I need to develop for new platforms, but it’s hard and expensive.”
User-First ExperiencesMulti-Channel SaaS Apps
Multi-channelApplication Development
Edge-optimizedManagement & Security
How does Kony address this challenge?
Run everywhere.Mobile
Tablets
Desktops and Kiosks
Build everywhere.Broad Native Support
Web (mobile + desktop)
Single Page Architecture
Standard
Mixed Mode
Hybrid
Individual, device-optimized sites
MBaaS
Messaging Sync Integration
Write once.A single code base.
4.x 5.x
Today
3.0
6.0 7.0
Kony SLA: Future Proofing
Kony Platform Version
3.0 3.5
4.0
4.0
2.3
7.0 8.0
2.5 4.5 5.0 5.5 6.0 6.5
6.x
8.1
10.x
7.xiOS
Android
Blackberry
Windows Phone 7.5
Windows 8
Kony has you coveredOS Upgrade: 30 days*
New Device on New OS: 90 days*
* from release to developers
20Copyright © 2012 Kony Solutions, Inc. CONFIDENTIAL 20
Highlights
• Recognition from customers that delivering Apps for each OS by building them all natively is cumbersome
• The scale of supporting Mobile Apps is now being recognised
• Mobility market and Spend $s will comprise• Developing monetization strategies• Process re-engineering on back-end services• Multi-platform testing ( and multiple device variants )• Building in security and quality• Managing the distribution and updates of Apps to App stores• Aiding App discovery and distribution• Capturing appropriate analytics and reviewing them• Evolving Apps over time to make them better• Integrate mobile apps into the single customer view
Reflects our learning: Market infancy now, growth in full lifecycle coming
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Forrester Report 2012
21Copyright © 2012 Kony Solutions, Inc. CONFIDENTIAL 21
Actual Customer Case Study: Tier 1 US National Insurance Company
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Platform Overview
Public Cloud Hybrid Hosting On-Premises
Kony Multi-Channel Experience Cloud
Kony DevelopmentCloud
Kony VisualizationCloud
Kony Apps Cloud
Customer Apps Enterprise Apps SaaS Foundation
Kony Cloud Foundation
Kony ManagementCloud
The Kony Experience Platform:
Design, build, and manage great apps.
Get to market with speed and confidence.Activate fully customizable and brandable to meet your needs. Full of best practices and features unique to your industry.
Kony Healthcare
Kony Private Banking
Kony Retail Banking
Kony Commercial Banking
Kony Retail Kony Utilities Kony Insurance
Kony Apps Cloud:
Customer ExperiencesReady-to-run apps.
Visualization Cloud
Multi-Channel Design Challenges70% of defects in app development are categorized as UI defects.
Reinterpret business requirements
Recreate designs Must rely on image
assets and style guides
Lacks ability to easily collaborate Unable to experience the real app before production Live apps fail business requirements
Legacy tools are blank-canvas
Design for each platform/device
No re-use of prototype code
Legacy tools don’t implement designs
WYSIWYG interface Design for all or each channel
individually Native widget rendering Dynamic multi-channel flex layout Device library of phones, tablets,
and desktop Switch between OS, device, and
screen orientation
Designer ToolsVisual Canvas
Device-specific or common widget collections
Theme and skin library Pre-packaged & user defined Customizable asset properties
Designer ToolsDesign Library
Drag once, use everywhere.
Designer ToolsDynamic design link to Photoshop
Instantly copy image properties
Adobe Photoshop Kony Visualizer
Design navigation and workflows Event-based actions Native operating system actions Export JS to Kony studio Mirror workflows across devices
Designer ToolsWorkflow Editor
Designer ToolsDesign ViewerPreview on simulators in real time
Functional apps in HTML, CSS, and JS
Native rendering on devices for review
No compilation or coding required
Functional app as development spec
Designer ToolsApp Generator
Visual requirements authoring Validate, prioritize, and approve Track through development & QA
Designer ToolsRequirements Manager
Development Cloud
Kony Development Cloud
Build once, deploy everywhere.
The enterprise grade platform to design,
develop, test and manage native, web and hybrid
applications.
Multi-channel with a single code
base
Intuitive developer
tools
Enterprise-grade cloud
services
Analytics and reporting
Development Framework
Kony Development Cloud
Provisioning Account Management
Authentication &
Authorization Reporting &
Analytics Monitoring BillingKony
Clo
udFo
unda
tion
Clou
dSe
rvic
esD
evel
oper
Fram
ewor
ksD
evel
oper
Tool
s
Native Web HybridBlend native capabilities with richHTML 5 for fully optimized apps
API CapabilitiesCross-Channel: Channel-Specific:
Orchestration Device DetectionWeb Apps Integration Messaging Sync
Kony Studio
Visual App Designer
Event Flow Editor
JS Code Editor
1-Click Deploy
Data Mapper
Device Simulator
Integration Designer
3rd Party / Native SDKs
Form, service, data mapping and event designers
Consistent user experience Extensive library of native and
web widgets Import native SDK and 3rd-
party widgets Configure native UI controls
without coding
Kony Developer ToolsVisual App Designer
Point-and-click integration to enterprise systems
Explore business objects within enterprise and 3rd party systems
Test service request and responses
Define custom web service fields
Kony Developer ToolsIntegration Designer
Map backend data objects to frontend assets
Create composite data fields Execute data transformations
Kony Developer ToolsData Mapper
Write code as needed Intellisense to speed up coding Access to Kony APIs and
backend enterprise services (mBaaS)
Debugger to test and fix code Import and reuse native code
Kony Developer ToolsJavaScript Code Editor
Import custom code and 3rd-party libraries
Single API to access custom code
Import wizard for iOS, Android, Blackberry and Windows code
Incorporate device peripherals such as barcode reader and Bluetooth
Kony Developer ToolsImport & Reuse Native Code
Configure complex app workflows Manage navigation, enterprise
integration, functions and more Create inline code snippets and
expressions Visually manage conditional logic and
branching
Kony Developer ToolsEvent Flow Editor
Instantly preview on devices and simulators without compiling code
Auto preview on actual phones, tablets and desktop
Share with reviewers on the cloud
Kony Developer ToolsDevice Simulator
Kony JavaScript Developer Framework JavaScript APIs Open standards-based JavaScript
interface Thousands of Packaged APIs Native API mapping Consumable via 3rd-party tool /
native SDK or Kony Studio Reuse existing code
Operating SystemPhone
AccelerometerGeo Location
CameraSMS
InternationalizationBookmark & Refresh
Device Services
NetworkCross-channel push
StreamingService Invocation
Header ManipulationAvailability
Network
MathStringTableTimeAlertsi18n
Utilities
Rich DrawingCharmBadge
Live TilesGesture
Themes & Skins
UI/UX
CryptographyEnterprise IAM
FIPS 140-2
Security
Access Native StorageOffline Data AccessSync Services withconflict resolution
Data Services
Develop web apps with HTML5, JS and CSS3
Deliver device specific browser-optimized HTML5 markup
Reuse UI/UX and business logic with HML5 SPA
Incorporate native device capabilities into hybrid apps
Import and reuse 3rd-party frameworks
Kony JavaScript Developer FrameworkNext Generation HTML5
Tools / Frameworks
API
Outcomes
Integration
Device Specific
HTML 5/4
Kony mBaaS
Channel Specific
Hybrid Mixed-Mode
HTML5/4, JS, and CSS3 for browser optimized web apps
Device-optimized native apps Combine HTML5 in a native container
with hybrid apps Web and native capabilities – only
where needed with mixed-mode apps Cover iOS, Android, Blackberry,
Windows, Symbian, J2ME
Kony JavaScript Developer Framework Development Outcomes
Functional Services / Capabilities
Visual mapping tools
Proprietary Enterprise Connections Kony for SAP Siebel PeopleSoft JD Edwards
Support all Web Service protocols REST SOAP
JDBC Database Connectors MS SQL Server Oracle IBM DB2 and more
Data mapper & integration designer to tie frontend to enterprise
Kony Cloud ServicesIntegration
SharePoint Salesforce Many more
JSON Web scraper
Data Transformation Sky Explorer Enterprise
Explorer
Realtime Batch Sync/Offline
Web ServicesSkyMobile
Kony Enterprise Federation Security (VPN, HTTPS, …)
connectorsadapters
Firewall
Composite web services definition editor Synchronous/asynchronous service
execution workflow Optimize performance Record and simulate service definitions
Kony Cloud ServicesOrchestration
Database with over 10,000 devices
Dynamic device identification Optimized rendering for
HTML5/4 and SPA Cover iOS, Android, Blackberry,
Windows, Symbian, J2ME
Kony Cloud ServicesDevice Detection
Single API interface for iOS, Android, Windows and Blackberry
Context-aware targeted messages Segmented marketing campaigns Apple Passbook integration Reporting and analytics console
Kony Cloud ServicesMessaging
Kony Messaging Service
JavaScript
Push(Coming soon: Email / SMS)
IOS Android Tablets
Manages offline app behavior Reconcile and sync offline data Support persistent or direct
sync Rules-based conflict resolution Define sync events (timer,
scheduled, event-based) Management console
Kony Cloud ServicesSync
Management Cloud
Supporting the ever growing mobile environment
Mitigating risks posed by a wide variety of devices.
Managing the complexity of securing and managing apps, devices, and content.
Staying ahead of today’s variables and being ready for the next shiny new thing
Multi-channel management challenges
Staying ahead
Supporting growth
Mitigating risks
Managing complexity
Kony Management Cloud
Intelligent Enterprise Mobility ManagementA next-generation EMM platform to manage your mobile apps, devices and content.
Developer Tools
DevelopmentFramework
Enterprise-Grade Cloud Services
Cloud Foundation
200+ policy configuration options
Disable device features such as camera, app store, Siri
Blacklist WiFi networks to restrict man-in-middle attacks
Utilize geo- and time-fences Easily resolve policy conflicts
with wizard UI Secure browser (on roadmap)
Kony Cloud ServicesDevice Management: Surgical control
View all enrolled devices on map Lock any device with just two clicks Wipe with confirmation — full or
enterprise Prevent future enrollment of lost
devices
Kony Cloud ServicesDevice Management: Locate and Wipe
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2
Employee 1 iPhone
Employee 2iPad
Employee 3 Android
Use geo- and time-fences to change security policies on the fly
Update permissions in real-time for role changes
Set compliance actions for jailbreaking, removing MDM control and more
Kony Cloud ServicesDevice Management: Automate tasks
Role Location
Information
Containerize private apps and add security policies
Deploy apps using secure enterprise app store
Build context-aware apps
Kony Cloud ServicesApp Management
Inject security layer at app build Wrap security at app publish Reduce development complexity Enable SSO, context-aware
features
Kony Cloud ServicesApp Management: Containerize
Kony ManagementCloud
App
AutomaticallySecured AppAppApp
Publish private apps Import public apps Role-based access Volume Licensing (on roadmap)
Kony Cloud ServicesApp Management: Enterprise App Store
Empowering everywhere.
ההקשבה על תודה
רדין רשףמוצרים תחום מנהל
HMS 050-7970777נייד:
ליכטנפלד דןל" Ideomobileמנכ
054-3454451נייד: [email protected]
Appendix – Case Studies
• Deployed in 28 countries across 18 different languages• Electronic Wallet on Mobile Phone• Mobile Payments using P2P & NFC payment
technologies• Consumer credit functionality with location-based
services (ATM & branch locater)• Remote Deposit Capture
• Accelerated multi-channel deployment: iPhone, Android, BlackBerry, Windows Mobile, Palm, Symbian, mobile web
• Total effort savings of 50% leveraging Kony Configurability capabilities
• Servicing customers across 28 countries throughout Asia, Europe, Latin America and North America
Citi: Creating a global applicationacross 28 countries
Benefits
Solution
Bayer is a global leader in the fields of health care, nutrition and high-tech materials
• Global Mobile CRM solution for Bayer Healthcare OTC products (Aspirin, Bepanthen, etc.).
• Backend integration with Salesforce• iPad and Windows 8 tablets
• Will roll-out in 50 countries in the next two years
• Multilingual support from one code-base• Increased efficiency of sales reps when
visiting hospitals or remote doctors as a result of offline capable sync
BAYER: Mobilizing CRM for a more efficient sales process
Benefits
Solution
• The “full feature” Member App with resources to engage them on-the-go:
• Search for a provider• Check drug prices based on coverage• View personal health records• Find information on claims, coverage and benefits• Access ID cards
• Developed a mobile strategy and implemented mobile center of excellence
•Reengineered SDLC to align with the Mobile First approach
•Shortened SDLC from 9-12 months to 2-3 months.•A major shift from retrospective information to
real-time information, putting Aetna’s most popular online features at the member’s fingertips•Improved the members’ health care experience
A leading diversified health care benefits company with 37.2 million members
Aetna: Embracing multi-channel exclusively with Kony
Benefits
Solution
• MobileWeb, Android, iOS and BlackBerry• Rewards Program log-in and detail view• Proximity search for hotels with property photos
& descriptions• Book reservations with a list of upcoming
reservations, cancelling reservations functionalities
• 1st release in 3.5 months, 4 channels• 750,000 downloads in one year• $160M in booking revenue• 50% reduction in call center volume
Marriott International has grown to be a leading lodging company with more than 3,700 properties in 73 countries and territories worldwide
Marriott: Increased revenues and decreased costs with future proof
mobile strategy
Benefits
Solution
Siemens AG is a global powerhouse in electronics and electrical engineering, operating in the industry, energy and healthcare sectors
• Support of a global multi-channel CRM solution
• Support for tablets, smartphones and desktop web. from a single code base.
• Integration with Siebel
• Will roll-out across several countries• Multilingual support from one code-base• Increased productivity of remote employees
by allowing access to CRM data on-the-go
SIEMENS: Increasing productivity of remote employees with a multi-channel
CRM solution
Benefits
Solution
• Mobilized SAP business processes related to • Time Recording• Universal Work Lists • CRM
• A light-weight and secure mobile app accessible from iPhone devices
• Improved employee productivity • Reduced data capture errors • Encouraged more regular and timely
submission of timesheets
KPMG: Enabling human capital management on-the-go
Benefits
Solution
A leading provider of audit, tax and advisory services