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Kom hurtigt i gang med Design ThinkingCreuna Briefing
Nikolaj Gandrup Borchorst, UX LeadPernille Grand, UX Consultant
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© Creuna
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Agenda
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1. What is Design Thinking & Why are we Talking About it?2. Kickstart Empathetic Insights3. Kickstart Prototyping by Sketching4. (And a Few Words About Kickstarting testing)5. Summing Up
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So WHAT IS..
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© Creuna
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© Creuna
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SOURCE: HENRIK KNIBERG: AGILE PRODUCT OWNERSHIP IN A NUTSHELL
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SOURCE: HENRIK KNIBERG: AGILE PRODUCT OWNERSHIP IN A NUTSHELL
“I Know one thing: That I know
nothing”
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PRAGMATIST PHILOSOPHY
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WICKED PrOBLEMS
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HUMAN CENTERED DESIGN
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DON NORMAN
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Participatory design
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?
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What is Design Thinking? A Creunian Definition
© Creuna
“A mindset and process for solving complex problems, ultimately to create value for people in a world where old truths are constantly challenged”
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SOURCE: HENRIK KNIBERG: AGILE PRODUCT OWNERSHIP IN A NUTSHELL
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© Creuna
Action
Reflection
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© Creuna
Analytical
INTUITIVE
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Kickstart empatheticinsights
How to and examples
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© Creuna
Action
Reflection
Design
Design
the user(s)
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© Creuna
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Det er i etnografi.. det vi gør i design etnografi er at vi tager en lille del af det -etnografisk inspireretOg når vi snakker design thinking er det det her vi kører på. vi behøver ikke negle det. og vi behøver heller ikke eksptermen have det i baghovedet er det der gør det godt. så jo bedre du kan det, jo bedre resultater får du
Ethnographically inspired
© Creuna
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5 misunderstandings that makesme look like this…
© Creuna
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It’s just a matter of common sense
© Creuna
#1
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Being an insider qualifies me as a user
© Creuna
#2
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Anything goes – no rules or systematic method
© Creuna
#3
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It’s basically just chatting and reporting
© Creuna
#4
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To find out what people do, just ask them – the patterns are there
© Creuna
#5
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What, why, how, who, where, when?
© Creuna
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© Creuna
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© Creuna
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Habbits and vocabulary insights
© Creuna
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© Creuna
Benchmarking
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Hypotheses:
• People think of main ingredients and it’s often a kind of meat
• People adapt recipes for their own need • People don’t think of ingredients as specific as such• People group their ingredients automatically• People want concrete results as early as possible
Empathize and define
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© Creuna
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© Creuna
…jeg vil lave aftensmad
BaconChampingnonÆgKylligestykkerSpinatPasta FiskFarsbrødBlomkålSquash
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© Creuna
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© Creuna
• Habbits and tacit knowledge• Everyday, not staged• Behind the scenes
• Documentation
Insights
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© Creuna
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© Creuna
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Kickstart prototyping
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BY Sketching!
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The Problem With Photoshop & Wireframes..
© Creuna
Good for documenting, not for exploring
Focuses on single approach, not multiple
options
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Digital design tools like wireframes & Photoshop designs are great for documenting, but not for exploring. They tend to focus on one solution as opposed to exploring several possibilities. Plus, the tools get in the way of the output.
The Problem With Photoshop & Wireframes..
© Creuna
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Hey Heidegger!
© Creuna
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..Let’s you quickly explore multiple solutions, without going into unnecessary detail and having to spend time mastering a digital tool. Remember to focus on the overall experience first and go into detail later. Don’t use a pencil, use a pen. Don’t correct – redo. This is about exploration as opposed to perfection.
Sketching
© Creuna
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© Creuna
Sketching @ LEGO
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Kickstartingtesting
A few words about
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Users on the streets (voxpop) Focus areas for ajustmentsQuick and dirty
Take context into account
Design verification insights
© Creuna
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© Creuna
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Summing up
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• What happens afterwards?• Which role does your output have in the overall
project?• Is the scope too big or too small?• Is the team included and engaged?• Is the timing right?
Considerations for success?
© Creuna
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Creuna’s Design Thinking Dogma
© Creuna
1. Always involve real users (before, during, after)!
2. Always prototype different solutions!
3. Always test!
THIS IS SCALABLE
Fail Early. ACT. REFLECT.
Did we get it exactly right?.Oh.. And this also scales
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© Creuna
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aarhus oslo copenhagen gothenburg stockholm helsinki oulu
creuna.dk @creuna_dk #creuna
THANKSPernille Grand, UX ConsultantNikolaj Gandrup Borchorst, UX Lead
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