Know, Engage, Sell
Harnessing the Power of Social Data for Your Business
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The Scope of Social Media in Indonesia
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20+ Million Users30,000+ Tweets Per Minute 65+ Million Users
*Source: WeareSocial.SG
Unknown (But A Lot)
Your Industry
Your Followers
Discover Your Audience
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Location, Income, education, hobbies?
Demographics Have Gone Out The Window
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How Do We Really Get To Know Our Audience
Beyond Our Followers?
Look Broader
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Look Broader
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What’s Trending?
Who’s Talking?
Where Are They Talking?
Look Closer
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What Are The Issues?
Who Are My Competitors?
Where Are They Sharing?
#OOTD
Fashion & Self-Expression
#OOTD In 30 days
11,257 Posts
1,030 Engagements
7,271 Authors
#OOTD on Twitter, 8 May – 8 June 2015, Source: Sonar
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What’s Trending?
#OOTD on Twitter, 8 May – 8 June 2015, Source: Sonar
Who Are The Influencers?
@sophie_tobellyClozette Fashion Ambassador2 Engagements, 70K Viral Reach
@ikramarkiWriter & Blogger
34 Engagements, 29K Viral Reach
@lunamaya26Celebrity, Owner of Lunahabit
38 Engagements, 20K Viral Reach
So, How Does This Benefit Brands?
Know
Engage
Convert
Generate Leads
What Next?
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“Digital Listening is Putting an Ear to The Internet”
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o Learn More About Your Audience
o Tailor Your Communication For Interaction
o Measure Your Engagement Results
Digital Listening Can Help..
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• Find a tool or platform
• Setup Keywords Relevant to Your brand and industry
• Make sure your tool is localized
• Get Bi-Weekly or Monthly Reports
So, How Do I Start?
“Discover Your Audience and Start Selling Without Selling”
Let’s Start Listening
www.sonar.id
@sonarplatform
www.slideshare.net/amienz1/