Download - Knight Center Social Media Strategy
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Check In to Social Media to Check Out Your Full Potential!
Melanie Gatewood, Jonathan Jebson, Eve Josephson, Julia Millot and Amrita Sengupta!
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What’s the Deal with Social Media?!
O 400 million active Facebook users !
O 70% of small business owners use Facebook for marketing!
O 55 million tweets per day on Twitter!
O 56% of people who check Facebook or Twitter multiple times a day use a mobile device!
Source: Mashable
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Source: Mashable
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How Do We Move Forward?!
BONFYRE! TWITTER! FACEBOOK!
Check In To Social Media to Check Out Your Full Potential!
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Bonfyre!O Over 1,200 registered users at Wash U!!O Nearly 10,000 Wash U check-ins!
O Check-ins at venues with specials have increased tremendously!O Chill: 12 check-ins before, 100 check-ins after!
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How to Use the Application!
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Engaging Users Through Mobile Apps!
O Weekly Specials!O Knight Center: Check in at Dining Room,
Get 10% off your meal!!O Einstein’s: Check in during Happy Hour and
get $1 bagels!!
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How Do We Move Forward?!
BONFYRE! TWITTER! FACEBOOK!
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Jumping on the Twitter Bandwagon!
O Separate Twitter accounts!O @WashUEinsteins!O @cf_knightcenter!
O Change the tone of tweets!
O Tap into local markets!!!
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Becoming a Twitter Expert!O Trending Topics!
O #EBB!O #STL!O #CFKC!O #rightnextdoor!
!O “ReTweeting”!
O @ Mentions!!
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@cf_knightcenter Example!
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@WashUEinsteins Example!
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How Do We Move Forward?!
BONFYRE! TWITTER! FACEBOOK!
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1) Increase “Likes”! !2) Engage Users!
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Increasing “Likes”!Facebook Ads!
!
• Reach = 6,000 !• CPC = Cost per Click!• CPI = Cost per
Impression!
• Can achieve over 90% increase in likes!
• Zero cost!
Splash Page!!
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Engaging Users!O Tag, tag, tag!!!O Sweepstakes!!
!
O Reward Re-Posts!!O Get Personal with WashU!
!
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Implementation!O HootSuite!
O Social Media Dashboard!O Tracks Return on Investment!
O Hiring Social Media Intern!O Manage Facebook and Twitter accounts!
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Conclusion!O Bonfyre!
O Newest local technology craze!O Positive reinforcement!
O Twitter!O Focus on two target audiences!O Effective use of humor!O Optimizing business connections!
O Facebook!O Einstein & Dine!O Up to date events and specials!O Staying present in consumers’ minds!
!
BONFYRE
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Check In to Social Media to Check Out Your Full Potential!