Download - KJO11: Onze Club - Martin Barden, Tate
![Page 1: KJO11: Onze Club - Martin Barden, Tate](https://reader034.vdocuments.mx/reader034/viewer/2022052617/54813b09b379593f2b8b5d53/html5/thumbnails/1.jpg)
Membership
Ten steps to success
Martin Barden
@tyrannosaurusx
Wednesday, April 4, 2012
![Page 2: KJO11: Onze Club - Martin Barden, Tate](https://reader034.vdocuments.mx/reader034/viewer/2022052617/54813b09b379593f2b8b5d53/html5/thumbnails/2.jpg)
1. Remove Barriers
Wednesday, April 4, 2012
![Page 3: KJO11: Onze Club - Martin Barden, Tate](https://reader034.vdocuments.mx/reader034/viewer/2022052617/54813b09b379593f2b8b5d53/html5/thumbnails/3.jpg)
The customers have already said ‘yes’
Wednesday, April 4, 2012
![Page 4: KJO11: Onze Club - Martin Barden, Tate](https://reader034.vdocuments.mx/reader034/viewer/2022052617/54813b09b379593f2b8b5d53/html5/thumbnails/4.jpg)
2. Is it a Membership?
Wednesday, April 4, 2012
![Page 5: KJO11: Onze Club - Martin Barden, Tate](https://reader034.vdocuments.mx/reader034/viewer/2022052617/54813b09b379593f2b8b5d53/html5/thumbnails/5.jpg)
3. Philanthropy
Wednesday, April 4, 2012
![Page 6: KJO11: Onze Club - Martin Barden, Tate](https://reader034.vdocuments.mx/reader034/viewer/2022052617/54813b09b379593f2b8b5d53/html5/thumbnails/6.jpg)
4. Benefits
Wednesday, April 4, 2012
![Page 7: KJO11: Onze Club - Martin Barden, Tate](https://reader034.vdocuments.mx/reader034/viewer/2022052617/54813b09b379593f2b8b5d53/html5/thumbnails/7.jpg)
5. Selling - outreach
Wednesday, April 4, 2012
![Page 8: KJO11: Onze Club - Martin Barden, Tate](https://reader034.vdocuments.mx/reader034/viewer/2022052617/54813b09b379593f2b8b5d53/html5/thumbnails/8.jpg)
The journey
Wednesday, April 4, 2012
![Page 9: KJO11: Onze Club - Martin Barden, Tate](https://reader034.vdocuments.mx/reader034/viewer/2022052617/54813b09b379593f2b8b5d53/html5/thumbnails/9.jpg)
6. Brand Promise
Wednesday, April 4, 2012
![Page 10: KJO11: Onze Club - Martin Barden, Tate](https://reader034.vdocuments.mx/reader034/viewer/2022052617/54813b09b379593f2b8b5d53/html5/thumbnails/10.jpg)
7. Systems
Wednesday, April 4, 2012
![Page 11: KJO11: Onze Club - Martin Barden, Tate](https://reader034.vdocuments.mx/reader034/viewer/2022052617/54813b09b379593f2b8b5d53/html5/thumbnails/11.jpg)
8. Retention - engagement
Wednesday, April 4, 2012
![Page 12: KJO11: Onze Club - Martin Barden, Tate](https://reader034.vdocuments.mx/reader034/viewer/2022052617/54813b09b379593f2b8b5d53/html5/thumbnails/12.jpg)
9. Lifetime value (LTV)
freepix.com
Wednesday, April 4, 2012
![Page 13: KJO11: Onze Club - Martin Barden, Tate](https://reader034.vdocuments.mx/reader034/viewer/2022052617/54813b09b379593f2b8b5d53/html5/thumbnails/13.jpg)
10. Customer Motivation
© Alessi
Wednesday, April 4, 2012
![Page 14: KJO11: Onze Club - Martin Barden, Tate](https://reader034.vdocuments.mx/reader034/viewer/2022052617/54813b09b379593f2b8b5d53/html5/thumbnails/14.jpg)
Growth/Retention
0
25,000
50,000
75,000
100,000
Mar-00 Mar-01 Mar-02 Mar-03 Mar-04 Mar-05 Mar-06 Mar-07 Mar-08 Mar-09 Mar-10 Mar-11 Mar-120%
25.0%
50.0%
75.0%
100.0%
Tate Members
Number of MembershipsRetention
Wednesday, April 4, 2012
![Page 15: KJO11: Onze Club - Martin Barden, Tate](https://reader034.vdocuments.mx/reader034/viewer/2022052617/54813b09b379593f2b8b5d53/html5/thumbnails/15.jpg)
Case Study 1: Segmentation
Wednesday, April 4, 2012
![Page 16: KJO11: Onze Club - Martin Barden, Tate](https://reader034.vdocuments.mx/reader034/viewer/2022052617/54813b09b379593f2b8b5d53/html5/thumbnails/16.jpg)
1
2
34
5
67
8
The 8 segments in 2009
Likelihood to lapseHIGH LOW
Wednesday, April 4, 2012
![Page 17: KJO11: Onze Club - Martin Barden, Tate](https://reader034.vdocuments.mx/reader034/viewer/2022052617/54813b09b379593f2b8b5d53/html5/thumbnails/17.jpg)
Model in 9/2011
Wednesday, April 4, 2012
![Page 18: KJO11: Onze Club - Martin Barden, Tate](https://reader034.vdocuments.mx/reader034/viewer/2022052617/54813b09b379593f2b8b5d53/html5/thumbnails/18.jpg)
70.0
75.0
80.0
85.0
90.0
95.0
100.0Ja
n
Feb
Mar
Apr
May Jun
Jul
Aug
Sep Oct
Nov
Dec
Retention by month
%
20092010
Retention rate before and after
Wednesday, April 4, 2012
![Page 19: KJO11: Onze Club - Martin Barden, Tate](https://reader034.vdocuments.mx/reader034/viewer/2022052617/54813b09b379593f2b8b5d53/html5/thumbnails/19.jpg)
Case Study 2: William Blake
First Book of Urizen pl. 21 1796, circa 1818, © Tate
Wednesday, April 4, 2012
![Page 20: KJO11: Onze Club - Martin Barden, Tate](https://reader034.vdocuments.mx/reader034/viewer/2022052617/54813b09b379593f2b8b5d53/html5/thumbnails/20.jpg)
Thank you and contact
@tyrannosaurusx
www.cultureconsultants.co.uk
Martin Barden
Wednesday, April 4, 2012