Contact John: [email protected] the book: bit.ly/KASCbook
Kick Ass FacebookHow to Engage, Grow and Wow Your Fans
by: John Lawson @ColderICE
CEO of ColderICE Media Author: Kick Ass Social Commerce for E-preneurs
Contact John: [email protected] the book: bit.ly/KASCbook
Contact John: [email protected] the book: bit.ly/KASCbook
Contact John: [email protected] the book: bit.ly/KASCbook
Contact John: [email protected] the book: bit.ly/KASCbook
Contact John: [email protected] the book: bit.ly/KASCbook
Contact John: [email protected] the book: bit.ly/KASCbook
Contact John: [email protected] the book: bit.ly/KASCbook
Available wherever books are sold
Contact John: [email protected] the book: bit.ly/KASCbook
Contact John: [email protected] the book: bit.ly/KASCbook
Opportunity
[email protected] © 2013 ColderICE, [email protected] © 2013 ColderICE, [email protected] © 2013 ColderICE, LLc
What is driving social’s importanceThe Social Commerce Factor
eCommerce
Social Mobile
Global
‣ Mobile is rapidly becoming an extension of the customer experience
‣ New countries and regions are in hyper growth. New untaped sales channels can spur growth
‣ Marketplaces like Ebay and Amazon help your product expand.
‣ Social covers the communication and technology for small business budgets
Access Everywhere
[email protected] © 2013 ColderICE, [email protected] © 2013 ColderICE, [email protected] © 2013 ColderICE, LLc
How we are adopting to new technologiesSocial Adoption Curve
Innovators Early Adopters Early Majority Late Majority Laggards
The C
hasm
Early Market Early adopters have seen huge advantage and leverage that came from being in social media early in the mix.
[email protected] © 2013 ColderICE, [email protected] © 2013 ColderICE, [email protected] © 2013 ColderICE, LLc
How we are adopting to new technologiesSocial Adoption Curve
Innovators Early Adopters Early Majority Late Majority Laggards
The C
hasm
Early Market Early adopters have seen huge advantage and leverage that came from being in social media early in the mix.
Crossing the Chasm Ashton Kutcher is first person to get 1 million followers on Twitter and Oprah sends out her first tweet
© 2013 ColderICE, LLc
We are past the point where brands need “presence” on every new social network. Successful marketing has always been based on picking a few focused areas to invest time and money, and social should be no different. Pinterest is for women who are interested in: Food, Fashion, Fitness, Beauty, Décor, Crafts, Babies, Kids, Pets and Travel.
!14
[email protected] © 2013 ColderICE, [email protected] © 2013 ColderICE, [email protected] © 2013 ColderICE, LLc
How we are adopting to new technologiesSocial Adoption Curve
Innovators Early Adopters Early Majority Late Majority Laggards
The C
hasm
Early Market Early adopters have seen huge advantage and leverage that came from being in social media early in the mix.
Crossing the Chasm Ashton Kutcher is first person to get 1 million followers on Twitter and Oprah sends out her first tweet
Mainstream Market TV’s rapid integration of all things social for its live shows like The Voice and Idol. We have definitely moved into the mainstream. My Mom is on Facebook, it is DONE!
[email protected] © 2013 ColderICE, [email protected] © 2013 ColderICE, [email protected] © 2013 ColderICE, LLc
How we are adopting to new technologiesSocial Adoption Curve
Innovators Early Adopters Early Majority Late Majority Laggards
The C
hasm
Early Market Early adopters have seen huge advantage and leverage that came from being in social media early in the mix.
Crossing the Chasm Ashton Kutcher is first person to get 1 million followers on Twitter and Oprah sends out her first tweet
Mainstream Market TV’s rapid integration of all things social for its live shows like The Voice and Idol. We have definitely moved into the mainstream. My Mom is on Facebook, it is DONE!
Late Market Late to the market with a thought that they can follow the crowd, but the crowd may already be gone
Contact John: [email protected] the book: bit.ly/KASCbook
Contact John: [email protected] the book: bit.ly/KASCbook
Contact John: [email protected] the book: bit.ly/KASCbook
Contact John: [email protected] the book: bit.ly/KASCbook
Contact John: [email protected] the book: bit.ly/KASCbook
Contact John: [email protected] the book: bit.ly/KASCbook
1,300,000,000+ Users Worldwide Facebook is the largest social network by far. More than 4x the size of the #2 network (Google+). 170,000,000+ in the US alone.
Contact John: [email protected] the book: bit.ly/KASCbook
680,000,000 Mobile Users Use this slide to make a key point such as presenting a mission statement or providing a break between sections.
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747,000,000 - Daily Active Users Use this slide to make a key point such as presenting a mission statement or providing a break between sections.
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20 - The Number of Minutes per Visit Use this slide to make a key point such as presenting a mission statement or providing a break between sections.
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45 - The Percentage of Seniors 45% of seniors over the age of 65 use Facebook and 66% of millennials are users of Facebook
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147 - The Avg. Number of Friends On average each Facebook user has 147 friends in their network.
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8.3 - The Number of Hours per Month The average Facebook user is on about 8.3 hours a month. Each time a user is on Facebook they are potentially exposed to 1,500 pieces of content.
Contact John: [email protected] the book: bit.ly/KASCbook
Contact John: [email protected] the book: bit.ly/KASCbook
Contact John: [email protected] the book: bit.ly/KASCbook
6
Contact John: [email protected] the book: bit.ly/KASCbook
[email protected] © 2013 ColderICE, [email protected] © 2013 ColderICE, [email protected] © 2013 ColderICE, LLc
F’d Up?!?
Contact John: [email protected] the book: bit.ly/KASCbook
Contact John: [email protected] the book: bit.ly/KASCbook
Contact John: [email protected] the book: bit.ly/KASCbook
the foundation
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User Affinity Score How “connected” a particular user is to the Edge
Time Decay As an Edge gets older is becomes “old news”
1
3
Weight Each “type” of Edge carries a different weight 2
The Edge Rank Formula
Contact John: [email protected] the book: bit.ly/KASCbook
User Affinity Score How “connected” a particular user is to the Edge
Time Decay As an Edge gets older is becomes “old news”
1
3
Weight Each “type” of Edge carries a different weight 2
The Edge Rank Formula
Contact John: [email protected] the book: bit.ly/KASCbook
User Affinity Score How “connected” a particular user is to the Edge 1
Contact John: [email protected] the book: bit.ly/KASCbook
User Affinity Score How “connected” a particular user is to the Edge 1
Contact John: [email protected] the book: bit.ly/KASCbook
User Affinity Score How “connected” a particular user is to the Edge 1
Your Fan’s Action
Lower
Secondary
Highest Rank
Their Friend’s Action
Friend of a Friend’s Action
Contact John: [email protected] the book: bit.ly/KASCbook
smaller
User Affinity Score How “connected” a particular user is to the Edge 1
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We are Family…
User Affinity Score How “connected” a particular user is to the Edge 1
Contact John: [email protected] the book: bit.ly/KASCbook
Duh, we know…
User Affinity Score How “connected” a particular user is to the Edge 1
Contact John: [email protected] the book: bit.ly/KASCbook
User Affinity Score How “connected” a particular user is to the Edge
Time Decay As an Edge gets older is becomes “old news”
1
3
Weight Each “type” of Edge carries a different weight 2
The Edge Rank Formula
Contact John: [email protected] the book: bit.ly/KASCbook
Video
Lower
Secondary
Highest Rank
Photos
Text
Weight Each “type” of Edge carries a different weight 2
Note: Could vary by user, mix it up…
Contact John: [email protected] the book: bit.ly/KASCbook
Comments
Lower
Secondary
Highest Rank
Likes
Clicks
Weight Each “type” of Edge carries a different weight 2
Contact John: [email protected] the book: bit.ly/KASCbook
Comments
Lower
Secondary
Highest Rank
Likes
Clicks
Weight Each “type” of Edge carries a different weight 2
Share It !!!
Contact John: [email protected] the book: bit.ly/KASCbook
New Features Trump…
…well for a while they do
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BTW Facebook page is running, I checked…
Contact John: [email protected] the book: bit.ly/KASCbook
Brand, brand, brand!
Contact John: [email protected] the book: bit.ly/KASCbook
User Affinity Score How “connected” a particular user is to the Edge
Time Decay As an Edge gets older is becomes “old news”
1
3
Weight Each “type” of Edge carries a different weight 2
The Edge Rank Formula
Contact John: [email protected] the book: bit.ly/KASCbook
Time Decay As an Edge gets older is becomes “old news” 3
• Time since posted
• How long since user last log-in
• Frequency of user log in
• Still a “black box”
Contact John: [email protected] the book: bit.ly/KASCbook
Contact John: [email protected] the book: bit.ly/KASCbook
A Few Tactics for ya
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Twitter Trends
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Twitter Trends
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Facebook Trends
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#HashTags
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#HashTags
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Memejacking
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memegenerator.net
Contact John: [email protected] the book: bit.ly/KASCbook
Contact John: [email protected] the book: bit.ly/KASCbook
Contact John: [email protected] the book: bit.ly/KASCbook
Contact John: [email protected] the book: bit.ly/KASCbook
Contact John: [email protected] the book: bit.ly/KASCbook
CopyShare for BEST Results
Contact John: [email protected] the book: bit.ly/KASCbook
The Social Commerce Factor
If It Don’t Make $$$ It Don’t Make Sense
Contact John: [email protected] the book: bit.ly/KASCbook
Contact John: [email protected] the book: bit.ly/KASCbook
Follow, follow, follow
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Optimize
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AddShoppers.com
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Tick-Tock Check?!?
[email protected] © 2013 ColderICE, [email protected] © 2013 ColderICE, LLc
You Should Be on TVA ColderICE Case Study
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[email protected] © 2013 ColderICE, [email protected] © 2013 ColderICE, LLc
[email protected] © 2013 ColderICE, [email protected] © 2013 ColderICE, LLc
[email protected] © 2013 ColderICE, [email protected] © 2013 ColderICE, LLc
[email protected] © 2013 ColderICE, [email protected] © 2013 ColderICE, LLc
[email protected] © 2013 ColderICE, [email protected] © 2013 ColderICE, LLc !84
Contact John: [email protected] the book: bit.ly/KASCbook
Do You Get IT?!?
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Give me some!
Contact John: [email protected] the book: bit.ly/KASCbook
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