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Digital TrainingComes of Age
Michele McLellan and Eric NewtonKnight Chair LuncheonAug. 9, 2012, AEJMC, Chicago
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Growing demand
Other top concerns: Pay, job security
24% dissatisfied with training opportunities
(2012)
2002 20120
1020304050607080
Demand for training
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Most wanted: Digital
2006 20120
10
20
30
40
50
60
70
Demand for digi-tal training
High demand:•Multimedia •Data analysis•Technology
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Impact and reach
500 trained more than 18,000 others
80% train others(2012)
96% use training in work
(2012)
80% likely to recommend to
others(2012)
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E-learning revolution
Seven in 10 said virtual training is as good as or better than in-person training
2002 2006 20120
10
20
30
40
50
60
Participated in virtual training
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Training centers adapt
Trained 2,500 in 2010-11 More than 215,000 registered users
Knight Stanford fellowships focus on digital innovation
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$A do-over moment?
Historic lack of investment by news industry
E-learning offers low-cost alternative
for many topics
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“Is higher education next?
July 2012 ”By 2020 in higher education, “there will
be mass adoption of teleconferencing and distance learning… a transition to
‘hybrid’ classes.”
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Michele McLellan and Eric NewtonKnight Chair LuncheonAug. 9, 2012, AEJMC, Chicago
Thank you
Questions?
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