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Table of Contents
Project Summary…………………….. pg. 2
Project Description...................
City Staff Advisors...................
Project Team........................... Project Purpose.......................
Project Details………………………… pg. 3
Project Outcomes and Impact...............
Current Project Status..........................
Stewardship Plan.................................
Methodology........................................
Phase 1) Pre-Launch
Phase 2) Deployment
Phase 3) Programming and De-Launch
Future Steps.................................... pg. 6
Logistics Recommendations…….
Budget Recommendations……….
Budget............................................ pg. 9.
Graphics......................................... pg. 10
Appendix: Feedback and Media Mentions Listing….. pg. 11
Appendix II: Press Release
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Project Summary
Project Description
Keys to the Streets is a project that brings free, playable pianos to the public spaces of Vancouver thissummer! Our pianos will be available to play from July 1 to August 24, 2013. A volunteer run operation, thisproject is inspired by similar pop-up piano initiatives which have appeared in cities such as Montreal,Toronto, and New York.
Keys to the Streets seeks to build upon this spirit of inspiring music and creativity in our urban environmentthrough revisiting the public piano concept in a way that is uniquely supported by Vancouver communityorganizations. When the program ends in August, these pianos will be donated to their stewardingorganizations for indoor enjoyment!
City Staff Advisors
The main City Contacts for Keys to the Streets 2013 were Doug Smith (City of Vancouver Sustainability
Group - Assistant Director) and Lindsay Cole (City of Vancouver).
Project Team
Project Lead: Gian-Paolo Mendoza
Social Media Coordinator: Ian Bryce
Co-Project Leads: Rebecca Till and Alexandra Venner
Greenest City Goals
Zero Waste: through the upcycling of old, used pianos that were collected for free through craigslist into
new, temporary public amenities
Green Transportation: through the placing of pianos in sites that encouraged active modes of transportation)
Project Purpose
To showcase lively and creative uses of public space throughout Vancouver and tangibly presenting what asummer public piano program for Vancouver could look like.
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Project Details
Project Outcomes and Impact
The three main project outcomes set at the beginning of the Summer term were as follows:
Deployment of three to four public pianos in select public sites around the City of Vancouver
Documentation of the program for future use and expansion Establishing relationships with community organizations and local businesses to move the project
forward
The project also hosted a ‘Sunset Serenade’ public jam session and sing-along event at Spyglass Dock
from 6-8pm at Spyglass Dock with an attendance count of over 120 people throughout the course of the
night, with around eight different musical acts coming to spontaneously play music for the audience.
The media coverage of the project was incredibly extensive and unexpected. The project was featured on a
variety of news outlets, including two television spots on Global BC, two radio interviews on CBC, numerous
print news sources (Metro News, Vancouver Sun, Vancouver Courier), and several online sources (Vancity
Buzz, Scout Magazine, The Huffington Post, The Georgia Straight, and others).
Through this project, CityStudio has now developed relationships with the following organizations: Odyssey
II Mount Pleasant, St. George Rainway Project, Mount Pleasant Family Center, Creekside Community
Center, Spyglass Place, Vancouver Public Space Network, The East Van Moving, Metro News Vancouver,
Global BC/AM1, Vancouver Courier. Furthermore, CityStudio Vancouver, through this report, now has a
more comprehensive guide for future Keys to the Streets launch strategies.
Current Project Status
The project is currently dormant for the Fall and Spring Semesters, with all and any programming involving
the use of the remaining instruments to be carried out at the discretion of CityStudio Vancouver.
Stewardship PlanCityStudio Vancouver is currently housing 2-3 public pianos for the Fall and Spring Semesters, future pianos
may be collected as needed by future project teams.
Methodology:
Phase 1) Pre-Launch
Piano Collection - free, used apartment sized pianos were collected from four places around the Lower
Mainland: one from a basement suite near UBC, one from a house near Commercial Drive, and two from
seniors homes in White Rock. A variety of transportation methods were used, including U-Haul Trailers and
a Cargo Van. Ratchet straps were donated for use personally. With a furniture dolly, it requires just four
people (you can get away with three) to lift and move these pianos; not factoring in for stairs.
Formulation of Stewardship Agreements - Locations were scouted and narrowed down based on factors
such as Foot Traffic Potential, Security, Natural Weather Coverage, Proximity to Residential Areas (or
potential for Noise Disturbance). I approached site stewards based on how high each potential site scored in
each of these areas. The stewards I approached included Creekside Community Center, Odyssey II - Mount
Pleasant through connections made with the St. George Rainway Project, CityStudio Vancouver, and the
Vancouver Board of Parks & Recreation.
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Piano Modification (Painting, Drilling) - using a ¼” sized drill bit for 3/16” gauge galvanized chain, two holes
were drilled in each piano bench to form a perpendicular angle for the locking mechanism. Painting required
a base coat of either white, blue, or orange (leftover from the Reimagine Your Park Project of Spring 2013),
with designs done freehand by a local illustration and graphic design student. The student also donated time
to hand cut a set of stencils for quick branding of the CityStudio logo (in two sizes) on all the pianos,
benches, and covers (these still exist at CityStudio for their use).
Materials Collection - involved going to retailers such as Canadian Tire and Rona for the collection of
materials such as paintbrushes, chain (6 to 7 foot lengths depending on the piano), locks, and BBQ Covers
(acting as rain covers). I used the “Facto” brand Barbecue Covers from Rona, with dimensions at 81 x 26 x
37: the largest size. They fit quite snugly when covered properly and only took about two minutes to put on.
The pianos were completely dry in the few instances of rain throughout the duration of their outdoor
deployment. Link: http://www.rona.ca/en/grill-cover---large-grill-cover
Moving Logistics (Movers, Labor, Deployment Date and Plan) - piano movement was performed by The East
Van’s donation of a moving truck (only for the initial launch date on June 25), and volunteer labor recruited
through my personal networks. Using a Furniture Dolly (4-wheeled, flat) greatly increased the mobility of thepianos and ease of movement.
Media Strategy Development - this simply involved drafting an official CityStudio Vancouver press release.
As we did not expect the media attention the project attracted, we ran into some early issues concerning
the involvement of the Vancouver Public Space Network in the project; these were sorted out as the media
coverage ramped up however.
Phase 2) Deployment
Piano Deployment and Preliminary Tuning and Maintenance - we launched on a week where there was
heavy rainfall in Vancouver. The covers for the pianos stayed on for the majority of the week until the sun
came out during the first week of July. Simple tuning of the lower octaves was performed by myself one anda half weeks after the launch of the pianos.
Handling of Media Requests - talking points were established in short preparation for the number of print,
online, and broadcast interviews that were done for the project.
Regular Maintenance - the frequency of maintenance on each piano depended largely on the state of the
pianos prior to launch, as well as their location and frequency of use. The Creekside and Polka Dot Pianos
were definitely the instruments with the highest amount of foot traffic and usage; however by the end of the
project they had definitely suffered the most in terms of mechanical issues. Sticky keys and un-regulated
hammer lever action were probably the most prominent issues of both of these pianos by the end of the
program: the polka-dot piano especially since it had endured nearly ten full moves (more than any piano
should have to go through in its lifetime) throughout the entire summer. On the flipside, the Rainway Piano
at Robson Park held its tuning the best (only had to tune it once after deployment) out of all four pianos and
remained the most playable of the pianos by the end of the project; the foot traffic on average seemed to be
lower in Robson Park, however.
Phase 3) Programming and De-Launch
Plan and Execute Project Programming - this is where the creativity of the CityStudio team came largely
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into play. Ideas for events this year included running a Video Contest and our closing event: the Sunset
Serenade, a picnic and jam session at Spyglass Dock on August 20th. Other events included the Robson
Park demo launch, where the Polka Dot Piano was featured at Viva Vancouver’s Robson Square closure for
four days during the second week of July. Other potential future ideas may include themed jam sessions,
promoting music video shoots for local musicians, etc.
De-Launch Strategy - a series of social media updates were scheduled to alert online followers of each of
the individual pianos’ exit dates and times. Volunteer labor was assembled in accordance with dates and
times that worked for both us and each pianos’ respective organizations’ (in this case, CityStudio, Odyssey
II, and the City of Vancouver).
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Future Steps
2013 Project Lead Recommendations
Logistics Recommendations
If this project were to be undertaken again in the future with a more solid and dedicated team-based
framework, the following positions would be best optimized by 1 to 2 extra people in addition to a Project
Lead:
Community Engagement + Logistics Coordinator: would be responsible for arranging meetings and
writing contracts with appropriate stewards, listing out potential sites, and coordinating the logistics
of piano movement and any external modifications needed for each piano
Graphic Design + Media Coordinator: would be responsible for any graphic work needed to be done
for the pianos, the website, social media channels, and general correspondence with the media and
interested parties (ie potential volunteers, etc.)
Time Allocation - Given my experience as the lead manager and executor of the project, I found that with
my set hours at CityStudio (16 hours per week), I was just able to manage arranging piano stewardship
contracts with two community partners (for Creekside and the Rainway Piano), plus CityStudio, and in
addition to coordinating and executing the other project duties throughout the three phases. This may
change in the future though, given the media visibility of the project and with a greater number of people
understanding more about what Keys to the Streets is and how it works. It would have been a great help to
have a dedicated team of 1-2 more people to rely on during the more high-pressure moments of the project.
Spyglass Dock is a key location for CityStudio: the relatively simple act of moving a piano outdoors
(perhaps even for a sunny week in the Fall and Spring semesters) has performed wonders for CityStudio’s
visibility and ownership of the Public Pianos of Vancouver. CityStudio should keep this in mind moving
forward; albeit with a more robust strategy to deal with noise complaints (such as an honor locking system
perhaps).
If CityStudio would remain open to housing 2-3 pianos in the studio space for the rest of the year, that would
also help to address a big gap in stewardship, if future community partners do not have the capacity to take
them indoors. Additionally, it guarantees CityStudio a fleet of pianos for future years and for other uses;
scrambling to pick up pianos under a deadline was definitely one of the least coordinated or controllable
elements of the project this summer.
Piano Movement, while we have found a pretty decent solution this year, still remains a bit of an issue. If
future project teams seek to deploy larger upright grand pianos (which there are plenty of on the local
used/free market) outdoors as part of future Keys initiatives, a more robust and reliable solution is needed.
Collecting these four pianos before our launch deadline was probably one of the most tiring and franticaspects of the project. The availability and commitment of our solely volunteer-enlisted manpower was
unpredictable and inconsistent, often times clashing with the schedules of the previous owners of the pianos
and resulting in further delays and miscommunication. It is no easy task to accomplish without a reliable
moving vehicle, which our budget did not allot an appropriate amount of funds for this year. It just so
happened that my personal vehicle had the capacity to tow small utility trailers that were used to collect
three of our four pianos this year, but future project teams may not have this option. The initial piano
collection process, in my opinion, illustrated very clearly the limitations and risks associated with relying
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solely on volunteer labor through personal networks. I found myself working more than the allotted 16 hours
per week in an effort to organize alternative methods of transport and logistics; none of the pianos were
transported the same way twice.
Project Length is also another variable that could be up for discussion in future initiatives. Two months was
definitely a stretch for the physical condition of the pianos. Lengthening Phase 1 and shortening Phase 3 so
as to allow for more focused programming may be an option for future teams to consider.
Exploring a partnership with piano tuning apprentices is also something I would have liked to do more of
this year; the significant cost of piano maintenance (especially when they are outdoors) poses a budget
challenge, but future project teams may be able to find someone who may be willing to do basic
maintenance for a discount.
Budget Recommendations
$250 Honorarium for Piano Maintenance (throughout the duration of the project; on an as needed
basis)
$150 Honorarium for Moving
$200 Honorarium for Moving Crew $60 for a 4-Wheel Furniture Dolly and Ratchet Straps
$200 Contingency for spare signs, covers, etc. (variable depending on length of deployment)
Total: $860.00
Future Locations for Exploration:
Plaza at Hornby and Pender - Downtown
Grandview Woodland - Britannia Community Center
Kits Beach
Granville Island Market
2013 Stewards Contact List and Future Potential Contacts
2013 Community and City Contacts:
Creekside Community Center:
Gary Cho ([email protected])
Pamela Flatekval ([email protected])
St George Rainway Project – Naomi Steinberg (604-719-2504)
Odyssey II Mt Pleasant – Tina Tew ([email protected], subject line: For Tina...)
The East Van Moving - Luis Galvan (778-789-0323)
Piano Maintenance (for the future) - Ina Dennekamp ([email protected])
City of Vancouver – Lindsay Cole ([email protected])
City of Vancouver Sustainability – Doug Smith ([email protected])
Potential Future Stewards for Site Locations:
Heather Hospitality Group (Gastown) - Scott Hawthorn ([email protected])
The TOAST Collective (Robson Park) – Jason Aune ([email protected])
Mink Chocolate (Plaza at Hornby and Pender) - 604-633-2451
Media Contacts:
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Karen Jouhal - Global AM/BC - [email protected]
Emily Jackson - Metro News - [email protected]
Travis Lupick - Georgia Straight - 604-730-7001
Cheryl Rossi - Vancouver Courier
All relevant design files, logs, and outlines can be found in the ‘Keys to the Streets 2013’ shared folder on
Google Drive. All members of the CityStudio Summer 2013 Team have access.
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Budget
Expenses To Date
Totals
(in $, Tax Incl.)
Grand Total
(to date Aug 24, 2013)
Trailer Rental (1) 26.2
Padlocks and Chain (1) 38.68Key Copies (4) + Chain (2) 37.33
Chain (1) 10.69
Piano Cover (1) 27.99
Piano Cover (1) 27.99
Sign Laminating (4) 14.84
Extra Paint Rollers for Pianos 9.85
Piano Cover (1) 27.99
Orange Blue and White, and
Rainbow Paint in kind
Paint Brushes in kind
Krylon Coating in kind $221.56
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Graphics & Media
Logo Design by Jocelyn Wong
Photos from Keys to the Streets can be found here:
http://www.flickr.com/photos/citystudiovancouver/sets/72157635269060801/
Videos from the Sunset Serenade can also be found here: https://vimeo.com/73271298
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Appendix: Feedback and Media Mentions Listing
Media Coverage
CBC:
http://www.cbc.ca/news/canada/british-columbia/story/2013/06/28/bc-keys-to-the-street.html
Vancity Buzz
http://www.vancitybuzz.com/2013/07/pianos-vancouvers-outdoor-public-spaces/
Huffington Post (orig. article CBC)
http://www.huffingtonpost.ca/2013/06/29/public-pianos-vancouver_n_3522518.html
Ken Hagan
http://tripified.ca/2013/07/vancouverpianos.html
Vancouver Sun
http://www.vancouversun.com/news/Program+brings+pianos+Vancouver+public+spaces/8595526/story.html
Metro News Vancouver
http://metronews.ca/news/vancouver/722018/tickle-those-ivories-vancouver-gets-three-public-pianos-for-sum
mer/
Global BC Online:
http://globalnews.ca/news/680549/vancouver-student-project-brings-pianos-to-the-streets-of-vancouver
Global AM/BC:
http://globalnews.ca/video/693588/keys-to-the-streets
Modo Blog Post:
http://modocoop.tumblr.com/post/54448421091/keys-to-the-street-brings-pianos-to-outdoor-public
Global Evening News 6pm:
http://globalnews.ca/video/694655/news-hour-jul-4-4 (at 12:33)
Vancouver Courier:
http://www.vancourier.com/news/Songs+free/8637127/story.html
Urban Sketcher:
http://www.urbansketcher.ca/2013/07/10/the-public-piano-under-cambie-bridge/
Spoke n Scene:
http://spokenscene.blogspot.ca/2013/07/down-with-viaducts-unabridged-version.html
My Urbanist:
http://www.myurbanist.com/archives/9951
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Georgia Straight:
http://www.straight.com/arts/408451/outdoor-pianos-vancouver-summer-joseph-hirabayashi-accusatory-pop-
song
Metro News (Aug 9, 2013):
http://metronews.ca/news/vancouver/761846/vancouvers-street-pianos-tickle-residents-except-for-a-couple-off
-key-moments/
VANAdvantage
http://vanvantage.com/riverview-high-gets-keys-to-the-streets/
CBC My First Piano Series:
http://www.vancouversun.com/entertainment/First+Piano+series+Belle+Game+with+video/8769835/story.ht
ml
Georgia Straight:
http://www.straight.com/arts/408451/outdoor-pianos-vancouver-summer-joseph-hirabayashi-accusat
ory-pop-song http://www.straight.com/arts/410491/outdoor-pianos-vancouver-summer-dawn-pemberton-love-song-
you
http://www.straight.com/arts/406711/outdoor-pianos-vancouver-summer-rachel-iwaasa-bachs-goldbe
rg-variations
CBC Early Edition (August 20):
http://www.cbc.ca/earlyedition/index.html
Huffington Post Seattle:
http://www.huffingtonpost.com/charles-r-wolfe/public-park-piano_b_3668825.html
D-Zine:
http://dzinetrip.com/pop-pianos-tickle-imagination
Email Feedback
-----
If you didn't know there is a colourful little piano installed on the seawall just before the Cambie St. Bridge.
People come by and just sit down to play, to the delight of passers ‐by. I sat for over an hour on Wednesday,
listening to three players and chatting to people. Then I went over to the City building at the end of Spyglass
which houses (I think) 311 and the City Studio team – just to congratulate them on instigating the piano
project (there are 3 others 'planted' around the city, one near Creekside Community Centre.)
Beryl Wilson
-----
Kudos to all those who had the vision and commitment to the "keys to the street" piano program this
summer. I am a resident on Spyglass Pl in the condos near the piano. I have delighted in the spontaneous
engagement of both spectators and performers as they discovered the polka dot piano at the foot of my
street. It provided a wonderful sense of joy to many people.
Thank you.
Roger Hoag
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-----
I just had the pleasure of playing a polka dot piano by the water while looking out at the city lights. OMG
you folks made my night! I played Metallica, Guns N' Roses, Pink Floyd, some jazz . . . a few people
clapped and one guy gave me a peach. Truely a night to rememeber and such a wonderful gift. Thank you.
Shayna Irvine
-----
Good day Lena and Becky
Kudos to the CityStudio gang! You guys rock! Last night’s concert was awesome, great community building
event – enjoyed every moment. Hey, isn’t GP great!? . . . although a modest fellow, he has really started
something new in Vancouver – gotta admire that.
I met a couple of young ladies last night (one who played the piano and guitar) and they told me this is what
makes Vancouver the place they want to live! So in short CityStudio is shaping and redefining our City in
numerous ways!
Thanks for including me,
John
-----Hello!
We would like to write you a quick BIG thank you for putting the public pianos along the seawall, we play as
a piano/guitar duet and it was great to be able to have a piano ready to go with a guitar to play by the
seaside! :)
What a great gift to the city!
We wrote a small blog about it for our fans too.
http://vinoandforte.com/2013/aspontaneousseawallrehearsal/
If at all possible, we would love if the pianos stayed longer, at least until mid september!
The rains start only in october ;)
Again thank you and looking forward to more exciting surprises like these.
Ivan & Oriana (V&F)
www.vinoandforte.com
-----
Hello, City Studio!
What a great contribution to the community, thank you!
Please bring this back again next year, along with regular "Serenades" events ... that was so much fun, and
provided a great opportunity to connect with neighbours.
Cheers,
Maureen - Spyglass Place
-----
Hey there, this is Brad from 3-1-1 just wanted to pass along an artist I met last night who is a dancer named
Robin. We were chatting and he didn’t know he can leave feedback and wanted me to pass on the kudos
for him how much he loves the piano. He was out there dancing while someone was performing said it’s a
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really cool idea to have it.
-----
Hi there,
I know I should have emailed earlier, but there are just so many of us who are thoroughly enjoying the
pianos in the parks and along the seawall! Is there any way this program may be extended, even just for a
week? We're all so sad to see them go :(
Thanks so much,
Sylvia
-----
Citizen Feedback - Dear City Studio: We really like the Keys to Streets project (pianos in public places) by
City Studio. They serve as a gathering places where neighbours chat and add to a sense of community, as
wellas providing entertainment and being good for tourism. More next summer! - 101000476202
Case Created: 8/26/2013 7:18:00 PM
-----
I absolutely loved having the polka dot piano at the end of my street. It was fabulous, I spent a lot of time
day and night listening to the great piano playing. I hope this can continue next year. The jam session lastTues Aug 20th was great, too.
I live at xxxx Spyglass Place.
Thanks from Brenda
-----
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PressRelease
[June27,2013]
CityStudioPresents…KeystotheStreets:PublicPianosofVancouver
CityStudioisplacingafleetoffree,playablepublicpianosinthreeselectpublicsitesthroughouttheCity
ofVancouverthissummer!Underthemonikerof“KeystotheStreets,”thesepianoswillbeavailablefor
anypassersbytoplayonandenjoyfromJuly1toAugust24.
Similartothepop-uppianosseenincitiessuchasMontreal,Toronto,andNewYork,KeystotheStreets
seekstobuilduponthethemesofinspiringmusicandcreativityinurbancentersthroughreplicatingthe
publicpianoconceptinawaythatisuniquelysupportedbyVancouvercommunities.Localorganizations
thathavesignedontostewardthesepianosincludeCreeksideCommunityCenter,theSt.GeorgeRainway,inpartnershipwiththeVancouverSocietyofStorytellingandtheOdysseyIIProgramthrough
theBoysandGirlsClubsofSouthCoastBC.
Localmovingcompany“TheEastVan,”inpartnershipwiththeKeystotheStreetsMovingCrew,makeup
thepowerforcedrivingthehardlaborofthisoperation,whichisentirelyvolunteerrun.Eachpianowill
bedeployedoutdoorswitharaincover,bench,andacommunitystewardingorganizationthatwilltake
careofthepianoforthedurationoftheprogram.Thepianoswillalsobeeventuallydonatedtothese
organizationsforfutureindoorusageandprogramming,oncetheprojectendsinAugust.Passersbyare
alsoencouragedtosliptheincludedcoverontothepianointheeventoffoulweather,orduringtheearly
eveningtoberespectfuloftheenvironmentandtocontrolpublicnoiselevels.
"WhatmakesthispublicpianoprogramuniqueforVancouveristhateachonehasastorybehindit,”said
GPMendozaofCityStudio.“Eachinstrumentissupportedbyasetofdedicatedlocalcommunitypartners,
eachofwhomwillreceivetheirpianofortheirownenjoymentanduseafterourprojectends.Their
locationshavebeenselectedinclosepartnershipwitheachorganization,andit'sbeenapleasuretowork
withsuchadiversearrayofpeopleingettingthisprojectontheground.Weareexcitedtoseehowmany
peoplewillbeinspiredtopickupthepianoasahobbybecauseofthis."
Thoseinterestedinmoreinformationaboutthepianosandtheirlocationscanvisit
keys2streets.wordpress.comandwatchforreal-timeupdatesviathepianos’Twitterfeed:@Keys2Streets.
CityStudioVancouverisauniquepartnershipbetweentheCityofVancouverandsixpost-secondary
schools;UBC,SimonFraserUniversity,EmilyCarrUniversity,BCIT,LangaraandVancouverCommunityCollege.CityStudiodirectlyinvolvesstudentsindesigningandimplementingsolutionsforVancouver’s
GreenestCity2020goals.Over1000studentshavecontributedover40,000hoursofresearchlearning
andactiononlocalfood,accesstonature,transportation,greeneconomy,zerowasteandmore.
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_______________
CityStudioVancouverisanenergetichuboflearningandleadershipwherestudentsdesignand
implementGreenestCityprojects.CityStudioisco-ledbyDuaneElverum(EmilyCarrUniversityofArtand
Design)andDr.JanetMoore(SimonFraserUniversity–CentreforDialogue).Theprojectisa
collaborationoftheCityofVancouver,VancouverEconomicCommission(VEC),BritishColumbiaInstitute
ofTechnology(BCIT),EmilyCarrUniversityofArtandDesign,LangaraCollege,SimonFraserUniversity
(SFU),UniversityofBritishColumbia(UBC)andVancouverCommunityCollege(VCC).Theprojectis
supportedbyVancouver'sCampusCityCollaborative(C3).
Formoreinformationpleasevisit:
• citystudiovancouver.com
• @citystudiovan
• facebook.com/CityStudioVancouver
orcontact:
LenaSoots
CitySudioCoordinator
604.874.6401