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KEY FINDINGSof Passle 's research into the contentmarketing habits of the top 50 UK
Accounting Firms in 2015
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3,294 514THE NUMBER OF BLOGSPRODUCED BY THE TOP 50
UK ACCOUNTING FIRMS IN 2015
THE AVERAGE WORD COUNTPER BLOG POST
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BLOGS VS TWEETS
THE TOP 50 UK ACCOUNTING FIRM PRODUCEDAN AVERAGE OF 2 .17 TWEETS PER STAFF IN 2015 ,
COMPARED TO 0 .29 BLOGS .
THE AVERAGE TWITTER ACCOUNTHAS 2 ,499 FOLLOWERS
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74% OF ACCOUNTING FIRMSMAINTAIN A FACEBOOK PAGE ,WITH AN AVERAGE OF 461LIKES .
74%
100%EVERY ACCOUNTING FIRM HASA LINKEDIN COMPANY PAGEWITH AN AVERAGE OF 3 ,344FOLLOWERS .
vs
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60%OF ACCOUNTING FIRMS
HOLD A YOUTUBE/VIMEO ACCOUNT ,THOUGH ONLY A THIRD OF THESE FIRMS
ACTUALLY USE IT .
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