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STARTUPS
What they look like from the outside…
CHURCHES
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Startup
ENTREPRENEURS
What the best leaders in both do…
Church
ENTRAPRENEURS
Plant
Grow
Revitalize
Experiment
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Forces at work…
Exponential
Change
Extreme
Uncertainty
C
H
U
R
C
H
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Uncertainty…
0
5
10
15
20
25“Rise of the NONES”
1972 2010
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Change…
0
1900
2100
2000
Followers
Denominations
Event horizon?
A denominational singularity?
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And Murphy’s Law of human nature…
uncertainty
conformitydisunity
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To survive a ride thru this wormhole…
must be lean, flexible, experimental, & driven by a…
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Minimum Viable Belief
What
How
Why
What
How
Why
Why of
Whys
A vision that transcends existence
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Rapid Iteration Prototyping (R.I.P.)Because it’s okay to let bad ideas die…
APPLYseasonal experiment
ASSESSour assumptions
MVB
vision
ADAPTprogram/product
Toss?
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20 years of experimentation
Startup & Expansion
Member marketing, engagement, & giving
Community relief & development
Worship & education
Conflict transformation & social change
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Prototyping program – Round 1Need: more young families with children
Fall 2010
Children’s service
pilot
Spring 2011
Focus group eval.■■
VISION
Summer 2010
Children’s service
design
■ ”it’s just what we asked for”
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Prototyping program – Round 2
Summer 2011
Design tweak
Fall 2011
Children’s service
launch
Spring 2012
Team data analysis■■■
VISION
■ adults missed sermon
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Prototyping program – Round 3
Summer 2012
Combined service
(best of both)
Fall 2012
Intergenerational
launch
Winter break 2013
Team data analysis■■■■
VISION
■ nursing moms not staying for fellowship
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Prototyping program – Round 4
Winter break 2013
Holy Nursing
campaign design
Winter 2014
Holy Nursing
campaign launch
Spring 2014
Team data analysis■■■■■
VISION
■ staying, but more kids = more noise (tweaking continues)
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Prototyping member giving – Round 1Need: giving consistent with vision
Summer 2007
Bells & Whistles
program purchase
Fall 2007
“B & W” pilotWinter 2008
Team review■■■■■
VISION
Toss
“B & W”
Keep
one term
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Prototyping member giving – Round 2
Spring 2008
Keep
“Giving Estimate”
Fall 2008
“Giving Estimate”
campaign
Winter 2009
Team review■■■■
VISION
■■■ more gave, sooner, more generously
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Prototyping member giving– Round 3
Spring 2009
“Reasons not to give”
Fall 2009
“Reasons”
implementation
Spring 2010
Team review■■■■■
VISION
■■■■ increased giving (during a recession)
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Prototyping member giving – Round 4
Winter 2014
Killing the campaign
Spring-Fall 2014
Qtrly Town Halls +
Annual Ingathering
Winter 2015
Team review
? ? ?
VISION
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What could startups steal from us?
Vision creates Culture
A lean, transcendent vision can create a
flexible, durable, self-guiding culture that
can outlast its founder.
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Contact Info.
The Rev. Ken Howard
Rector
St. Nicholas Episcopal Church
about.me/ken.howard
saintnicks.compracticingparadoxy.com
301-704-3290