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BRANDED CONTENT: FIND YOUR OWN 3 CONCEPTS
Katrine @emme Thielke
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EDUCATE
INSPIREEN
TERT
AIN
CONVINCE
AWARENESS PURCHASE
RATIO
NAL
EMOTIO
NAL
Top 10 guide
MoviesCelebs
Infographics
Guides
PR
Demovideos
Shorts
TV Serie /webisodes
Brandedvideos
Competition
Events
Mobile games
Whitepapers
Trends reports
Advertorials
Reviews Casestudies
Product descriptions
Ratings
Trial
Pris guides
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HERO
HUB
HYGIEJNE
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CLASSIC CONTENT MARKETING APPROACHES
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#sortlitterærsamvittighed
#forsidequiz
#bogtitelpoesi
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#fredagsbog#ISBNbingo
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BRANDSCAPING
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HERO
HUB
HYGIEJNE
Brandscaping - derived content
CM - core products
CM - core products
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3 TACTICS - 3 DIFFERENT CONCEPTS
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1. SLICE & DICE2. ULTIMATE FAQ
3. OLD FORMATS, NEW MEDIA
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2 & 2: GOOGLE EACH OTHERS ORGANISATION, TELL YOUR
COUNTERPART WHAT YOU THINK THEIR ORG IS KNOWN FOR
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1. SLICE & DICE: If your org wrote a book, what would it be called?
2. ULTIMATE FAQ: What is that annoying question that all customers ask and that you have so far refused to answer (because it is complex)?
3. OLD FORMATS, NEW MEDIA: If you were making a movie (a potential blockbuster) for the big screen, what’s the title and who’s starring?
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1. Slice & Dice: If your org wrote a book, what would it be called?
2. Ultimate FAQ: What is that annoying question that all customers ask and that you have so far refused to answer (because it is complex)?
3. Old formats, new media: If you were making a movie (a potential blockbuster) for the big screen, what’s the title and who’s starring?
8 x 40 seconds
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NEXT:
1. FIND A PARTNER2. SET EXPECTATIONS
3. ROLL!
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YOUR CUSTOMERS
ARE MONKEYS
- YOU THINK THEY ARE
SUITS