Download - Katerina stroganova teamuz_130615
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Катерина Строганова
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Айдентика для
Московского Театра Мюзикла (МТМ)
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МТМ - это
Первый в России театр мюзикла
Авторские мюзиклы
Площадка для иностранных театров
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Задача
Создать айдентику, отражающую характер театра и поддержать ассоциацию с мюзиклом
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Целевая аудитория
Обычные люди с потребностьюв развлекательном досуге среднего интеллектуального уровня
НЕ театралы
зрители Первого канала
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Целевая аудитория
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Инсайт целевой аудитории
Себя показать, других по-смотреть
Выйти в свет, получить хоро-шие эмоции
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Основная идея бренда
Выход в свет
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Характер бренда
ЭмоциональныйМузыкальныйНарядный
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Визуальная гипотеза
Театр зажигает огни
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Поиски
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Поиски
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Поиски
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Поиски
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Поиски
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Поиски
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Вдохновение
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Решение
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Решение
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Решение
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Решение
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Решение
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Решение
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Решение
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осталось 3 минуты
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Работы в семестре
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Знаки
Птицы, Хрюши, Коты
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DITCH restraurant
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The PENGUIN swim equipment
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Знаки из букв
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Пиктограммы.Айдентика соревнований: JUNIOR WATER SPORT
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Айдентика фестиваля:ALL COLOURS OF JAZZ
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Айдентика фестиваля:JUST JAZZ
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Спасибо!