Homogenization / Noitazinegomoh The rapid globalization
of fast food restaurants is due to homogenization (making them all exactly the same)
Yum brands growth in China is due to its lack of homogenization, adapting to individual regional cultures
Yum! China Growth Then = 1987 1 KFC Now = 3,000 stores,
650 cities Family oriented
College student, skip class
Chinese ManagementU.S. = Power / China =
Divide power
Workforce
College StudentsMost time first job
Skip Class
Video Game Breaks
Employee/ManagementLike Family
Menu Chinese style of eating
Many people sharing dishes
Healthy Choices Eliminated Supersize
Items Reduced number of
Combo meals Support exercise
programs Kids Employees
http://www.youtube.com/watch?v=R9lJR5J2GSM&feature=related
A KFC MARKETING MISHAP http://www.youtube.com/watch?v=iTyOPc8M
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