Download - Johnson&Johnson Marketing Strategy Report
Transcript
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“THE AIM OF MARKETING IS TO KNOW
AND UNDERSTAND THE CUSTOMER SO
WELL THEPRODUCT OR SERVICE FITS
HIM AND SELLS ITSELF.”
- PETER F DRUCKER
MARKETING STRATEGY
By Leonardo Pizarro
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Contents
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Challenges What problems are we facing?
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Objectives What are we trying to achieve?
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4
Understanding
Our Market Preparation for our strategy formulation
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Strategy How can we achieve our Objectives?
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Implementation
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Resource
Implications