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Jessica’s Mission
Some goals, some metrics, and one giant
BHAG
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My BHAG
My business is….
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Location Independent
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Earning $250,000 in annual gross revenue
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Helping entrepreneurs all over North America
• Information product sales
• Workshops• Strategy/focus
sessions• Business plan writing
Through…
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My business looks like this in…
JUNE
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Paths to the BHAG
The strategy begins with taking the steps to bring my business fully ONLINE
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3 Goals To Bring Write Ahead Online
• Increase information product sales• Offer workshops online and in other
cities• Build a virtual team to help me
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What’s in my way
Nothing. There is nothing in my way except my own assumptions.
My business’s success is not defined by how many people work for me or
whether or not I have an office!
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Goal #1: Increase Information Product Sales
• To 10/month by May 2013• To 20/month by Dec 2013• To 30/month by Jun 2014
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The PATH
• Improve conversion rates + web traffic–With better copy–With more guest posts–With more active commenting
One step at a time…
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Goal #2: Offer Online + Offline Workshops
• Offer 12 in-person workshops per year
• Offer 3 virtual workshops per year• Target 20 people per session
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The PATH
• Set the dates and COMMIT• Use LinkedIn and Meetup to
CONNECT• DELIVER what I promise
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Goal #3: Build a Virtual Team
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The PATH
• Determine the tasks I can empower others to do…
• …and LET them GO.
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The Results
My customers get the financing they need to open their businesses.
They become empowered – not fearful – entrepreneurs
They live the lives they’ve always wanted (and so do I)
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How will I celebrate?
In a warm place, with laughter and Riesling.