Download - Jenna lebel Social Media FTW Fall 2011
Social Media:The Good, The Bad,
and The Ugly
PRESENTED BY: LIKEABLE MEDIAJenna Lebel, Managing Director
@JennaL15
Tweet using #Likeable and #FTW2011 to enter to win a copy of Likeable Social Media!
1) Social media is not free.
2) Social media will not bring you instant results.
3) Social media cannot make up for a bad product or service.
Warnings about Social Media
The Good: Best Practices
Listen First and Never Stop Listening
It’s Not About You…
It’s About Them!
Find Your Voice
Understand How It Works
Be Timely
Be Likeable
Don’t Over-post
Respond Quickly to all Bad Comments
- Respond quickly and consistently
- Be proactive- Show you care- Help out however you can
Respond to Good Comments too
Be Authentic
Share Stories (they are your social currency)
Ask Questions!
In a recent study, Likeable Media looked at Facebook posts that…
1. Pose a question or challenge directly to fans
2. Ask fans to “like” it
3. Announce winners of a Facebook-hosted contest or sweepstakes
4. Include “everything else” – all remaining status updates that didn't’t fit any of the above categories
Likeable Media found the following…• In 100% of cases, engagement rates for posts that asked fans to “‘Like’ this” were up to 5.5 times (on average 2.7x) higher than those for other updates.
• In 9 out of 10 cases, status updates that posed a question directly to fans were 2-6 times as engaging as other updates.
Integrate Social into the Entire Customer Experience (and compel your customers to be your first fans!)
-Your strongest assets are customers, staff, partners, and vendors
-Incorporate “Like us on Facebook” and “Follow us on Twitter” to your websites, e-mails, business cards, and receipts
-Add social plug-ins to your website and blog
Provide Value (Yes, for free!)
Make the Most of Facebook Ads
Admit When you Screw up, then Leverage your Mistakes
Consistently Deliver Excitement, Surprise, & Delight
Free meals, drinks
PopCorners Delivery Truck
Online to offline
Don’t Sell! Just Make it Easy & Compelling for Customers to Buy
The Bad: Common Mistakes Brands Make
Not Responding
Being Overly Promotional
Social Media is NOT Your Soap Box
You Cannot Launch or Sustain Your Entire Business Via Social Media
Social Media Affects More Than Just Your Marketing Department
Results Will NOT Happen Overnight
If these rules are too much to remember…
Listen!
Be Transparent!
Respond to Everyone!
Just Be Likeable!
Thank You!