Long live the
internet!by Matt OwenManaging Director, Jellyfish UK
Matt OwenManaging Director, Jellyfish UK
With over 20 years experience in sales and marketing and a Fellow of the Chartered Institute of Marketing (FCIM)
Areas of expertise include online strategy development, planning, management and measurement, tactical implementation of SEO/PPC campaigns, brand marketing, consumer insight and website design and build.
@mattlloydowenwww.mattlloydowen.comuk.linkedin.com/in/mattlloydowen
Digital Journeys III | Long live the internet!
The internet is THE engine for business growth
Digital Journeys III | Long live the internet!
May 2013, UK shoppers spent £586.9m a week onlineup 18.3% from June 2012
Digital Journeys III | Long live the internet!
During June 2013, 9.7% of UK retail spend (excluding fuel) was spent online.
Digital Journeys III | Long live the internet!
71% of UK consumers will purchase products online after business hours
Digital Journeys III | Long live the internet!
UK consumers are most happy to do all or most of their travel shopping online
Digital Journeys III | Long live the internet!
UK consumers are most happy to do their entire utilities shopping online.
Digital Journeys III | Long live the internet!
Online sales accounting for 31.8% of the total John Lewis business during this period
Digital Journeys III | Long live the internet!
Thursday 26 December online sales increased by 40.4% compared to Boxing Day 2013
Digital Journeys III | Long live the internet!
Sales completed via mobile devices exceeding 45% of total online sales
Digital Journeys III | Long live the internet!
Show me the money rest
Digital Journeys III | Long live the internet!
1 in 6marriages
start online
36.6MUS jobs via
social media
50%Americans say
internet has improved family
connections
Digital Journeys III | Long live the internet!
Smart contact lenses to help Diabetes patients track glucose levels (Google X project)
Digital Journeys III | Long live the internet!
Broadband is now regarded as “the fourth utility” after gas, water and electricity.
“A home without at least a standard broadband connection could be worth up to 20% less than a comparable property”
Digital Journeys III | Long live the internet!
Digital Journeys III | Long live the internet!
Theme One
The internet is a utility, ubiquitous, essential
Only the overreaching definitions of the two principal name spaces in the Internet, the Internet Protocol address space and the Domain Name System, are directed by a maintainer organization, the Internet Corporation for Assigned Names and Numbers (ICANN). The technical underpinning and standardization of the core protocols (IPv4 and IPv6) is an activity of the Internet Engineering Task Force (IETF), a non-profit organization of loosely affiliated international participants that anyone may associate with by contributing technical expertise.
Digital Journeys III | Long live the internet!
The father of the internet
Digital Journeys III | Long live the internet!
The father of the internet
Digital Journeys III | Long live the internet!
“I honestly thought that if...the Internet idea actually worked that we would then build a production version of it. And what happened is it got loose! Into use! We’ve been using the experimental Internet design since 1983 when we turned it on!” Vint Cerf, 2014
Digital Journeys III | Long live the internet!
‘The Internet has no centralized governance in either technological implementation or policies for access and usage; each constituent network sets its own policies….. growth is often attributed to the lack of central administration’
Digital Journeys III | Long live the internet!
Surely, we need some rules?(for industries, countries, even regions)
Digital Journeys III | Long live the internet!
The right to be forgotten (or how to re-write history...when we already have libel laws!)
Digital Journeys III | Long live the internet!
Digital Journeys III | Long live the internet!
Yes, privacy…
Digital Journeys III | Long live the internet!
Digital Journeys III | Long live the internet!
Theme Two
The exchange economy
ICANN, is launching .vin and .wine top-level domains
Digital Journeys III | Long live the internet!
Net neutrality Every site runs at the same speed, allows David to compete with Goliath
Digital Journeys III | Long live the internet!
Back in February, Comcast and Netflix were in negotiations. The black line in the chart below shows Netflix internet speeds on Comcast’s service. Then, Netflix finally gave in to Comcast demands...
and look what happens YouTube/Business Insider
Digital Journeys III | Long live the internet!
‘Like needing a babysitter, and hiring a dingo’
Digital Journeys III | Long live the internet!
Other opinionsare available
Digital Journeys III | Long live the internet!
Press and internet (incl. search) classified revenue (£bn) and respective shares
Internet has disrupted the print classified model• Internet classified revenue (including search) crossed over print classified revenue in 2008, after just six years• Online classified offer the widest reach at a fraction of the cost of print. Since the onset of recession in mid-2008,
volumes of transactions in key verticals (recruitment, property and autos) have reduced• The out come is a classified marketplace that has downsized in relation to the peak in 2007
Digital Journeys III | Long live the internet!
‘Parasite, content kleptomaniac, piracy leader...’
Digital Journeys III | Long live the internet!
“With the exception of biological viruses, there is nothing with such speed, efficiency and aggressiveness that spreads like these technology platforms”Mathias Dopfner, CEO Axel Springer
Digital Journeys III | Long live the internet!
Digital Journeys III | Long live the internet!
Government
Old media
Big business
The intelligence community
Digital Journeys III | Long live the internet!
So what happens when the rulesseem wrong?
Digital Journeys III | Long live the internet!
Digital Journeys III | Long live the internet!
More than 47,000 public comments have been filed on the proposal in the past thirty days.
Digital Journeys III | Long live the internet!
Digital Journeys III | Long live the internet!
Theme Three
Power to the people
“The economic value of an open, free Internet is so powerful, and in my view, so compelling, that we should all be repeatedly articulating that the value of the network comes from what we put into it and what we get out of it.”
Digital Journeys III | Long live the internet!
No thanks!
Digital Journeys III | Long live the internet!
Digital Journeys III | Long live the internet!
‘The key thing is getting people to fight for the web and to see the harm that a fractured web would bring’Tim Berners-Lee
Digital Journeys III | Long live the internet!
‘We are proposing a digital bill of rights to enshrine proper protections for citizens’Nick Clegg
‘This call to arms is a welcome one. The threats to the web’s future are myriad and varied.’Wired Magazine
Digital Journeys III | Long live the internet!
What next?
Digital Journeys III | Long live the internet!
It’s complicated!
Digital Journeys III | Long live the internet!
Digital Journeys III | Long live the internet!
Thank youDigital Journeys III | Long live the internet!