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“Numbers numb, jargon jars and nobody marched onto Washington because of a pie chart”
Andy Goodman, storyteller
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DIGITAL STORYTELLING in the ARTS:HOW TO DEVELOP YOUR STORY
© 2016
Caroline Elizabeth Savage, Program Director
arts strike a universal chord that suggests that we are not alone in our experience of joy, or grief, or courage or wonder.
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BUILDS:
ART
curiosity
curiosity
curiosity
Illustrations by John Tenniel, from Alice’s Adventures in Wonderland, by Lewis Carroll
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ART TEACHES:
reasoning
intuition
perception
imagination
inventiveness
Creativity
problem-solving
skills
expression
Illustrations by John Tennial, from Alice’s Adventures in Wonderland, by Lewis Carroll
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ENABLES:
ART
active engagement
disciplined, sustained attention
persistence
risk-taking
Illustrations by John Tennial, rom Alice’s Adventures in Wonderland, by Lewis Carroll
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DEVELOPS:sense of shared experiences
cultural values
community
quality of life
ART
Illustrations by John Tennial, from Alice’s Adventures in Wonderland, by Lewis Carroll
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WHY MY STORY?
STRATEGY to develop my own sense of voice and story and communicate artistic or social change goals
“Why this story? Why now? What
makes it today’s version of the story?
What makes it your version of the
story? And how does this story show
why you are who you are?From Digital Storytelling for Social Impact | Rockefeller Foundation
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HOW? How do we develop our own sense of voice
and story? How does this story show who you
are? How does this story show why you are
who you are?”
Compelling and motivating stories create
emotional resonance and human connection—
while serving a strategic purpose, such as
driving people to take meaningful actions.
From Digital Storytelling for Social Impact | Rockefeller Foundation
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WHAT?compelling motivating
authenticWhat was the moment when things changed? Is there more than one possible moment to choose from? If so, do they convey different meanings? Which most accurately conveys the meaning in your story? Can you describe the moment in detail?”
From Digital Storytelling for Social Impact | Rockefeller Foundation
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WHERE & FOR WHOM?
Who is your audience? What technologies are available (or needed) to help people curate, house and share stories?
From Digital Storytelling for Social Impact | Rockefeller Foundation
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HOW DID IT WORK?
ASSESSMENT & EVALUATION
From Digital Storytelling for Social Impact | Rockefeller Foundation
What simple, effective and meaningful metrics can be
used to evaluate the effectiveness of digital
storytelling? What’s the impact? How do you know?
what’s working and strengthen your storytelling—and
also build a body of evidence about the merits of
investing in digital storytelling.
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Storytelling is the currency of COMMUNITY Stories need to be AUTHENTIC
1. People Served:The people most affected by your
artistic goals.
2. Goals:Foster creativity, engage community,
transform perspective, make the world beautiful.
3. Problem:What stands between the people you
serve and their long-term goals.
4. Solutions:Concrete, tangible ways your art
practice addresses quality of life, brings joy, opens hearts, teaches skills, creates wonder, engages and transforms.
5. Call to action:A message that creates a sense of
purpose and offers the opportunity for people to take a specific action.
NARRATIVE FRAMEWORK
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A story that features a character who learns
something or changes to solve a problem or
overcomes an obstacle is a time honored way to
create a memorable story that engages story
listeners.
STORY MAPPING
STORY ARC
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FOCUS on a single character, story, event, place, or process
Jimmy Nelson is a British photographer.This is a video portrait from One Minute Wonder
Marin Alsop, Conductor Baltimore Symphony
https://youtu.be/uiNOPwoTfCg
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FOCUS ON A CRITICAL MOMENT OF CHANGE
Why this story?
Why NOW??
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SHORT VIDEOS ARE EFFECTIVE
5 minutes is the maximum length of current attention span
Length of video depends on the audience and your engagement with them.
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AUDIO/ORAL HISTORY
STORYCORPS
• AudioSome are animated
• Family voices • Personal and
emotional • Under 3 minutes
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TARGET AUDIENCE
WHO is your audience?
Revisit WHY you are creating the story?
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RESOURCES FOR DIGITAL STORYTELLING in ARTS
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Digital stories contain multiple visual and audio layers.
VISUAL Single image or one real time shot Combination of multiple images within a single frame, either through collage or fading over time Editing a series of images or shots over time Movement applied to a single image, either by panning or zooming or the juxtaposition of a series of cropped details from the whole image Text on screen in relation to visuals, spoken narration, or sound
AUDIOVoice-over Voice-over in relation to sound, either music or ambient sound Music edited to the emotional arc of story
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INTERVIEW TIPS
1) Study the questions you have prepared so that you are not reading from the page, and feel free to ad lib.
2) Allow the interviewee to complete his or her thoughts.
3) When appropriate, use your own intuition when asking questions to get more detailed responses.
4) Don’t feel you need to hunt for emotionally charged material to make the interview effective. If it comes naturally and comfortably, so be it.
5) Make sure everyone is comfortable and that the microphone positioned so as not to disrupt ease of movement.
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Finding images:
taken with a digital camerascanned with a scannerfound on the InternetMost cell phones cameras work very well for digital storytelling. You don't need really high quality images (under 2 megapixels works fine).
For editing, I recommend using iMovie on the Mac or MovieMakeron the PC.
2 Examples of WEB-based editing programs
WeVideo
Photostory (Windows only)
Animoto
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SHARINGONLINEWEBSITEFACEBOOKINSTAGRAMGOOGLE+TWITTERVIMEOYOU TUBEPINTERESTSLIDESHARE for PowerPoint
LIVE PRESENTATIONSSCHOOLSPublic Access and TVPTA LIBRARIESCOMMUNITY CENTERSLEGISLATORS
DIGITAL MARKETING
Website – content center with details, blogging
Email (Constant Contact, Mail Chimp, etc) mechanism for distribution
Social Media – cultivate conversation, harness energy of mission
© 2016
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DIMENSIONS OF IMPACT
RESPONSE, REACTION
AUDIENCE IMPACT, ACTION
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LINKS FOR PCA AIE PROGRAM WEBINAR 6-13-2016
Marin Alsop, Conductor Baltimore Symphony http://www.makers.com/marin-alsop
Jimmy Nelson is a British photographer. https://vimeo.com/channels/oneminutewonder/95258158
Sally Mann https://youtu.be/uiNOPwoTfCg
100 Gallons https://vimeo.com/46397237
Robert Irwin http://www.artbabble.org/video/mcasd/robert-irwin-phenomenology
Individual Artist https://vimeo.com/124188428
Growing Up with Harper Lee https://storycorps.org/blog/growing-up-with-harper-lee/
Joshua Interviewing his Mother, Sarah https://storycorps.org/animation/q-and-a/
NYC Ballet Patrons https://www.nycballet.com/Support/Young-Patrons-Circle.aspx
StoryCenter http://www.storycenter.org/Digital Storytelling for Social Impact https://www.rockefellerfoundation.org/app/uploads/Digital-Storytelling-for-Social-Impact.pdf
Visual Storytelling: The Digital Video Documentaryhttps://documentarystudies.duke.edu/uploads/media_items/visual-storytelling-the-digital-video-documentary.original.pdf
Digital Storytelling Cookbook https://wrd.as.uky.edu/sites/default/files/cookbook.pdf
Digital Storytelling Coookbook https://vimeo.com/88439582
Hatch for Good https://www.hatchforgood.org/