Jake Miller – Kitchen Cabinet Business Director
Sherwin Williams Industrial Wood Division
Who is ready to convert to WATER?
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Why Waterborne, Why Now?
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Most other industries have already converted
from solvent to water (Architectural Coatings,
Automotive, Protective & Marine)
Advancements in waterborne technology have
created new and better products
Other countries are leading the way
R&D budgets are focused on “safer”/
“environmentally friendly solutions”
Who is using Waterborne?
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Office Furniture Children's Furniture
Residential Furniture
Millwork Doors
Retail FixturesArchitectural Woodwork
Kitchen and Bath Cabinetry
Flooring
OPPORTUNITY TO GET AHEAD OF THE WAVE IN THESE INDUSTRIES
COMMONLY USED IN
No Formaldehyde
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I Don’t Want to Change
Common Misconceptions
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WB costs more!
WB is not as GOOD(durability)!
WB is too hard to use!
Doesn’t dry
Wood grain swelling
Doesn’t sand well
WB has poor look and feel
Has it Really Come That Far?
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Why Should I Change?
Reasons to Change
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Better Work Environment!
VOC Friendly!
EPA OSHA Friendly!
Selling point for my customers
It is the future
It is in the WATER!
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Better colors on closed grain wood without blotch
Achievement of darker colors without toning
Improved sanding in self seal system
“0” Nitrocellulose—No Yellowing
Better filling on MDF with Universal Primer
Reduction in multistep panels by tinting primer
Waterborne Advantages
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No odor or off-gassing while drying
No HAPS, isocyanate, formaldehyde,
“0” or Extremely low VOC
No flammable solvents
Waste safer to handle
Water cleanup for hands and equipment
Insurance benefits
Waterborne Advantages
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Better recovery in automatic spray systems
Overspray reductions
Marketing advantages
Meeting designer demands
Staying ahead of government regulations
Clear Sealers & Topcoats
Pigmented Primers
& Topcoats
Stains
Glazes, toners, wash coats,
specialty accent finishes
Exterior Coatings
Comprehensive Portfolio Waterborne Products
What are customers “TWEETING”?
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PCB’s found in installed cabinets
Lead paint on toys from China
Lumber Liquidators Formaldehyde law suit
Safer coatings in my house
Better Indoor Air Quality
What Does the Customer Want?
Customers Want
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Long lasting finish
Good look and feel
Child safe finish
No dangerous emissions
Makes them feel good
What Does Your Customer Get by
Changing to Water?
• No lingering residual odor, or off-gassing, from
formaldehyde
• Low VOC means fewer chemical emissions and toxins
• 3rd Party Certifications, such as UL GREENGUARD
AND ansi-bifma, provide a resource for consumers,
designers and builders looking for healthier, more
sustainable products
• Competitive marketing advantage over their competition
The reasons to convert
19THE FUTURE TECHNOLOGY!
Consumers are demanding improved
air quality/ safer products
Designers are demanding improved
air quality/ safer products
Opportunity to become the market
leader(marketing advantages)
Safer products for consumers and
employees
Safer waste material in facility
Lower fire risk in facility
Insurance discounts
Lower VOC emissions
Significantly improved products
compared to past products
Products equal or better than
solvent based equivalent
Ability to convert business in small
pieces (Less Headaches)
Are you ready to convert?
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WHAT DO I DO NEXT?
Partner with a good supplier
Understands your finish process
Technical help available
Complete line of products
Train your employees on new procedures
Crawl before you walk—convert 1 piece of the finish process
Analyze and improve
Repeat when comfortable
I am still not ready to covert
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Low VOC and Formaldehyde Free Options
QUESTIONS?
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THANK YOU!