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Individual Giving
Jackie Mendoza, Director & Principal Consultant
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Agenda
• Facts • Relationships • Process• Making it work for you
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2002-03 figures are inferredSources: NCVO/TSRC, Charity Commission
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• Acquisition
• Retention
• Development
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Acquisition
• Direct Mail• Inserts • Door drops• Face to face & door to door
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Retention
• Thank
• Welcome
• Communicate & engage
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Development
• Newsletters, email updates, social media, digital
• Invite
• Convert and/or upgrade
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Acquisition
• Costs money, low ROI
• Hone in on your networks
• Who do you know, who do they know?
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What’s your story?
• Compelling & emotionally engaging
• Why should I support you?
• What difference can we make?
• How much will it cost?
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What you definitely need
• A basic database to store donor details
• Thank you letters• Simple communication schedule• News-worthy items • A plan for how you intend to
develop your relationship with donors
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But before all that:
• What do we want to achieve?
• Why do we want to achieve that?
• How will we achieve it?