Contact: Bill Chamberlin, HorizonWatching Community Leader
January 2014
Information Technology: Trends To Watch In 2014 A HorizonWatching Community Trend Summary Report
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About This Deliverable
2 HorizonWatching Trend Report: I.T. Trends to Watch in 2014 Jan 2014
Purpose: The slides provide an overview of I.T. Technology Trends to Watch in 2014
This is a Summary of a more detailed deck: This is a summary version in pdf format.
A more detailed version is available in Powerpoint format (includes speaker notes) at
http://www.billchamberlin.com/reports-books/
Content: Summary information about this emerging trend is provided along with many
links to additional resources. The slides are meant to be read/studied and the links are
there for you to continue your learning. You may want to view the slides in slideshow
mode so you can easily follow the links
Other HorizonWatching Trend Reports: Are announced/discussed on the
HorizonWatching blog
HorizonWatching Community: For more on the HorizonWatching community please
see the HorizonWatching blog
Note: This presentation represents my thoughts and ideas….not those of my employer. - Bill
Chamberlin, http://www.billchamberlin.com/
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Table of Contents
1. The New Computing Platform Is Taking Shape
2. Top IT Trends to Watch in 2014
3. Resources For Further Reading & Understanding
3 HorizonWatching Trend Report: I.T. Trends to Watch in 2014 Jan 2014
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Table of Contents
1. The New Computing Platform Is Taking Shape
2. Top IT Trends to Watch in 2014
3. Resources For Further Reading & Understanding
4 HorizonWatching Trend Report: I.T. Trends to Watch in 2014 Jan 2014
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Recommended reading: The World Economic Forum’s “The Outlook on the Global Agenda 2014”
5 HorizonWatching Trend Report: I.T. Trends to Watch in 2014 Jan 2014
Top Global Trends
1. Tension in Mideast & North Africa
2. Widening Income Gap
3. Structural Unemployment
4. Cyber Threats
5. Inaction on Climate Change
6. Diminished Confidence in Economic Policies
7. Lack of Values Leadership
8. Asia’s Expanding Middle Class
9. Growing Importance of Megacities
10.Rapid Spread of Misinformation Online
World Economic Forum: “The
Outlook on the Global agenda 2014”
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Carlota Perez: Five Historical Waves of Economic and Social Transformation
6 HorizonWatching Trend Report: I.T. Trends to Watch in 2014 Jan 2014
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The 3rd generation of computing platform, the 3rd phase of the Internet, and the explosion of Big Data are colliding to form a perfect storm of disruption and transformation
7 HorizonWatching Trend Report: I.T. Trends to Watch in 2014 Jan 2014
1964 2008 2003 1994 1981
Amount of Data
Collected and
Stored
Generations of
Computing
Platforms
Phases of the
Internet
2014
2020-2
Source: Bill Chamberlin
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IDC calls this shift “The Third Platform” and Gartner calls it “The Nexus of Forces”
8 HorizonWatching Trend Report: I.T. Trends to Watch in 2014 Jan 2014
IDC: 2014 Predictions by Frank Gens
Gartner: 2013 Gartner
Symposium / Itxpo Keynote
Also see Gartner: The Nexus of Forces: Social, Mobile, Cloud
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To fully leverage this new computing platform, enterprises will require secure systems, advanced analytics, and the Internet of Things
9 HorizonWatching Trend Report: I.T. Trends to Watch in 2014 Jan 2014
Source: Bill Chamberlin
“Identifying patterns, anticipating outcomes and proactively optimizing a response will be the
basis for competition in the future. In the next 10 years, the companies that don't have analytics
deeply embedded in their business model will most likely cease to exist.” – Gartner (link)
Requirement:
Enterprise
Security
Business
Analytics
Internet of
Things
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When fully leveraged, this new platform will help enable a new era of computing, called the Cognitive Computing Era
10 HorizonWatching Trend Report: I.T. Trends to Watch in 2014 Jan 2014
Enterprise
Security
“On a Smarter Planet, those with the best analytics win” – IBM (link)
The Cognitive Computing Era: Realizing IBM’s Vision of a Smarter Planet
• Instrumented – Sensors, Embedded Devices, Generating Big Data
• Interconnected – M2M Communications, Node-Node, Internet 3.0
• Intelligent – Local/Edge Processing, Distributed Analytics, Cognitive Systems
Source: Bill Chamberlin
Business
Analytics
Internet of
Things
Cognitive
Systems
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Table of Contents
1. The New Computing Platform Is Taking Shape
2. Top IT Trends to Watch in 2014 1. Enterprise IT Security
2. Cloud Computing
3. Mobile Computing
4. Internet of Things
5. Big Data
6. Analytics
7. Cognitive Computing
8. Social Business
9. Digital Marketing
10. Software
3. Resources For Further Reading & Understanding
11 HorizonWatching Trend Report: I.T. Trends to Watch in 2014 Jan 2014
Some of the trends on this list are more
mature in their adoption and
development than others. However,
these are the key trends that CIOs and
IT leaders will be wanting information
on during 2014….and that’s why they
are on the list.
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Enterprise IT Security Developments to Watch in 2014
1. “Target”ed Attacks.
2. CISO Role.
3. More Complexity
4. Encryption
5. Biometrics
6. Internet of Things
7. Security Automation
8. Smarter Malware.
9. Mobile Threats
10. BYOWearables
11. Device & Location Important
12. BYOS
12 HorizonWatching Trend Report: I.T. Trends to Watch in 2014 Jan 2014
Study: IBM Cyber Security
Intelligence Index
Gartner Webinar: Top Security
Trends and Takeaways for 2014
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Cloud Computing Developments to Watch in 2014
1. It’s Not Just About Cutting Costs
2. Cloud as a Distribution Channel
3. Rise of Cloud API Marketplaces
4. Cloud Security
5. Private – Cloudy Forecast
6. Hybrids – Sunny Forecast
7. Mobile Clouds – Sunny Forecast
8. Cloud Brokerage Services
9. Public Cloud Price Wars
10. AWS Innovation Continues
11. Cloud Skills are in Demand
13 HorizonWatching Trend Report: I.T. Trends to Watch in 2014 Jan 2014
Study: IBM Study Reveals Businesses Using
Cloud Computing for Competitive Advantage
CIO.Com 2014 Forecast for Cloud Computing
“Gartner predicts continued strong growth across all public
cloud services market segments, with a CAGR of 17.4%
from 2011 through 2017. End-user spending on public
cloud services is expected to grow 18% in 2013 to $132 B
and almost $250 B by 2017, including cloud advertising.” -
Gartner (link)
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Mobile Computing Developments to Watch in 2014
1. Mobile Apps Disrupt Enterprise SW
2. New Architecture Required
3. Growth in BYO
4. BYO Management
5. Mobile Collaboration
6. Mobile SEO Marketing
7. Personal Intelligent Assistants
8. Mobile Wallets
9. Increased Need for Speed
10. Analytics Drives New Requirements
11. Mobile Security
14 HorizonWatching Trend Report: I.T. Trends to Watch in 2014 Jan 2014
“Mobile technologies are expected to
remain one of the top three CIO priorities
through 2016, and will continue to be a
disruptive phenomenon. IT leaders must
identify the key mobile technologies that
will have the broadest impact and new
ways to exploit mobile potential.” –
Gartner (link)
Video: The upwardly mobile enterprise:
setting the strategic agenda - IBM
“The explosion of mobile applications and the
tremendous rate of smartphone adoption is
revolutionizing the mobile industry. The multifaceted
mobile ecosystem continues to evolve -- reshaping
and redefining the roles and relationships of a wide
range of industry stakeholders.” – IDC (link)
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Internet of Things Developments to Watch in 2014
1. From Hype to Reality
2. Wireless Sensors and Devices
3. Machine to Machine (M2M)
4. IOT Apps
5. Industry Partnerships
6. Big Data to get Bigger
7. Clouds Required
8. IoT Analytics
9. New Business Processes Required
10. CIOs Need to Prepare
11. Education Needed
12. Product Design
13. Wearables
14. Security & Privacy
15. IPv6 Required
15 HorizonWatching Trend Report: I.T. Trends to Watch in 2014 Jan 2014
“Sized applications of the Internet of Things could
have direct economic impact of $2.7 trillion to $6.2
trillion per year in 2025.” – McKinsey (link)
Bloomberg Article: Cisco CEO Pegs
Internet of Things as $19 Trillion Market
“By 2020, Internet of Things Will Create $1.9 Trillion
of Economic Value Add. In 2020, Over 30 B
Connected Devices Will Be In Use.” – Gartner (link)
“There will be 212 billion devices or things
connected to networks by 2020” - IDC (link)
“Internet-of-Things (IoT) provides the foundational
infrastructure for a smarter planet, and offers
significant growth opportunities in IT, infrastructures
and services” – IBM (link)
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Big Data Developments to Watch in 2014
1. The Hype is Over
2. Big Data Grows Bigger
3. Big Data Apps
4. Hadoop Matures
5. Security/Privacy
6. Designing for Cognitive Computing
7. Big Data in Marketing
8. Chief Data Officer
9. Data Scientists
10. Data Quality
16 HorizonWatching Trend Report: I.T. Trends to Watch in 2014 Jan 2014
“The Big Data technology and services market will grow at a 27% compound annual
growth rate (CAGR) to $32.4 B through 2017 - or at about six times the growth rate of the
overall information and communication technology (ICT) market.“ – IDC (link)
Gartner Webinar: Information
20120: Beyond Big Data
IBM eBook: Understanding
Big Data
IDC Web Conference: Big Data Predictions 2014
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Analytics Developments to Watch in 2014
1. LOB Demands Self-Service Tools
2. Mobile Analytic Tools
3. Customer Insights
4. Predictive Analytics
5. Social Media Analytics
6. Data Visualization
7. Location Intelligence
8. Distributed “Edge” Analytics
9. R Goes Mainstream
10. Hadoop Ecosystem Matures
11. Analytic Skills
17 HorizonWatching Trend Report: I.T. Trends to Watch in 2014 Jan 2014
“The business analytics technology and services
market is expected to experience a CAGR of
10.8% through 2017” – IDC (link)
Gartner Press Release: Business
Intelligence and Analytics Predictions
IBM Study: Analytics: A Blueprint for Value
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Cognitive Computing Developments to Watch in 2014
18 HorizonWatching Trend Report: I.T. Trends to Watch in 2014 Jan 2014
“Aggressive early-adopter companies can realize competitive advantage by employing smart
machines, such as cognitive systems, autonomous vehicles and mobile robots.” - Gartner(link)
Video: Bending the Knowledge Curve
with IBM Watson 1. Computers That Learn.
2. Computers That Think
3. Computers That Interact with Humans
4. Much More Research Needed
6. Pilots / Case Studies
7. This Is Not “Skynet
8. Cognitive API’s
9. IBM’s Watson Group
10. BYOCA (Bring Your Own Cognitive App)
11. Siri and Google Now
12. Microsoft’s Cortana Anticipated
13. Potential for Workplace Disruption High
14. Industries Will Be Transformed
15. Leadership Required
Book: Smart
Machines: IBM's
Watson and the
Era of Cognitive
Computing
Press Release: IBM Forms
New Watson Group to Meet
Growing Demand for
Cognitive Innovations
“The smart machine era will be the most disruptive in the history of IT.” – Gartner (link)
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Social Business Developments to Watch in 2014
1. It’s Not Just About Marketing
2. It Transforms Business Processes
3. CEOs (& Senior Execs) Step Up To The Plate
4. HR Embraces Social Internally
5. Social Becomes More Visual
6. Relationship Marketing
7. Community Marketing
8. Social Analytics
9. Employee Advocacy Programs
10. Developers Required
19 HorizonWatching Trend Report: I.T. Trends to Watch in 2014 Jan 2014
IBM Video:
Social Business:
Transforming
the Way We
Work
“Over the next 12 months, the most sought-after business initiative companies will look to
social software to provide will be online communities, with 35% of respondents looking to
this capability” – IDC (link)
IDC: 2013
Social
Business
Survey
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Digital Marketing Developments to Watch in 2014
1. Digital Experience
2. Predictive Analytics
3. Influencer Marketing
4. Advocacy Marketing
5. Employees as Advocates
6. Thought Leadership Content
7. Content Marketing
8. Mobile Marketing
9. Location-based Marketing
10. SEO Marketing
11. 1-1 Personalization
12. Digital Skill Shortages
20 HorizonWatching Trend Report: I.T. Trends to Watch in 2014 Jan 2014
“IDC predicts that by 2020, marketing organizations will be radically reshaped into three
organizational "systems" - content, channels, and consumption (data). The core fabric of
marketing execution will be ripped up and rewoven by data and marketing technology.” - IDC (link)
IDC: 2014 Predictions for Chief Marketing Officers
Forbes: 2014 Digital Trends and Predictions
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Software Developments to Watch in 2014
1. Innovate for the “Third Platform”
2. Use of APIs Accelerates
3. Designing For Hybrids
4. IoT & Embedded Systems
5. Integrating Front and Back Office
6. Secure The Enterprise!
7. Software Defined “Everything”
8. Application Containers
9. DevOps Adoption Accelerates
10. Open Trend Continues
11. Crowd Sourcing/Funding
12. Hack Days
13. Hadoop
14. HTML5 Growth
15. Secure Enterprise Mobile Apps
16. Application Performance Management:
17. Consumerization
18. Skills in Demand
21 HorizonWatching Trend Report: I.T. Trends to Watch in 2014 Jan 2014
Huffington Blog Post: Software Developers Will Be the
Future Masons of the Smart City
Computer Weekly: The future of application
development (by David Mitchell Smith, Gartner)
Forbes: Roundup of Cloud Computing
and Enterprise Software Predictions for
2014
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Table of Contents
1. The New Computing Platform Is Taking Shape
2. Top IT Trends to Watch in 2014 1. Security
2. Cloud Computing
3. Mobile Computing
4. Internet of Things
5. Big Data
6. Analytics
7. Cognitive Computing
8. Social Business
9. Digital Marketing
10. Software Development
3. Resources For Further Reading & Understanding 1. List of Trend and Prediction Articles
2. HorizonWatching Trend Reports
3. About HorizonWatching
22 HorizonWatching Trend Report: I.T. Trends to Watch in 2014 Jan 2014
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Information Technology 2014 Trend and Prediction Articles, Reports, Blog Posts, and Press Releases
23 HorizonWatching Trend Report: I.T. Trends to Watch in 2014 Jan 2014
Retrieved From Source Article Title ACCA Digital Darwinism: thriving in the face of technology change (Full PDF)
ACCA Digital Darwinism: thriving in the face of technology change (Summary PDF)
Alliant Technology Group Top Three IT Trends for 2014
Amdocs 2014: The Ride of Your Life
Appirio The Coming Disruption: 2014 Technology Predictions
Aspect.com Top B2B Tech Trends for 2014
Automic Realtime Data And Execution Will Drive Enterprise Strategy In 2014
Avnet Tech Trends: Top IT Trends of 2014 (video)
Avnetinc Top IT Trends of 2014 (video)
B2BMarketing The Top Technology Trends and Predictions for 2014
Baseline Six Top Tech Trends to Watch in 2014
BetaNews Ten technology predictions for 2014
BGR Google chairman Eric Schmidt shares his predictions for 2014 (Video)
Business Insider THE US 20: Twenty Huge Trends That Will Dominate America's Future
Business News Daily 10 Tech Trends for 2014: What Awaits Small Businesses
BusinessWire Customers, Not Technology, Top Forrester’s Asia Pacific Technology Predictions in 2014
CFO World Top 10 trends that will impact IT organisations in 2014
Chicago Tribune The Top 7 Technology Trends That Will Dominate 2014
In the detail version of this report, a list of over 130 articles are provided that discuss the author’s view of 2014 trends and predictions
within the Information Technology Industry. A summary of the full list of 130 articles are provided below in this summary version. The
titles have been hotlinked, allowing you to quickly go to the article that is listed.
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Detailed HorizonWatching Trend Reports for each of the 10 Trends highlighted in this report will be available for download
24 HorizonWatching Trend Report: I.T. Trends to Watch in 2014 Jan 2014
Available for download at: http://www.billchamberlin.com/reports-books/
– Typically 20-30 pages (Powerpoint format)
– Available by mid-February. For the current status of the availability of the reports, see
Availability of HorizonWatching 2014 Trend Reports
Contents of the Detailed Trend Reports
1. Trends to Watch (Important developments to watch in 2014)
2. Trend Information (Market Opportunty, Growth Drivers, Adoption Challenges, Implications)
3. Quotes: What Analysts and the Media is saying about the trend
4. Lists of Websites and Resources
• Analysts
• Media
• Selected IT vendor and consultant websites and resources
• Top Trend and Prediction Articles
• Social Media Sites & Searches
• Selected Online Influencers
• Selected white papers and other websites
Note: A summary of each of the detailed reports will also available in pdf format via the
HorizonWatching account on Slideshare at http://www.slideshare.net/horizonwatching
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For more emerging trends research and content from Bill Chamberlin, visit one of his external sites
Personal Website: http://www.billchamberlin.com/
Linkedin Profile = www.linkedin.com/in/whchamb/
Wordpress Blog = Horizonwatching – Thought
Leadership
Tumblr = HorizonWatching – Quote Blog
Twitter = HorizonWatching – 140 Character Blog
Slideshare = HorizonWatching - Slide Decks
LinkedIn Group = HorizonWatching – Community Group
25 HorizonWatching Trend Report: I.T. Trends to Watch in 2014 Jan 2014
Note: This presentation represents my thoughts and ideas….not those of my employer (please see
the fine print!). Follow me for more technology trend information on my public blog -
HorizonWatching at www.billchamberlin.com. Thanks, Bill Chamberlin