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ISWA CONGRESS 2005 PRESENTATIONImprovement of a national association
Communications Strategy For AnISWANational Member Association
Chris Murphy
Deputy Chief Executive CIWMAndrew Kouskouris
Member of B.D of HSWMA
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Introduction
The purpose of this presentation is to provide guidelinesto our NMA to be more active and effective
This issue is huge and we chose to base it on aCommunications Strategy with some practicalconsiderations
The proposal we present is extremely comprehensivebut we set challenging targets for the 21 Century.
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Agenda
List of topics to be covered
Additional Minimum Requirements OfNational Members By ISWA
Education , Training, Research
New Generation Groups
Establishing Regional Chapters
Improving Knowledge, Management andAccess to Data
Improving Communication Strategy Marketing , Promotion and Membership
Campaigns
Development
National Member PerformanceMeasurements
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Additional Minimum Requirements Of NationalMembers By ISWA
Pay membership fees
Submit an annual report to ISWA on country activities
Organize at least one ISWA event in our country eachyear, such as workshops, working groups meeting,
National Assembly, press conference etc.Publication / article every other year
Actively promote and create new membership for ISWA
Participate in the Regional Development Networkswhere appropriate
Send at least one member to at least one WorkingGroup each year
Participate in the General Assembly
Participate in Beacon Conferences when within theregion
Recommend technical papers for ISWA PublicationAward
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Education , Training, Research 1
Education: There should be a listing of available trainingand education in each of the national membercountries(1)
Coordinating work with other organizations providingwaste management education and training (2)
Research: Supporting collaboration between researchbodies, government departments and others (3)
NMA could co-operate with a number of universities on
research and further could accredit mastersprogrammes.
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Education , Training, Research 2
Supporting the activities of the municipalities in undertakingthis work, providing the information , raising awareness andeducation for the public best practice.
Innovate:
- Applied Research projects in solid waste management Subscribers could pay a penny per ton of waste managed
to directly participate in the research activities(1)
Subscribers could be directly involved through:
- identifying and defining research topics
- participating in project review meetings held in conjunctionwith related
bodies/ organisations
- having direct access to interim results and final workproducts
Waste Awareness Certificate(2)
- Raising awareness of waste and environmental issueswithin small and medium enterprises.
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Scholarships /Awards
In order to prepare the next generation for theenvironmental solid waste, NMs: must develop severalscholarships and interim programs for students studying
in fields related to solid waste management(1).
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New Generation Groups /
These groups will be open to those new to the industry.Not exclusively as students or graduates and others.
The aims of the New Generation Group are to:
- Organize events, visits and meetings for Students,Graduates
- Encourage new members to participate in the work ofthe NMA
- Raise the profile of the NMA across all ranges in the
waste industry
- Develop a dialogue between new and establishedmembers
- Network with educational establishments and allsectors of the waste
industry
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Working Groups / Task Forces
Set up Working Groups and Task Forces appropriate tothe needs of the NMA and mirroring the ISWA WorkingGroups
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Establishing Regional Chapters
This helps to provide practical seminars, meetings andnetworking at a local level rather than members havingto travel long distances.
This will depend exclusively on the geographical scale ofthe national member.
For larger countries with small number of ISWAmembers there may not be the critical mass to establishregional chapters (1)
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Improving Knowledge, Management and Access
to Data
Strong support is needed to develop networking andKnowledge exchange among members.
Some tools and activities are suggested:
Sharing key issues in technical and social aspects inSWM
Highlighting communication between members
Exchange of success stories and experiences
Public and Private Partnerships
Staff exchanges
Meeting with major organisations and individuals
Graduate/student network as a permanent institutionamong NMA
Network focus in a particular region
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Improving Communication Strategy 1
An appropriate communication strategy is essential for allNMA
For national members with a large geographic spread the onlyrealistic means of communication is through electronic means,
email, website information etcMembers should initially seek to establish electroniccommunications and then if possible and feasible to widenthat into published bulletins , newsletters, journals etc.
For those wishing to establish the ultimate communicationservice the following are suggested:
- Press releases and newsletters, manage the website toinclude a chatroom
- Notes and minutes from board, working groups, task forcesand web based
conferences
- Design collaterals (brochure presentations) assist in events
organization as
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Improving Communication Strategy 2
Executive Update (monthly), which looks at businessissues , such a competition covenants(1) , employment
policies , safety programs, etc.
Members E-news (weekly) , which summarizes newsstories about solid waste management issues or thisservice to which interested persons could subscribefree.
Develop and distribute a directory of members withtheir profiles as well as have that upload on the website
in English Language to access for lobbying.Information Service- Answers to your wastemanagement enquiries. A limited amount of time can bespent on each enquiry but additional contacts forfurther information can be provided.
Participation in the World day for Environment
Press briefs
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Improving Communication Strategy 3
Creation ofan observatory(1) with most important
issues from companies, associations, newsletter,mailing lists
Publicizing all or some of decisions of board ofdirectors
Announcement of our events conferences workshops to ISWA and upload them on the website inEnglish Language if it is possible
Focus on EU ETC/WMR , USEPA etc, info for our
members (Newsletter, reports,studies, legislation,standards etc)
Meeting with chief executives of public sector forconsultation
Media relations (2)
Crisis communication and disaster responsero rams and strate ies
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Marketing , Promotion and Membership
Campaigns 1
Influence policies by providing advice
Keep members of NMA informed on legislation andenvironmental policies on National and Regional Level
Organize visits to the neighboring countries to exchangeexperiences in the field of waste managementpromoting if possible establishment of ISWA NMA ifthere isnt there
Develop co-operation framework between NMA
,Government Organizations, Waste ContractorsAssociations etc.
Taking part in environment trades , conferences,workshops
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Marketing , Promotion and Membership
Campaigns 2
Compile a list of other national organizations(associations, institutes, federation or similar), workingwholly or partially in the same field
To provide to our members which are not ISWAmembers with the possibility to read some of the papersof the ISWA Wastes and Research ((1)
Become active in the preparation and presentation ofposition papers, involving members in the debate on
waste and resource management issuesDevelop and distribute a directory of membersincluding a profile and place it on your website inEnglish Language
Organize technical visits
Management Publish codes of good practices
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National Member Performance Measurements
We suggest that national members should achieve aminimum contribution to ISWA through their ownactivities following as far as possible the
recommendations in this presentation. Notwithstandingthat each NMA should look to raise the profile, increasemembership numbers and address the otherresponsibilities..
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Abbreviations
CIWM Chartered Institution of Wastes Management
HSWMA Hellenic Solid Waste Management Association
NMA National Member Association
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