w\isiFs~iNrrwr
Social and Ethical
@ M ~ ~ ~ ~ J I % V Q J ? ~ Y I ~ L L R Z ~ ~ R B J (Government Agencies and Society): a -
CI
a~rinisor&~dgunmiunia~~ierv0~?~~d6~:ng ~zdauva~~snuuitq
a ntjuw6~dsdoaci (~ntereit r6roubs) : iu8~~nau~u~z%aviqsa9"~09n~u
W R ~ ~ L ~ I I T ~ ~ I J 7
wcinciuuszsnniw (Employees and Unions) : iirnlsor6ad'%~niwlu
n i s ~ i ~ i u d d ~ a n ~ ~ u ~ z ~ b a i u r t i $ 1 " ~ n " u ~ ~ f 6iudis 7 voswcin~iu sd pl a fu^alnn (consumers) : ~ a n i s o z 6 a s l l i u u o ~ 8 m ~ ~ w ~ u ~ m e i - 1 ~ ~ s z d
f l a i u d ~ ~ ~ 5 t l 6 % 7 ~ ? ~ t k t ^ a l ~ ~ U
# a- n?au'.vvr?a65~nwqna : umnvr?~k~7urra~o'.u~fsu unnd 16
a d d ~ v i r PI (Competitors) : ~ ~ n ~ d u ~ n i s n a u ~ ~ n ~ i ~ f i n u n i s ~ n " ~ ~ ~ ~ ~ ~ nisd'i
@ .qu%un'oddua~: ausau (Local Communities and Society at
Large) : i t n ~ d u d IUR~IW L L ~ R ~ ~ " u ~ ~ ~ ~ T ~ L L R ~ ~ ~ ~ ~ ? ~ ~ ~ 4 - n u u n a ~ n n t ~ ~ i o v i i u ~ ~ ~ n ~ ~ a ~ d u ~ ~ u 1 1 ~ ~ u ~ ~ u a : . 3 b Y n w " u ~ ~ ~ ~ n a i u
i u i inanuda$ f idau~dua%~du id~o~o i i f ina iud i~~~au in~ ~ ~ d ~ i n f i a i s m i
f i n u n u u l ~ ? ~ n l i o l i i o : " b ~ a " ~ n i a ~ ~ i s m i ~ i ~ n a i u ~ ~ ~ v i i r ~ u u n i c o;lfinqspiiad z d d~~u~a~1 i3auuu~&diu iau inmdu&nu rwnmisfiw&diuia~u~odoa6nis
v d - a pftai~I~iinis:nuiwsuw~"11oudo&nn~usz6u~~ c n a o d f i a ? s ~ n u n i s s i o ~ d d a d w & r i l u & o ~ ~ d u i ~ u ~ n r n ~ u l u (sellers) oiorliuidfiddo(u5finn
d n a d ~ d d a $~iuurnan~:rinrunu^an5mbyI~u"uu~n y.Juuu .Rkv"u uazdu7 hilu
ds:fiw6dopniwaa:~vinaiudaonn'uafi(u5finn~us:6udi ( d s t h
~ n ~ i n ' n A ~ ~ n u o ~ u i a s ~ i u ) A n n d 8 a $"~1uurnanozn~nniwBn5m~~$~~'b6ni%~naiu8onis (niulus:&
QnBi5nuu~osdasmni)
&iuf i 'An^hclo:d in is~~wm-1~~a~~~~r5uni~"~ iuw~n~m.~i"~a~au1nuni~ PI
I%n?nhuins do n!of inaiua~Iavi i~ PI 7 anu~viid~dIri~~un7snaonaad n!ol~dilK~iinnia~~ilafin
d a a d GI (~iuurnawar~nindinri lu w8n~m~~odnuniu~nwm:d~u~od6odnis
A n n d GI $"~iuummna:4i~nuounnuo~n1siuds:nirPu&~"aou3nisnK~ni~"~iu
niudnutdurunas
ainnunidln'unuilss'Gai3mi%ia~uu'waatPl$Ldul6ii a d n i s p i i a i f u gd n d~iuisuinwedrt~inu~s:6u~6~~s~bu"11uwnaniaaruoulKuri(u^alnn l iau
iu31nnifu1nuh~drtkaarii~n^nw"u~iu PI 4 ds:nis6au5u#o
1) im~da:!dijunaiuda~~n"uainni~~T~ud'in"aou"an (The Right to
Safety)
2) 'm^n~unis!6iu~~uadia~$'bd~an"u~a~u$1'i~~o~l"ani~ PI (The Right to
be Informed)
3) iin3luninlon6~'Au~in"aol.a"iJ"anis (The Right to be Choose)
230 GCM 304
uacugairu&i~iou?nis (The Right
~ ? I u R I U I T ~ I R ~ ~ ? I ~ W I J W OZFITIOJ
o i l ij$'~~~bnn4iuaulriCoudvim
ruinaiurnuitsuuatl~woladiltrfild
rrri r6n numi $dvimnisdnui vim
ar~uraroinnaiu%ridaam~ulunis A d 192uni~?ou?n~ri~ 7 d r ~ nil{% irnnhor $u5~nnrilursornn.iir~r~rKorai~u PI
n is~~?~ is ruq in r r r~ -n is~na iu o dir r ~ u i tnuu nr fu5~is rdu
$u5bnnnaaot%$Qunaiudw PI omfiuuinJo u rfl~r~e,~innial.a"~"a~sl"m.ji ?
otlsriir rfluafiunisoonrruuKa
udaomfiulKuinCour$urlm ?
ua$o9~9M8~m (Stakeholders)
uiu~urilunisiiinum~ourusluar nis
sibilities) 8ornia
n a i u ~ u i u d n i i ~ n i i i n ~ i ~ ~ # u d i ~ m d n ~ ~ u i u ~ ~ q ~ l a " ~ r ~ u i u n a i u i i lunsrii
dor F i n ~ s ~ ~ ~ ~ d s t r u u ~ k i r j ~ ~ l i n n i ~ d i rljudiu ~ ~ ! s d a u ~ l d ~ n ~ ~ ~ u ~ f i ~ r i K r n u ~ ? o
n a i d i r ~ a c i i r i u ~ ~ ~ ~ r i $ ~ i a u r ~ u a u ' o r ~ ~ ~ o n i ~ ~ ~ ~ d ~ i ~ ~ n i ~ u r r r d n i s
dlju3miu$ng~uiuiinumli~vi~~u
r & n ~ ~ u n u i n n i r k n u u a e n i s d ~ u ~ a d i r f i ~ ~ u ~ s s u k n d i a ~ n a ~ u n u ~ ~ & ' A' L Y
uinirvu nr~n~snasannroonodir~m~~uiir~numtrr~te;lnrcii~irni~u3~is nru
r & o r i l u n ~ s ~ ~ u ~ n u n i w u n r n a i u ~ ~ r d ~ u l r r r d r n i s a l i r ~ u ~ ~ r n r d r u i r s i u d
7
o46nlsn l?r1pf i~uu ln~~ q j ~ n i u otdnistdu Levi-Strauss, Johnson &
Johnson, Ben & Jerry, Herman Miller Us:: The Body S~O~I~~LIIUIU&J n i w w - a u ' u a r ~ o r ~ u ~ u o ~ o t 6 n i s ~ u n i s r r ~ n ~ o o n ~ i u ~ ~ o s r a u ~ f l r ~ u o d i t ~ n r - a ~
8 .a' ~aunisnsr~id~tuonn'u~ia iam~A~nai~a"uknaou~o~tnu nturvrsirotn'nis ' 8
rvldirfi ipi~a~vlCn~tnaiudi<~dii n~iu!pird5uut4~nisrrJt~ulu~tutuiauu-ar d #d rfintu~&inniww~~bbaraob~utd~bsiiu"u aLi7~!6~1iu i ~ d - a z f l ~ ~ d \ 8 r ~ o i i h n i s
hrruo'lu~ivlil~iou5niad~~'bcbniw bd~~~lfs'bbfit$I abnfliflu~
n i s r r n o l d ~ ? ~ ~ ~ o l r ~ ~ ~ d ~ ~ ~ u ~ ? i ~ ? u ~ i i % a u d ~ i ~ n j ~ ~ (Social
Responsibility Debate) I
~ur?(?vn i iu iud i i i naiuiufinaoudoknu (social ~es~ons ib i l i t ies l~
naiuvluiudii uftonasuiit q dntn'nis~sfiaIpinsr~irdor~unis WudiIa IVY dsduar l dnilnt$nsot v~sodiud~~lfs'~~nu#PuuonrvlfioainG(n~vluiuIn'
dl pl
hvlun!?" vlsoonriuvldtfi~o unaiubknaoudoknuvluiu~tni~w"at6n~~T~fi-a
ru~~Wrduau'ot~ufi-anaaulnq oirriluldsotniabaorvlflottnubnudauaau r r f i i i
fi-anssuifuq ar!drio~fs'rfinwadi!arbrifionis~nu~rtn*aiu~
~udotnaiuTu~naoudo~tnuu" n~unu?An&rGud~r~ar"sotnizdot6nis
~ e a r ~ t ~ f l n i s d t r ~ u ~ a " ~ 3 n i a w i t ~ t n u q uein~uruaAnqn~vriTiniiat6nianaa
r l i o d i ~ : ~ eio~6vo&1~~uorrua~nh~nt~nw5ouniard4ourfluu
P u t c ~ 3 ~ ~ ~ ~ r i i ~ i i ' u ~ n ' f ~ ~ a i ~ ~ ? p 1 ~ m ~ a f ~ d a ~ ~ (Classical View of
Soclal Responsibility)
p l i u ~ u a ~ n ~ ~ ~ G u ~ u ~ n r r i i ~ o i i naiu iu~naaudn~nu~s~'bd~~id"uot
a t 6nismR-a 9 v l ~ i d v o t otcinismR-aii?io q nisffiit wafii~slfl~rrir4'"~ otfi-aniaa$uin
d ~ n r v i i d - a r n s r r i i I q @~u~YIIsR-~~IsW o ~ n t i i t " u n ~ ~ R o ~ u $ ~ L R S W ~ R ~ R W ~ &
Milton Friedman ad URRJ ~ ~ u ? f i ~ l k % ~ n ~? i l i8 .$~v l~ ~63~'fh.J b8uil
i ~ ~ a i u i u 8 n ~ o u d o b n ~ o ~ ~ n i ~ l ~ ~ 2 u q n d ~ r ~ i t o d i t ~ i u ~ ~ a nia1.a'
niwuinsnamisflifi-anaau~it q 'IfiRnrr~fiiIs~t~nrrriotn'n~aniul$n~rn'bcbdd
232 QM 304
un6 16
NIUITQ bbdd$~n"~lg~ dl9
m?ni ul6daulu~lnni w d d d a u v ~ i ~ b s o ~ n a i ~
? ~ ~ ~ ~ % Q ~ ~ Q N ? N R ~ I ~ I J ~ ~ ~ U , ~ " ~ ~ ~ O U " ~ ~ ~ I ~ " U Q ~ H J ~ ~ J ~ I S ~ I I Q ~ ? ~ ~ ~ O Z $ Q ~ ? E I f i f l % ~ ~
GIU~IPI UPIIJ'
quuo~niuuua~n~u~nQiiui i u n u ~ n d ~ i < ~ ~ o ~ ~ u ~ i i s n i ~ w f i ~ i r ~ : :
d inc i i~ 'nmin iou~nisodi~ i idsr~ntn iwi~a~os" i4 i~o~i ion is~~~uwaf i ih~~~a 91 q
Aanssudiiunqiiiu fimaouda knu~oi i i0u&sunauda~uivl i~~' f i i~~"~ooAanis aaGauas . .
0 u a ? l a q m ~ w d b f l u ? n " u f i a ~ ~ ? ~ f i r n ~ o ~ 4 o ~ ~ ~ ~ (Contemporary View
~iuquuo~ua.~ i~uafiaqnlndi!'~$uii o~n'nis~~alu~iuzd~~urniuidil w d- a naiu h&p~tiitn5w a ~ u ~ ~ ~ u a z 6 8 ~ ~ n u i w ~ u e~a~ou~unisda Dbn'Ro k r 6 u bar
ddV diudy~?~.~nirni~~~fiu~Sii~~bl7knw"Uu naiuhirnavi~naiu?~1fiasouda~9nu
" U Q J Q J ~ ~ I ~ ~ ~ ~ ~ L ~ ~ ~ ~ O ~ " U ~ % I K ~ ~ I ~ U I ~ ~ ~ ~ I ~ ~ ~ E ~ ~ S ~ ~ ~ C P nqrdiuurCiuuncdu~+im (Comparison of the Two Vlews)
, u u ~ i a ' l u $ n i r i i ? u i o 9 ~ n 1 3 ~ ~ ~ d 7 b ~ u i i ~ n i 3 d ~ 9 b ~ u ~ ~ 9 b ~ 1 a w ~ i i a u r i ? ~
uuaiinluqnlnriiu~~~n'nis1fiol~91itbzd~i]u~ui~n~~~~nu i i ~ u ~ i i $ - m a ~ Vdy- u u ~ l n s z d n a i u u n n d i ~ n " u d ~ 6 u ~ 6 ~ d i ~ ~ ~ r o u d f i " l b ~ " 1 1 ~ i i o ~ n f i i s ~ f i a n ~ s r u i
ld~ i~ur~uqt~n"unq iu?~f im~ou doG~nuuinGoeda~1aol ULI Y d a l u u i ~ n s r i $ ~ a a ~ u u a ~ ~ n u ~ a ~ ~ d ~ ~ ~ ~ ~ o u n " u ~ ~ o~nf i isgsi ianas~~i ld~i
a Q-m f i s n s s u d u ~ ~ i ~ o d i ~ i ~ ~ i ~ u ~ ~ a ~ d i ~ i d u ~ ~ u a ~ a $ ~ ~ o ~ ~ s z ~ C n d ~ n i a d ~ ~ ~ ~ ~ ~ i u
npnuiumiiaunit u ~ r ~ u n s ~ ~ ~ ~ n ~ . r u ~ m n * ~ i u d ~ ~ a d ~ n i ~ ~ ~ ~ ~ a f i i ~ ~ ~ n a z ~ ~ ~ u 8: ni.r~w'y~yuainn~~o9~bua6~ hn?unaiuuwndi~~ o~~o~biu~~aazu"ua~n'u
iienssutu lriodniol~~oGiali~<u~a~ngnui~ SY o fiannutu icd~ne~n"unrnlilli~s~ua~~~R"u
addoismidilniudo!d n o d ~ i ~ i m o u ~ % d ~ M ~ ~ % d ~ n ~ i ? ~ l ~ o d ~ ~ u n n ~ d ~ ~ < a
~iuot~i1lauourumdo~6nia~iioeiaaa'ufim"11~udo~~n~ I) uouLu6naiubfinroudnd6niaVWonaaddo#uTnn
i u r i i ~ 5 ~ u 5 n i s u o ~ ~ a n i a i i n ~ i u d~omn'u&oo~nuuuui~~~odlm
h~Tuniau5hn ?
^~unidou5nisiinnidr~uit~uuinriour6ut'In
- o ~a~aiu~uwmiuo~iian~adnaiu~m~bau~~ar~~~nia!dhnonn~~
~u"aTnfivPao!ai 41 ~w"uslm ?
o wcinciuuiuuo~iioni~!6d~u3d~gnnin*lun?1uqGaaau 'rGoslm ?
o ~anis!il~~uid~cneilunisd1ubistdiiiuni~iou5n1a!.a"
cqrourfiudlm ?
B ~ ~ r ? n a i o ~ ~ ~ ~ u ~ ~ ~ u ? ~ u & ~ u ( i i d ~ ~ ~ u ~ ~ n ~ o ~ i r ~ ~ u d w o
M%!d ?
2) ~ o u a m n ~ ~ u a ' ~ f i n a o ~ d o ~ ~ ~ u d o c d n i a ~ f i m ~ s i i d n w ~ n ~ i u
@ w~nciuyn~z~!6~udimou~rwud~0~aaa~~uin~our~ur~m ?
o dn1,',miw~~~~oulunia.iii~i~dd~om5~~9jer~lm a ~daznoun;ddirl1fiia4iddiu %I d ~ r r t f u n ? G $ i ? ~ ~ i unrdfju3do
8 !a wcin~1uwnnuod7trruonin.bm q u!Jdiudnd rwn r # ~ a i ~ RIRUI
uez2ir?~!o"l+l?
wfi;nuynnu!6Tund r~'Tulj i l j loni~ lun~a~nouau rrntlnw
doL~aa~uoLil~LwxlonlnM!o!J ?
o~6n1spiia!6~huiijdau%a uwrin~ iu~uniauf lu~~~16 iu ( ~ ~ n i w n i u ~ u n i ~ ~ ~ - k ~ n t n 7 a d ~ u ~ i a i ~ ~ " a o ! d L # U J ~ I ?
I \
,
234 GM 304 I
I
; 3) u ~ u ~ u m ~ a i ~ ~ u f i ~ a e j d n ' ~ ~ m u d ~ ~ ~ n ~ ~ ~ ~ ~ ~ ~ i ) ~ a ~ ~ w ~ ~ a [ i ~ u
@ lunacuaunqau5m%u6i~%uJ^an1a osAnia16da ua'nwian~w w
~~aa~oulmulaJa&.maw~ca~ nidbtit11d 'MTIQI~IFI ~I~I! ILL~LMI~ d d 6u~uoditnuvlnd l a ?
@ u~an"mdFbb~nl~~~adiu~dfton1a~n1~~1xl1 Recycle M$Q!~ ?
@ ~ ~ w i a ~ d ~ ~ l ~ i ~ m n a ~ ~ ~ u n ~ ~ ~ ~ ~ d n ~ a ~ a b n " u w " a ~ f i ~ ~ ~ u ~ ~ ~ ~ i j ~ azuur~o~i~ciril~~uma70do~uvuanr~n1w , . L ~ R ~ Q ~ ' v I " ~ Q ! ~ ?
w n 4) u a u n a ~ a i u a u u a s a u d ~ ~ ~ e r u ~ ~ ~ A n ~ a ~ f i ' i l m a a ~ d o ~ u v u ~ ~ n t G ~ m ~
@ ~n iar id~~J^auf tonasudoo~~wdid 7 niu'luquvuu~nhu
bflerdla ?
~ n l ~ ~ ~ ~ l ~ b ~ Q d ~ ~ b M ~ Q b b ~ ~ d d b ~ f B J ~ I ~ ~ ~ W I NiniamqV
I~dinuuassuuo~;udir'tb'~~"a~!i ?
@ ~ ~ ~ L R ~ ~ ~ I ~ ~ ~ ~ ~ ~ ~ ~ ~ Z M ~ J ~ Q R ~ ~ U B ~ ~ ~ ~ " U Q ~ " ~ B J % U M " ~ Q ! ~ 9
@ ~ i u r ~ d u s u o ~ n i s d ~ r ~ ~ ' n ~ a w ~ ~ ~ E o d.rtmnqsAo darmnQu61
' V I ~ o ~ ~ n 1 ~ d n i a L ~ ~ 1 ~ 0 d ~ a 1 m a m t ~ " a ~ ~ ~ ? d w' E z d W
pindiniunnii?uiun?nd~~suuuu~maa~~~do~ 2 dsniadi?uniri?a
Jw-n~usn n ~ i u a ' u i j ~ i o ~ ~ o ~ d n ~ ~ b ~ u ; ' a ~ d ~ a i u a ~ n a ' l o !i1$6odnia n OQ dguslaiungnuiuva~lj~ub~od
el d n - A Jsenmnno~ u i a q i u n o ~ n i ~ d ~ u m ~ w o ~ ~ a m ~ n ~ ~ u a ' u E a v ~ ' ~ d ~ G ~ m ~ ~ ~ ~ 01 - f i o ~ a m i ~ a u n i a ~ u u r ~ i u u n u n o n ~ a ~ u ~ 6a$?uqnmnnsaur8ua<u
d a m m un o~6dsznounuenErradan~srlau m n ~ s n ~ ~ q s i i a (Influences on /
Business Practices)
8 d
miud!n'niiau~uhii n ~ h i s ~ a f t o u u u w & d i u ~ ' i i l u ~ n u ~ u u ~ ~ n ~ n d o ~ ~ m u
Q e11dlafi m i u d a t u u ~ i m u ~ w d i u i ~ n a r r h n i m s ~ a ~ o u a ~ r d ? ~ q a
(Checks and Balances) ~ ~ p d ~ ~ ~ ~ ~ ~ ~ l n i s ~ ~ f i o r ( I . a ' w ~ ~ d l u ~ ~ ~ d ~ u ~ l d n " ~ ~ 1I.b
I) wkdiuqoni~npauiu (Legal influences)
2) w 9 d i u ~ o n ~ ~ n i a i j a ~ (Political influences)
3) w Rjdiuioni~nisrcli~~ir (Competitive Influences)
4) w & d (Ethical Influences)
u nkdiu ioni~np~uiu (Legal influences)
w&diu~rm~ngnuiud~znauS;?u e npnuiuum?'
a: q- O ~ G U U ~ Q J ~ R ~ M ~ ~ U W W ~
d J ~ s s ' 9-
nld U la. i et~rl.rmeunuonaru~~~n~srl~~1mn~cifw~tas5~ 9
(Influences on Business Practices)
unnd i s n~filS~mtkmqnzf: ~lnw&nuusm3oazru
o miu i rua~ isc iv l in~~#f i~~~~un ias~"~$ iu l%n~~u iu a91 q
' Z . rn~Gyq$iuo~n'oaGuuuj
~uri?uuo~n~nuquC(l%~~u~~fi~nssuni~~fiou"u nriau~iuua~igri' WnY Gqrynuuuipi?u~nqw~n~i~d~nisaunir uq~nGuGqyauuuirwaizbv'~fiueiau
8 w m ln~r~u i in ic7qs~o l i i~z l~sdon~ iu~~naaudnast~a t r ldaanda~~nu Rjwusl~o~
1i '~q$ngnuqur6ol$a~u~af~adi~nh 9 rdu da~naiud~aa6uoinisl% ,
bam'YaBMb naiud~aa6uoinn7alBu6i~"aa~^anis r~~znaiudaaasl'uluan7u I
daznaun~a LU~GIA
1 ~ 0 8 ~ 1 ~ui~~a~n~~~d~~~mn~i 'bbwadu~uinr8u~f i i l lnhdnaunauqu
aUR u I R ~ I ~ ~ M S A ~ ~ ~ ~ ~ I U ~ Q ~ D ~ ~ ~ ~ ' T ~ T ~ ~ ~ ~ U H ~ ~ ~ ~ ~ ~ ~ H d ~ ~ l d ~ ~ 3 J l ~ f l
9.R. 1980 i $ u i ~ ~ u n ~ i u d s z r n ~ ~ ~ ~ 0 7 4 ~ i u ~ n ] d ~ u u n u i ~ ~ i n ~ ~ u u i ~Uu$dnaulK
n a i u h u~nijp aCunuuu~dfli~uu~f%76iudid 9 q lunisAi~iwnisni~qaiiobbri 8 J'e d lislin~anau n d u n b w a ~ ~ a d n ' n l s ~ ~ o t ~ b b a m d u ~ u i w ~ u n l ~ r n s q i i ~ u a d a l ~
O ~ I J L B U ~
O w~ddiuisnidn7~sios (Political Influences)
O w Q d q ~ ~ o n i ~ n 7 ~ u d ~ h (competitive influences)
0 w a " 9 1 1 1 (Ethical Influences)
B d ~ & d i ~ i r d d w n n s z ' ~ ~ u d o n i s i i ~ ~ u n i s ' ~ i ~ ~ ~ E ~ f l n d ~ ~ n i ~ ~ ' t b t n ~ ~ n d i ~ ~ t ddYc d lunu~dunotnis~niR"u~o~3to^au^~ssuu~m~lrnrugioi1~ 7 dotfinispEofiinua6u
~dalhaunu 9 . fionssuua~nu~ot'l~o~ni~~un~oudn75or~fl dat6nisssfionniu L u & ncit~lnunzdgumniunKnoiusrsuoliit~nftnfn uit~~r3tiituuinamj?utiu
~ ~ ~ & u i t d o ~ u n n i s i o ~ d u u ~ ? o n i s ~ ~ ~ ~ n u ' u o t w ~ n t i u ~ ~ ~ z a " u ~ i ~ ~ u u o t ~ n $ ~ " i d dd , n a i u w u i u i u n ~ z d s z ~ ~ u ~ n ~ ~ ~ 6 n ~ ~ ~ ~ i ~ o ~ u m ' i ~ n u m a n i s d i r ~ u n i s
niapfio~ut0u60t~u30uuin onzuinds~niu'o~~dn~oiiinumuims~iu~do~6
bilurruanitlunis dijdiauniiln' i~ni.sinisfiiundtBo Gene ~aczniak!nksd 9
uin~~iunisd~u3n1taiumau!a' 5 dsznis&oio!d
1) n s z ~ i d o $ u a d i o ~ r n i i n n i ~ a u i n ~ ~ $ I
, 2) n s r ~ i n i s d ~ o ~ j i ~ ~ n d a z ~ ~ " d 6 ~ t ~ n ~ ~ o n o a ~ ~ u i n ~ u ~ t n u 91
3) L L R F I ~ Q D ~ ~ J W ~ R ~ ~ ~ U ~ ~ ~ " ~ ~ U ~ ~ ~ ? ~ ~ ~ I ~ I O I ~ ~ I U ~ ~ 7 ~LIIUILRU
4) u ~ n d w ~ 8 n s s u ~ t ~ w a s i u 3 ~ l s ~ ~ ~ o d ~ i ~ ~ w " u 7
5) ~nnisnsz~im~im~~eliut'~~~~adt~~uiz~~~umms~"~~~I~
~ ~ u a n u i i o i i t 0 u u n u i n ~ ~ i n i y r i a u ~ ~ ~ ~ o ~ n i ~ u ~ ~ i s d ~ ~ ~ 5 n i s ~ z s k o ~
urndopn iiu'n5"11ilnisui~~i'tb~6o%it1uow~~ 3 dmisb(~zt0usi?rli~unnis
iY~1~u1-a L % ~ ~ J % I I T S S ~ . J ~ K L ~ ~ ~ U " ~ ~ ~ ~ l u o ~ n ' n i ~ i o " *: 4 %V
0 J?uassuri?uynna (Personal Ethics)
0 i~uassuo~dnis (~r~anirat loni l culture)
~uuo~~~~Fisuanuuo~~u311is~&i6ao~d~n"u 0, A
Achie Carroll ~6~irnuo~n0nuvi~naius~wnaoado~~nuuo~atn'nispAa
t d o t 0 u n i ~ i n a i u ~ u ' i k t d u ~ ~ u ~ u d o ~ n a i u ? u ~ n " 1 1 o 9 ~ w i ~ 6 i ~ ~ a I d niutnsqiio
I . 9 . 6
a Beliefs and Values a Moral Development a Ethical Framework
Organizational Culture
Rituals. Ceremonies Stories. Heroes
a Language, Slogans
a Founder, History
1
Organizational Systems
I
Structure Policies. Rules
a Code of Ethics Reward System Selection, Training - L e*. . .,
Organizational Systems I I
I - JUUCLULr I Reward System Selection, Training - L e*. . .,
Philanthropic Responsibilities
Be a good corporate citizen. Contribute resources
" to the community; improve quality of life.
Ethical Responsibilities
I
Be ethical. Obligation to do what is right, just,
and fdr. Avoid harm.
' Legal Reqbnsibilities
Obey the law. Law is society's codification of right and wrong.
Play by the rules of the game.
Economic Responsibilities
Be profitable. The foundation upon which all others rest.
#
nId 1e.s ~ n i i r i ~ H ~ s a ~ u i i r i i ~ t l ~ u ~ a # ~ s u ~ o ~ a u s n ~ s ~ ~ ~ ~ U
(Pyramid of carpoiate Social Responsibility)