Welcome.@propelicsIntroduction to iPad Use in the Enterprise
Q:How do Businesses realize the potential value of the iPad?
@propelics #iPadEnt
55 million iPads sold to date.
67% of all iPads are being brought to work.
Source: Apple & IDG Research 2011@propelics #iPadEnt
Everyone wants iPads, but most companies aren’t sure what to do with them.
Maturity timeframe
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Email, Calendar, ContactCIO Concerns
Value gap
Anticipated ValueNovelty and Hype
Real Value Delivered
Customer EngagementRevenue GenerationShorten Sales CyclesCross/Up SellMobile as “add on” to Strategy
Device excitement
Innovation excitement
Value excitement
Customer Interaction InnovationNew Business ModelsChanging Work PatternsMobile is Central to Strategy
@propelics #iPadEnt
Disruptive Change
Impact on the Enterprise?
5 Emerging Challenges:
1. Consumerization + BYOD2. Managing Demand3. Finding the Value4. Simplifying the Enterprise5. Securing the “Mobile
Enterprise”@propelics #iPadEnt
1. Consumerization + BYOD
Support my iPad
Build a Strategy Beyond Blackberry
Employee Demand for Apps
97%of organiza*ons indicated that either some or all of their employees had
employee-‐liable devices
Source: AppCentral Survey 2011@propelics #iPadEnt
Business Intelligence
CRM
ERPTraining
Document viewer Videos
Executive Team
Signature captureBoard of Directors
Mapping/Navigation
email/calendar
Ports of custom apps
Field Service
Quote/OrderingPersonal Productivity
Sales
Virtualization
2. Managing Demand
Finance
SharePoint
3. Finding the Value
AppStore™Apps
EnterpriseSingle
Purpose ?@propelics #iPadEnt
4. Simplifying the Enterprise
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Complex Enterprise and the Simple Elegance of the iPad
@propelics #iPadEnt
5. Securing the Mobile Enterprise
Devices Data
Network Applications
Mobile Enterprise Asset Management
User Policies
Business Rules
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Compliance Audit
Active Monitoring
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@propelics #iPadEnt
5 Tips for Your Strategy
1. Think Beyond Customer Apps2. User Experience is Everything3. Think Scenarios, Not Point Apps4. An App is Not a Strategy5. Begin Your MDM Roadmap
@propelics #iPadEnt
1. Think Beyond Customer Apps
@propelics #iPadEnt
Customer Employee1 on 1
Partner Reseller
2. User Experience is Everything
Augment the Environment
Foster Interactions
UX ≠ UI
Build Apps that Create a Call-to-Action
@propelics #iPadEnt
3. Think Scenarios, Not Point Apps
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Canvas&App&
Context&Based&Scenarios&
Tell the story, answer questions, build a relationship, close the transaction
Enterprise SystemsDocuments and Presentations
Video
FormsSignature
Account Opening
4. An App is Not a Strategy
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Scenario Identification
App Prioritization
Roadmap of Value
Avoid the “One and Done”
@propelics #iPadEnt
5. Begin Your MDM Roadmap
Policies
Metrics
Governance
Technology@propelics #iPadEnt
A:Challenge Traditional Customer InteractionsFocus on Scenarios, Not ApplicationsDefine the Business BenefitGet Started Now
iPad App Strategy Kickstart
iPad App Rapid Prototyping
MDM Strategy Kickstart
@propelics #iPadEnt
What Apps do we build and why?
What order?
iPad App Strategy Kickstart• 1 Week Process• Business & Technology Focused• Innovation Strategy, Ideation, Concept
Generation, Convergence, Roadmap• Deliverables:
• Business Drivers and Value Metrics• Prioritized iPad App Portfolio• Storyboards for Candidate Scenarios• Final Presentation:
• Key Findings• Prioritized iPad App Scenarios• Short Term & Long Term Recommendations• Detailed Plan for Next Steps
How can we quickly
prototype our App idea?
iPad App Rapid Prototyping• 1 Week Process• Rapid Prototype of App Idea• Innovation Drivers, App Concept, Mockups
and Storyboard, Business Case, Technology Constraints, App Build Planning
• Deliverables:• Business Context Document; Drivers and Business Model• Scenario Document - Interaction Diagrams• Mockups and App Prototype (iPad Storyboard)• High Level Business Case• High Level Technical Architecture• Cost Estimate and Timeline• Executive Readout Presentation
How can we quickly
manage and govern diverse
mobile devices?
MDM Readiness Workshop• 1 Week Process• Enterprise MDM Readiness Workshop• Identify Current Needs, Examine
Existing Policies, Rank Maturity vs. Reference Model, Readiness Roadmap
• Deliverables:• Business Context Documentation• Maturity and Capability Ranking• Gap Analysis and Recommendations• Policies Document• PUGH Matrix• Short list of MDM Vendors for Package Evaluation
Learn Morewww.propelics.com
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