Download - Introduction to Visual Merchandising
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Carrots,
Apples & Kiwi,
Oh my!Nancy Lane
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Introduction to Visual
Merchandising
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Carrots,Apples & Kiwi Oh my!
• Childhood Obesity
• Physical Activity
• Portion Size
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Carrots,Apples & Kiwi Oh my!
• Merchandising
• Education on Nutrition
• Sharing Ideas
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Carrots,Apples & Kiwi Oh my!
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Many Choices
• Serve many fresh
vegetables in salads, on
salad bars and in
composed salads.
(Broccoli, cauliflower,
cabbage, cherry tomatoes,
mixed greens).
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Selection
• Serve at least four or five
fruits a day. Orange
wedges are
a favorite.
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Rewards
• Encourage sampling
with rewards. Stickers,
stars, etc.
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Home activities
• Send home newsletters
(Nibbles for Health),
Promote healthier snack
choices at home.
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What is Visual Merchandising?
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What is Visual Merchandising?
Most important component:
CUSTOMER
• Attract attention, connect, engage, encourage,
involve
• Create customer comfort or give them a new
experience
• Change a passive looker
• into an active buyer
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What is Visual Merchandising?
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Why is Visual Merchandising Important?
• Projects your image
• Provides information
• Generates impulse sales
• Encourages repeat business
• Attracts new customers
Increases revenues!
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Why is Visual Merchandising Important?
• Before
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Why is Visual Merchandising Important?
• After
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Elements ofVisual Merchandising
Color
Texture
Landscaping
Décor
Communication
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Color
The “Look” of
Visual Merchandising
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Color• Sets the mood
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Color
• Generates reaction
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Color
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Color
• Food itself provides
color
• Little touches do a
lot
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Texture
The “Touch and Feel” of
Visual Merchandising
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Texture
Social & Psychological Reactions to Texture
• Metals
– Sleek,
durable,
permanent
& clean
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Texture
Social & Psychological Reactions to Texture
• Paper
– Fresh, Disposable
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Texture
Social & Psychological Reactions to Texture
• Wood
–Earthy,
natural &
wholesome
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Texture
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Landscaping
The “Ups & Downs” of
Visual Merchandising
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Landscaping
• Keeps eye moving through display
• Makes it easier for customer to quickly scan food
selections
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Landscaping
• Enhances self service
• “High rise effect” provides optimal food
presentation
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Landscaping?
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Landscaping
• Adding Landscaping to
countertops
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Landscaping
• Adding Landscaping in
cases
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Décor
The “Finishing Touches” of
Visual Merchandising
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Décor
• The enrichment of displays by the addition of
elements that contribute splendor and/or style
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Décor
Vehicles:
• Props
• Textiles
• Furniture
• Food Vessels
• Food
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Décor
• Provides
attention grabber
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Décor
• Change the look for different dayparts
• Simplest way to attract customer’s attention
• Encourages repeat purchasing
• Enhances, doesn’t detract from, food
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Décor
• Allows you to give
same area different
looks
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Décor
• A little goes a long way
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Décor
• A lot makes an impressive statement
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Décor
Where to add décor?
• On top of salad bars
• On walls and decorative shelves
• Hanging from ceiling
• Accenting serving lines
• Brightening soffits and overhangs
• Enhancing cooler and freezer tops
• Decorating case and countertops
• Anywhere you want to add ambiance or focus attention
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Décor
Create focal points
• Gather décor together to make a statement; don’t
scatter haphazardly about
• Easier to set and maintain
• Does not impede service
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Décor
• Is this your food line?
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Décor
• After adding décor
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Communication
The “Storyteller” of
Visual Merchandising
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Communication
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Communication
Signage!
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Communication
Entrance Signs:
• Form a first impression
• Can be changed daily, weekly,
bi-weekly, monthly
• Highlight & announce new items
• This would be a great spot to provide information on
nutritional programs.
• Prepare the customer.
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Communication
• Effective
entrance
signage?
• I think NOT!
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Communication
• Effective
entrance
signage?
• I think NOT!
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Communication
• Effective
entrance signage
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Effective Entrance Signage
• For the wall
• Or floor
Communication
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Communication
Station ID’s
• Point or guide
customers.
• Large and
attract attention
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Communication
Counter Signs
• Display specials, new offerings, programs and nutritional
information
• Available in many different styles from metal to plastic, from
insert to write-on
• As with any write-on signs, put the marker in the hands of
someone with a creative flair and good penmanship. These
signs are great but mean little to the customer if they are
illegible.
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Communication
Labels and Tags:
• Available in laser, preprinted
and write-on options.
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Communication
Cling-It
• Allows you to place tags in the correct place-
normally beside, behind or in front of the product!
• Freestanding, Clip-on
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Communication
• For a more
mature
audience…
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Communication
Trend: Chalkboards
• Update: You can now use
water-based markers.
Remove with a board
cleaner
• Reminder: When using chalk, prime the surface
first.
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Communication
Trend: Laser Labels:
• Quick & Easy
• Flexibility-Save
and retrieve
later
• Uniform Look
• Available in
clear, plain and
preprinted
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Communication
Trend: Laser Labels:
• Quick & Easy
• Flexibility-Save
and retrieve
later
• Uniform Look
• Available in
clear, plain and
preprinted
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Communication
Trend: Repositionable Adhesive
• Products with repositionable
adhesive allow you
to sign difficult items
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Communication
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Communication
• Not a good use of Signage
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Communication
• Good use of tags
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Carrots,
Apples & Kiwi,
Oh my!