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Social Media & Job SearchUsing Web-Based Technologies for Vocational Development
Presented by Michele MartinJune 24, 2011
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@michelemmartin
I’m Michele
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To join, send email to [email protected]
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Objectives
• Discuss some statisticsDiscuss some statistics
• Review some basic social media toolsReview some basic social media tools
• Discuss how they can be used to Discuss how they can be used to support customer servicesupport customer service
• Discuss how they can be used to Discuss how they can be used to support job searchsupport job search
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Employers
80% of employers use LinkedIn as primary tool to find employees
45% of employers use social networks to pre-screen candidates
86% of employers said positive online identity would positively impact hiring decision.
70% of employers have rejected a candidate due to “digital dirt”
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58% have successfully hired candidates through social networking sites.
36% say they plan to spend LESS on job boards.
38% say the plan to spend LESS on external recruiters.
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Employers find. . . • 41% --candidate posted info about
drugs/alcohol use.
• 40%--candidate posted inappropriate photos
• 29%--candidate had poor communication
• 28%--candidate bad-mouthed previous employer
• 27%--candidate lied about qualifications
• 21%--candidate linked to criminal behavior
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Individuals with disabilties. . .
• 30% go online, compared to 66% of general population
• Somewhat related to socio-economic class and type of disability
• More likely to search for health information, government programs and play games
• Less likely to use Internet for job search
• Barriers are technical and educational—lack of knowledge
Source: The Disability Divide in Internet Access and Use, 2006
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What Are the Tools?
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Web 1.0
•One way communication
• Static home pages
•Organizational control
•Minimal multimedia
• Site as destination
• “Push”
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Web 2.0
•Conversation
•Dynamic content
•User contributions
•Multimedia-rich
•Outposts on the web
• “Pull”
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Key Features•Require minimal technical skills—no programming
•Facilitate connections, sharing, collaboration—2-way communication!
• Privacy and control settings
•Different platforms support different online goals/tasks
• Support/facilitate multimedia sharing
•Varying levels of accessibility
•FREE or very low-cost
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Social Networks
• Platform for connecting to people who share interests, etc.
•Users can create profiles, communicate with other members, share links, info & media
•Users can create “sub-groups”
•Each network has a unique “personality” and features
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Blogs•Easy publishing
platform
• “Posts”—more timely information
• “Link Love”
•Commenting to create community
•Easily incorporate/share media
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Twitter• 140 character “tweets”
• “Followers” & “Following”
•Great for sharing links/tips and making connections
•#Hashtags for events, topics
•Can access via web, mobile, IM.
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Multimedia Sharing• Platform for
sharing/finding multimedia
•Can create community around media
•Can access via web, on smart phones.
•Embed/linking/download features
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Wikis•Easy-to-use publishing platform
•More flexible than a blog
•Good for collaborative projects
•Can embed media, documents
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Screencasts
•Record computer screen with narration
•Embed in blogs, wikis
•Good for tutorials, demos
• Integrate with other tools, such as Google documents for quizzes.
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Video Calling
•Video calls from computer to computer
•Use for practice interviews, case management appointments.
•Employers increasingly using for screening interviews.
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Webinar Software•Run “online” meetings
• Share documents, screens
•Run polls
• Teach workshops
•Can host up to 200 people for free.
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Google Documents•Online document creation &
sharing
•Can easily create forms, gather data—can even use to create quizzes!
•Upload/download—compatible with Word, Excel, PPT
•Can create PDF files
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Google Alerts
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Google Calendar•Online calendar
•Can create and share multiple calendars
• Send reminders to email, cell phone
•Get agenda emailed to you each morning
• Schedule office hours
•Embed calendars in blogs & wikis
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Google Groups
•Create your own email list
•All emails saved and accessible on the web
•Can make public or private
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For Customer Service
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Use a wiki for online handouts, policies & proceduresAnd to share frequently used documents/forms
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Use a blog to share longer “How to” articles,Replace a newsletter
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Use Twitter to share links, give tips/advice, Provide info on upcoming events or job leads
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@discoverability
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Use Facebook Fan Page to share links & events,run polls, get feedback.
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Use screencasting to show customers how to do something
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For Job Search
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Track job leads, companies, etc.
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Keywords• Names of companies
• Names of key people in organization
• Industries
• Key skills/certifications
• Industry trends
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FORMS
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Job Search Calendar
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Portfolio
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• Professional social network
• Way to research businesses and individuals
• Professional “branding” opportunity
Basics
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Newsfeed and Updates
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Company Search
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Company Profiles
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Questions & Answers
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LinkedIn Groups
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LinkedIn Companion
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LinkedIn Email Signature
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http://www.twitjobsearch.com/
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Ways to Use Twitter• Share professional resources with followers
• Provide tips, advice, etc.
• Connect people
• RT and DM people
• Participate in #chats