Transcript
an understanding of marketing starts with the
marketing concept
The premise is that:organisations that best satisfy the needs of their customers are best placed to satisfy their own needs
the marketing concept
bestsatisfy
bestsatisfy the marketing concept
The premise is that:organisations that best satisfy the needs of their customers are best placed to satisfy their own needs
bestsatisfy
bestsatisfy the marketing concept
1
bestsatisfy
bestsatisfy the marketing concept
1
2
The importance of marketing
Give a hungry person a fish and you feed him for a day. Show them how to fish and you might feed them for life. Teach them how to market fish & they can build an empire.