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INTRODUCTION TO FLORAL DESIGN
Jaime Gosnell and Dr. Frank FlandersRevised by Robbie Buchanan May 2007
Georgia Agricultural Education Curriculum Office, to accompany lesson 01.466-0.1
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WHAT IS A FLORIST?
• A florist is a person or a business dealing with arranging and merchandising flowers and floral products.
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FOR WHAT OCCASIONS DO PEOPLE PURCHASE
FLOWERS?
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BIRTHDAYS
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WEDDINGS
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GET WELL, HOSPITAL, ETC…
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MOTHER’S DAY
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VALENTINE’S DAY
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PROMS
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FUNERALS
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BANQUETS
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JUST BECAUSE…
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WHAT PRODUCTS AND SERVICES ARE OFFERED BY
FLORISTS?
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CENTERPIECES
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GIFTS
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POTTED PLANTS
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FUNERAL PIECES:WREATHS, SPRAYS, OTHER
ITEMS
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NOVELTY ARRANGEMENTS
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HOLIDAY WREATHS AND SWAGS
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VASE ARRANGEMENTS
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HAND-HELD FLOWERS ANDARM BOUQUETS
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BALOONS, SILK PLANTS, FLOWERS, ETC…
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Types of shops include:
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WHOLESALE FLORIST• Link between the grower and the retail
florist
• The wholesaler purchases flowers and supplies from growers and suppliers around the world and sells to local retail shops.
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WHOLESALE FLORIST
•Wholesalers also supply plants, giftware, containers etc.
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RETAIL FLORIST
• Most retail shops are full service
• A full service shop offers regular and special delivery, set-ups for special events, charge accounts and wire service.
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RETAIL FLORIST• A retail florist purchases
materials from wholesale growers, suppliers, and florists and sell directly to customers
• Products and services sold include fresh flowers, blooming plants, balloons, novelty giftware, and silk and dried arrangements.
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SPECIALTY RETAIL SHOP – • Targets a specific need in the market by
specializing in one segment of the industry
• These types of shops would specialize in things such as weddings or potted plants.
• Many times they are located adjacent to a business that provides similar services.
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CASH AND CARRY SHOPS
• Offer a wide variety of flowers by the stem or bunch.
• Generally do not offer design services.
• Are often located in high traffic areas such as inside a mall or on the street.
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Studio Operation
• Concentrates on specialty areas such as party work and weddings
• May operate out of a warehouse or home without a storefront.
• Most sales are made by appointment or at the customer’s home or business.
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MASS-MARKET FLORIST
• Located in and associated with other businesses such as groceries and chain stores
• Offer fresh arrangements, potted plants, balloons, flowers and stem, and novelty pieces
• Usually do not offer delivery or custom design• These florists usually depend on unplanned
purchases