Introducing FastKeySelling a Property Successfully in the New Decade: Is Big Data & PropTechthe Ultimate Solution?
Jason Gregory – Managing Director, PropertyGuru FastKey
Expectations have changed in 13 years…
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Company Confidential.
Slow RESPONSE TIME with high risk of enquiry leakage leading to a loss of opportunity and revenue
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Company Confidential.8
High volume & manual data entry leading to longer processing times and poor consumer experience
Company Confidential.
Company Confidential.
Largest Proptech Company in SEA
PropertyGuru Group Portal Asia Real Estate Summit Asia Property Awards
2.4 MillionProperty Listings
23 MillionProperty Seekers Monthly
800,000Sales Enquiries Monthly
45,000Agent Customers Monthly
5Leading Marketplaces
SINGAPORE
INDONESIA
MALAYSIA
THAILAND
VIETNAMCAMBODIA
PHILIPPINES
MYANMAR
HONGKONGMACAU
SRI LANKA
CHINA
MONGOLIA
JAPAN
Singapore
Malaysia
Thailand
Indonesia
Vietnam
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Our Trusted Partners
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Thailand
Malaysia
Singapore
Indonesia
Vietnam
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To help people make confident property decisions
through relevant content, actionable insights and world-class service.
• Branded Application (White Label) to strengthen your brand
• Interactive online experiencesincluding virtual tours & high impactvisuals with Storyteller
• Live inventory availability, pricing & booking delivers a great Consumer Experience
• Gamified Lead Managementdriving greater sales & marketing efficiency
•Sales and Engagement leaderboards to encourage prompt customer service
• End to end channel and process management from leadaggregation, through to sales
• Expose your project tomore Agents with buyersthrough Agent Marketplace
• Over 15,000 agentsin Singapore
• Soon to launch to 50,000 Agents in all PropertyGuru core markets
• V isualize key metricson interactive dashboards
• In app notifications tonurture leads effectively
• Customized Excel report scheduling in your inbox
• API Integrations availablewith your partners
Best in class Branded Consumer Experience
Underpinned by PropertyGuru Data Privacy, Security, Customer Service & Full Support
Close more deals, Faster; with Gamified Lead Management
Extended Reach with Agent Marketplace
Real-time Data Driven Decision Making
• Digital Launch on PG Websites
FastKey Enhanced Value Proposition
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Project discovery,Online registration
of Interest & booking anytime
anywhere
Professional representation to meet consumer’s
demand with customised sales
pitch
Best in Class Consumer Experience
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Configure Online Lead
Gen Campaigns
Lead and ROI measures
Automatic lead routing to next
available ‘checked in’ salesperson
Task based ‘next best
action’ Lead Management
Financing Module with affordability check and loan
tracking
Lawyers Module for SPA Signing
Automated Real time Reports& salesleader
boards
Full product refresh and re-platform 01 02 03 04 05 06 07
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• In app notifications ensuring leads are responded to and engaged effectively
• Sales leaderboards on Response time and sales performance increasing salesperson effectiveness
• Task based reporting & notifications highlighting overdue tasks and leads withouttasks
• Live Dashboards and reporting enables quick decision making at both group and individual saleslevel
• Detailed reporting at unit level with real time data and insights to enable quick decisionmaking
• Gain deeper understanding of the drivers andmetrics across your entire projectportfolio
Actionable Real Time Data with Automated Reports
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Extend your project’s outreach to more than 30,000 agents from Real Estate agencies across 4 regions with FastKey Projects.
• Singapore: >14K agents• Malaysia: >9K agents • Indonesia: >8K agents• Thailand: >2K agents
Go Beyond your appointed agencies.
Thailand
Vietnam Coming Soon*
Malaysia
Singapore
Indonesia
Unprecedented & unparalleled agent reach across SEA!
• Projects exposed to over 30,000agents across SEA Agent Marketplace in Singapore, Malaysia, Thailand, Indonesia.
• Readily available information for Agent’s co-broking opportunities for yourproject
Close More Sales, Faster; with Agent Marketplace exposure
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Data, Insights, Privacy & Support
• A PropertyGuruCompany• First to market in2012• Over 500 projects across100
developers• > SGD$5Bil in bookings
through FastKey acrossSE Asia• Over 99.99%uptime• Strict SLA’s
• Seamless integrationwith other systems
• GPDR compliance toensure data privacy andsecurity
• No PII stored ondevices• Data encrypted atrest and in
transit
• Simplifies IT withmodular APIs
• Customizable useraccess Controls
• AWS Cloudinfrastructure forstability
• In-product guidedtours• In-productnotifications and
messaging• In-app chatsupport• Self Help withFAQs• Automated answers for
common queries
• DedicatedEngagement Manager
• 5 days turnaroundtime for new project setup
• Quarterly Businessreviews• Regular teamtrainings• Scheduled reports set up&
management
Trusted byproperty developers
Data security & Integration
Reliable & Scalable UserOn-Boarding &Engagement
Full Customer Support
• Digitize your showroom and accelerate sales with Interactive VirtualTours, Smart Floorplans, RichMedia and Digital Projection of unitavailability.
• FastKey StoryTeller brings your whole project to live, and takes the sales gallery to your buyers
• Eliminates manual distribution andlead leakage with Smart routing and Smart lead assignment
• End-to-end data capture from leads tosales conversion all on oneplatform
• Facilitate bookings in real timeover multiple teams in multiple locations
• Manage price and inventory in real time• Live updates on salesprogress
• Gain real-time visibility of buyer demand with eBalloting for better inventory management
• Facilitates payment for booking or sale anytime,anywhere• Online payment system allows buyers to reserve a unit on the spot• Customized sales documentgeneration
• Accelerate sales with PropertyGuru Agents viewing your projects and schemes across South East Asia
• Capture and compile buyer details digitally at every stageof thesales process, from pre-launch tosale.
• Reduce processing time and send documents digitally to 3rdparties
• Full support from Content, inventory management &team training, to launch daysupport
• Connect to Agent Marketplaces with customized Saleskit access of information tounlock potential salesregionally
• Lawyer access for SPAsigning
• Multiple layers of booking statuswith customized access &visibility
• Home loan pre-approval checks• Lawyers access to endorse and stamp
paperwork
Pre-Launch
SalesKit & Storyteller
Lead Management
Registration of Interest & Balloting
Unit Booking
Agent Marketplace
Forms Dedicated Customer Engagement Team
Launch Sales Conversion Extended Sales Support
How FastKey supports the end to end journey from discovery to sale
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Create multiple internal 360
experiences to represent all unit
configurations
Virtual CityScape, Project and Interiors
Teck Fatt, Regional Business Analyst & Head of Content
View unit availability overlaid on the 3rd
model in Sales Galleries, Property
Shows, inside FastKey and Online
Customers can experience the
location insights from anywhere
in the world
Bringing the Sales Gallery to the Buyers…
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