Download - Introducing Digital Media at UNICEF Ethiopia
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Introducing Digital Media
@ UNICEF EthiopiaMay 2014
Zerihun SewunetUNICEF Ethiopia
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Social Media?
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Why Social Media?
Joining in conversation with target groups
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ETHIOPIA: context and opportunities
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Learn what our supporters are saying and sharing about you
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Ask and answer questions
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Drive traffic
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Enable Easy Sharing
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Enable grassroots movements in real-time and rapidly respond to emergencies.
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Build new contacts
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Who is on social media?
Governm
ent Donors
Donors agencies
Media
UN
Agencies +
multilateral
orgns
Private P
artners
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%
80.00%
90.00%
100.00%
Website
Youtube
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How we do it
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www.unicef.org/ethiopia
unicefethiopia.wordpress.com
twitter.com/UNICEFEthiopia
www.facebook.com/UNICEFETH
www.linkedin.com/company/unicef-ethiopia
www.flickr.com/unicefethiopia/
www.youtube.com/UNICEFEthiopia
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Finding and managing information online
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List your best three sources of information
How do you manage your information?
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• From the work we do • Face-to-face meetings • Events / workshops • Internet • Publications or books • Media….
What are your information sources?
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Finding information: problems ?
• Too much! - Too much information / knowledge out there – Too many platforms / tools?
• Dealing with information overload... • Quality Information • Filter failure?
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Basic command:
• “...” : the exact phrase • *: Words starting with e.g People* • OR : Logical expression
Advanced search:
• [site: country code] : country code e.g et • [filetype:] : specific format e.g doc • Etc...
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Using social media
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Using social media: Yammer
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Using social media: Twitter
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Using social media: LinkedIn
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UNICEF Ethiopia website
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UNICEF Ethiopia blog
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UNICEF Ethiopia photo collection
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UNICEF Ethiopia Videos
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Managing Information
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To make informed decisions …
To re-use information… …And learn
from the past
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How do we manage information?
• Organize our content • Categorize and tag it properly
Use different technology like: • Social media tools • Content management systems • Your note pad...
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Managing information @ UNICEF Ethiopia
• Wikis• Blogs • Delicious • SlideShare • Flickr • YouTube • RSS feeds
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UNICEF Ethiopia
P.O.Box 1169
Addis Ababa, Ethiopia
www.unicef.org/Ethiopia
© UNICEF
May 2014
Cover photo © UNICEF Ethiopia/2013/Ose