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Бизнес- Началото Business- The beginning
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Цели за днесGoals for Today
Разбери бизнеса Understand business Разбери откъде идват идеите за бизнес
Understand where ideas for business come from
Научи основите за започване на бизнес Learn the basics of starting a business
Запишете сами чернова на бизнес план Write a draft business plan, on your own
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Видове бизнесTypes of Business
Бизнесът се разделя на 3 категории Businesses fall into 3 categories- Услуги ( Повечето видове бизес започат с
това) Services (Most business start here…)- Продукт (Повечето видове бизнес искат да са
тук) Product ( Most businesses want to be here)- Високо печелившите бизнеси са оказват тук:
Комбинация от услуги и продукти Highly profitable business end up here:Combination Services and Product
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Идеи за бизнесIdeas for Business
Бизнесът започва с идея. Тези идеи идват от мислене за: Business starts with an idea. Ideas for business come from thinking about:
Нужди NeedsЛипси WantsЖелания Desires
Тези неща са в основата на бизнеса. Идеите идват от различни места... These are the Foundation of a Business. Ideas come from lots of different places...
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Идеи за услугиService ideas
• Обучение Tutoring• Дневна грижа Day Care• Миене на прозорци/ коли/ специално почистване
Washing Windows/Cars/Specialty Cleaning• Чистене на домове Cleaning Homes• Куриерски услуги Delivery Service• Извозване на отпадъци Waste removal• Озеленяване Landscaping• Дизайн на уебсайтове Website design• Телемаркетинг Telemarketing• Транскриптен печатащ Transcriptionist
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Идеи за продуктиProduct Ideas
• Пекарство Bakery• Селско стопанство Agriculture• Разнасяне на Distribution
– Храна Food– Въглища Charcoal– Обучителни материали Teaching supplies
• Ресторант Restaurant• Сувенири Souvenirs
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Идеи за комбинация на услуги/ продукти
Combination Service/Product Ideas
• Обучение, което продава калкулатори на деца. Tutoring that sells math calculators to children
• Пекарна, която специализира в кетъринг. Bakery that also specializes in catering
• Миене (коли, прозорци и тн), което продава почистващи препарати. Washing (Car, Windows, etc.) that also sells cleaning solution.
• Домашно почистване, което продава продукти за почистване (четки, парцали, кофи). House Cleaning that sells mops, brushes, rags, buckets.
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Идеи Ideas
• Огледайте се... Look around… • Представете си... Imagine…• Вижте потенциала... See the potential…
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Стартиране на малък бизнесStarting a small business
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Какво е МалкоWhat is SMALL
• Микро. Micro • Малко. Small
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Защо е важен малкия бизнес? Why is small business important?
• В Съединените Щати- повече от 22 милиона малки бизнеси. In U.S. – more than 22 million small business.
• Почти 50 % от всички Американски ведомисти за заплати. Nearly 50% of all U.S. payrolls.
• Източник за повечето икономики в капиталистическите страни. Lifeblood of most economies in the capitalist countries.
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Започнете с идеяStart with an Idea• Проучете. Research• Разработете бизнес план. Develop
Business Plan– Мисия. Mission– Цели. Goals and Objectives– Маркетинг план. Marketing Plan– Служители и управление. Employees and
Management– Финансов план. Financial Plan
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Идея- Почистване на домове Idea – House Cleaning
• ПРОУЧВАНЕ??? RESEARCH???– Какво търсим? What are we looking for?
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Проучване Research
• Икономическо. Economic• Демографско. Demographic• Конкурентно. Competitive• Пазарно. Market
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Напишете бизнес планWrite a Business Plan
• Формално бизнес описание. Formal Business Description
• Описание на мисията. Mission Statement• Цели и задачи. Goals and Objectives• Маркетинг план. Marketing Plan• Служители и Управление. Employees & Managing• Финансов план. Financial Plan
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Описанието срещу МисиятаDescription vs Mission Statement
• Бизнес описание. Business Description– Услуга почистване на домове. A house
cleaning service.• Мисия. Mission Statement
– Осигурете безупречни почистващи услуги за двойки, които нямат време да поддържат домовете си. Provide immaculate cleaning services for double income couples who don’t have time to maintain their homes.
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Задачи срещу ЦелиObjectives vs Goals
• Задачи. Objectives– Подобряване вида и чистотата на домове. Improve homes
appearance and cleanliness– Освобождаване на тежестта на задълженията за чистене в
домакинствата. Relieve burden of household cleaning duties
• Цели. Goals– Почистване на 10 домакинства през първия месец. Clean
10 homes first month– 3 домашни почиствания на ден след 6 месеца. 3 home
cleaning jobs per day after 6 months• Целите трябва да са измерими. Goals must be
measurable-
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Маркетинг планMarketing Plan
• Кои са клиентите ви? Who are your customers• Как ще направите продукта/ услугата си известни?
How will you make your product /service known to them• Конкуренция – кои са те и по какъв начин сте по-
добри от тях. Competition – who are they and how are you better– Разграничаване по цена, качество, обслужване...
Differentiation by price, quality, service…• Канали за дистрибуция. Distribution Channels• Тенденции. Trends
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Служители и Управление Employees and Management
• Какво прави един служител добър? What makes a good employee
• Избягване на проблеми. Avoiding Problems• Поддържайте добри ценности. Employ Fair
Values– Добро заплащане. Fair wage– Добро отношение. Fair treatment– Еднакви възможности. Equal Opportunity– Безопасност. Safety
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Финансов планFinancial Plan
• Начални разходи (Капиталово изискване). Start up Costs (Capital Requirement)
• Анализ на паричния поток. Cash Flow Analysis
• Работен бюджет. Operating Budget• Анализ за завършване без загуби
• ДАНЪЦИ. TAXES
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Капиталови изискванияCapital Requirements
Какво става ако започнете бизнес и имате загуби първите няколко месеца? What happens if you start a business and you have a loss for the first few months?
- Трябва да „финансирате“ тази загуба. You need to “fund” this loss- Чрез спестявания. Through Savings- Чрез инвеститори. Through Investors
- Разплащане? Payback? - Чрез кредит Through Debt
- Разплащане? Payback?
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Анализ на паричния поток. Cash Flow Analysis
CASH FLOW ANALYSIS
Units Sold Gross Units Sold Gross Units Sold Gross Units Sold GrossMonth 1 Revenue Month 2 Revenue Month 3 Revenue Month 4 Revenue
Product A Cost per Unit =
Gross Revenue
Example for Home Cleaning CASH FLOW ANALYSIS
Home Gross Home Gross Homes Gross Homes GrossMonth 1 Revenue Month 2 Revenue Month 3 Revenue Month 4 Revenue
1 home Revenue per = 10 400,000 20 800,000 30 1,200,000 40 1,600,000500 Sq Meters
Gross Revenue 12,000 24,000 36,000 48,000
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Работен бюджет. Operating Budget
OPERATING BUDGET
Expense Month 1 Month 2 Month 3 Month 4 Month 5 Month 6
Cost of Product Sold
Cleaning Supplies
Labor
Loan Repayment
Other Expenses
Other Expenses
Other Expenses TOTAL EXPENSES
House Cleaning ExampleOPERATING BUDGET
Expense Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 TOTALS
Cleaning Supplies 100000 50000 50000 50000 50000 50000 400000Labor 200000 200000 600000Fuel Costs 50000 50000 50000 50000 50000 50000 350000Advertising 20000 20000 20000 20000 20000 20000 140000Mobile Phone 30000 6000 6000 6000 6000 6000 66000Taxes 50000 50000 50000 50000 50000 50000 350000Business License 100000 100000Other Expenses 50000 50000 50000 50000 50000 50000 350000 TOTAL EXPENSES400000 226000 226000 226000 426000 426000 2356000
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Анализ на завършване без загубиBREAK EVEN ANALYSIS
От бюджетния ви доклад въведете: FROM YOUR BUDGET REPORT ENTER:Фиксирани разходи = _______ Шилинга FIXED COSTS = _______ ShillingПроменливи разходи = _______ ШилингаVARIABLE COSTS = _______ ShillingA) Общ разход на домакинство = ___ Шилинга на домакинство
Total Cost PER Home = ___ Shilling per homeB) Цена на домакинство = ___ Шилинга на домакинство
Price charged per home = ___ Shilling per homeЦЕЛЕВА ПЕЧАЛБА (6 МЕСЕЦА) = _______ Шилинга (цел)TARGET PROFIT (6 MONTHS) = _______ Shilling (goal)
( Б – А = Печалба) (B – A = PROFIT)Прогнозирани загуби без печалба, цел за 6 месеца = (______)Projected net loss without any profit goal for 6 months = (______) В този случай- или трябва да се намалят разходите или да се вдигнат цените, за да
завърши без загуби. In this scenario - either needs to lower costs or raise prices to break even.
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ОбобщениеSummary
• Проучвайте! Research• Планирайте! Plan!
– Мисия. Mission– Цели и задачи. Goals and
Objectives– Маркетинг план. Marketing Plan– Финансов план. Financial Plan
• Успех! Success!