Download - Internet Marketing by The Net Sells
Putting Your Website To Work
It’s Not Rocket Science
Image courtesy of yoism.org
Lots of Options -> Lots of Choices
SEO?SEM?
Pay per Click?
PR?
Banner Ads?
Offline Ads?
Search Engine Marketing Objectives
1. Increase Visibility / Traffic
2. Increase qualified leads / sales
3. Analyze the outcomes
4. Improve the website
Making Websites More Visible
Top Ranks Yield More Clicks. A Lot More.
Make the Site Search Engine Friendly
Inviting robots.txt file
Nice clean navigation
Helpful Sitemaps
Images Under Control!
Tasty text
Content is King. And Queen.Search Engines seek relevance.
Spiders read text best, sometimes only.
Targeted keywords match search queries.
Traffic happens naturally.
Linking for Ranking and Traffic
Word of Mouth
Proliferation of Social Models
Image by Robert Scoble and Darren Barefoot
Keyword Performance in PPC
Is it worth it?
Low Clickthrough Rate High Cost per ClickA Broad Match Keyword
Landing Pages & Concentrated Usability
Query: ‘SEO software’
Call to action
Calls to action
Testimonial as text
Measuring Outcomes
Continuous Improvement
StartSearch Engine Marketing Objectives, One More Time