Download - Internet investment status & opportunities
Democratization of
Entrepreneurship
Bipul Sinha
@bipulsinha
The Changing Landscape
� Emergence of infrastructure-as-a-service platforms
� Deep domain experience not a pre-requisite
� Advent of a new class of seed investors
� Disruptive distribution channels
� Iterative product-market fit experiments
� Multitude of early exit opportunities
An Age of Acceleration
A - New capabilityB – IntegrationC – LimitsD – Decline
Source: Tom McKendree's 1994 Singularity diagram
Platforms
� 2B global internet users
� 670MM global mobile 3G subscribers and growing fast
� Apple: iPhone/iTouch/iPad 120MM+ users
� Facebook: 600MM+ users
� Twitter: 200MM+ users
� Foursquare/Instagram/Pulse: several million users
Source: Morgan Stanley Research, International Telecommunication Union, Informa WCIS+,
Facebook, Apple, Google.
Opportunities
� USA: eCommerce ~5% of the total retail
� USA: Time spent online = 28%; online ad spend = 13%
� Mobile devices: real-time connectivity 24X7
� Open social graph
� Integration of the offline commerce into the Internet
economy
� Technology driven online media transactions
Source: US Dept. of Commerce, Morgan Stanley Research, Yahoo! 2010 analyst day.
2011 Internet/Media
Focus Areas
Social Utilities
� Online businesses built on social graph
� Leverage social distribution to reach scale
� Focus on reduced cost of transaction
� Emotional resonance for users
� Value for all [active/passive] participants
� Travel, commerce, dating, classifieds, recruiting….
Discovery Traffic
� Google aggregates intent
� Social platforms aggregate discovery/awareness
� Discovery traffic represents deferred monetization
� High growth in the near term
� Leverage engaged followings and connections
� News, games, deals, social feeds…..
eCommerce
� Utility -> Fun
� Mall experience: social, discovery, impulse, sharing,
recommendation, and emotional
� Treasure hunt: bimodal consumer behavior
� Big brands to consumer direct
� Verticalization: shoes, jewelry, make-up, dresses….
� Crowd focused, fully distributed online-offline
Localization
� Location based discovery
� Local experience sharing
� Marketplace, flash mobs, intent, augmented experience
� Foot traffic pattern mapping
� Discounts, offers, demand signaling, geo-fencing
� Next generation location-gamification, traffic aggregation
Premium Content
� Search/discover streaming web content
� Discover TV content
� Socialization of TV experience
� Contextual augmentation
� Video advertisements
� Lean-back content consumption on tablets
Thank you