Download - Internet advertising for startups
INTERNETADVERTISINGFOR STARTUPSFRED VON GRAF, PMP
SR. VENTURE MANAGER
ASU ENTREPRENEURSHIP & INNOVATION GROUP
WHERE TO ADVERTISE?Who are you as a brand?
- By knowing who you are you are able to better understand who your customers (or potential customers) are.
Know your audience and where they are
- With more focus on a specific group you will be able to better focus your advertising budget
WHERE TO ADVERTISE?
Source: IAB
Source: IAB
PPC ADVERTISINGPPC = Pay Per Click
Major PPC advertising is available through
- Others
TARGETING YOUR AD- Keywords / Interests
- Time of Day
- Interests
- Location
- Connections
- etc
TARGETING YOUR AD
TARGETING YOUR AD
TRACKING PROGRESS
- Reports for each ad
- Align with your Analytics
- Coordinate with Marketing campaigns
- End of the day it’s about a conversion not an open rate
- Test, test, test!
CONTACTFred von Graf
Sr. Venture Manager
ASU Entrepreneurship & Innovation Group
BACKUPInternet Advertising
Advertising
http://www.launchbit.com/
http://www.google.com/adwords/express/
http://www.google.com/adwords
https://business.twitter.com/start-advertising
http://www.adroll.com/
https://www.facebook.com/advertising/
https://secure.bingads.microsoft.com/
Deals
https://www.google.com/offers
https://livingsocial.com
http://www.groupon.com/
http://local.amazon.com/
http://www.appsumo.com/how-make-your-first-dollar-open/
http://startups.com/
LINKSAdvertisinghttp://www.google.com/adwords/express/http://www.google.com/adwordshttps://www.facebook.com/advertising/https://business.twitter.com/start-advertisinghttps://secure.bingads.microsoft.com/http://www.adroll.com/http://www.launchbit.com/
LINKSDeal Siteshttps://www.google.com/offershttps://livingsocial.comhttp://www.groupon.com/http://local.amazon.com/http://startups.com/http://www.appsumo.com/how-make-your-first-dollar-open/
LINKSAffiliate Programshttp://www.cj.com/http://www.clickbank.com/http://www.affiliate.com/affiliates.phphttp://www.launchastartup.com/ - freelance marketplace
LINKSCrowd Fundinghttp://www.kickstarter.com/http://www.indiegogo.com/http://www.propelarizona.com/
LINKSCompetitive Analysis
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