Download - Internet
Internet
The internet is a massive network of
networks, it connects millions of
computer together globally, forming a
network in which any computer can
communicate with any other
computer as long as they are both
connected to the internet.
Key Facts about internet in India
• 1995-96- Internet arrived in India; total 500 subscribers in the country
• 60 million people in India are using internet
• India is the 4th largest internet user in the world
• Mumbai is the highest number of internet user (3.24 million)in India
• 85% of internet user in India are male
World Wide Web
• The world wide web or simply web, is a way of accessing information over the medium of the internet.
URL
• Uniform Resource Locator, the global address of documents and other resources on the world wide web.
An Internet address (for example, http://www.indiamart.com/trade/), usually consisting of the access protocol (http), the domain name (www.indiamart.com), and optionally the path to a file or resource residing on that server (trade).
IP Address
• Every computer that communicates over the internet is assigned an IP address that uniquely identifies the device and distinguishes it from other computers on the internet.
Domain Name• A name that identifies one or more IP address. For example, the
domain name www.indiamart.com represents a dozen IP addresses. Domain names are used in URL to identify particular WebPages.
Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via "natural" or un-paid ("organic" or "algorithmic").
Search Engine Optimization
Organic Search(Ad Sense)
• Title of the page
• Meta keywords
• Keywords/ Enhancements
• Spider
• Crawler
• Keyword Density
• Link building(back linking)
Inorganic Search(Adwords)
• Placed in right hand side of Google
• Choosing right key words
• Sponsored link
• CPM= Adcost/Impressions
• CTR= Clicks/Impressions
• Bounce Rate= 1page visits/Total Visits
B2B Market Places
• Alibaba.com
• Globalsource.com
• Tradekey.com
• Indiamart.com
• Tradeindia.com
• Sulkeha.com
• Justdial.com
• Trademart.in
Body Language
• Outward expression
• Handshake
• Eye contact
• Smile
• Listening skill
• Hand movement
Sales process
• Find Prospect
• Know the prospect(ability to pay)
• Need Analysis
• Proposal
• Negotiation
• Deal
Building trust
“ All things being equal people want to do business with friends, All things not being so equal still people want to do business with
friends “
---- The Sales Bible ---