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SPEAKING ENGAGMENTS
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OUR CLIENTS
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WHAT WE DO
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WHAT WE DO
Spanish SEO
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WHAT WE DO
Link BuildingSpanish SEO
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WHAT WE DO
Link Building TranscreationSpanish SEO
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Why Should I Care?
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INTERNET WORLD USERS BY LANGUAGE
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Spanish is the 3rd most spoken language in the world
Us Spanish speakers would be 13th largest economy in the world.
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The average Latin American internet user will generate two times more traffic per month in 2020 than in 2015. Cisco's Visual Networking Index,
June 8, 2016
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THE 10 MOST POPULAR LANGUAGES IN THE US
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WHAT IF I SAID YOU COULD INCREASE SALES BY 10%?
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Hispanic or LatinoNot Hispanic or Latino
ALMOST 1/10th of OKLAHOMA IS HISPANIC
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1 out of every 4 babies born in the United States is Hispanic (25%).1
Nearly 1 in 5 Americans will be Hispanic by 2020 (19%).1
Every 30 seconds, a Hispanic turns 18.2
By 2020, Hispanics will account for more than 50% of the total U.S. population growth.1
1. Census 2014 National Population Projections 2. Pew Research Center as quoted in “Every 30 Seconds, a Latino Reaches Voting Age”, The Atlantic, 8/26/15.
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77% of Hispanics feel underserved and wished brands reached out more versus 43% of non-Hispanics
The Curve Report by NBCUniversal
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Spanish speakers
Spanish official language
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Technical SEO
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SO EXCITING!
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LANGUAGE REGION OR COUNTRY
Subdomaines.site.com
Subfoldersite.com/es/
ccTLD
site.essite.mxsite.arsite.ve
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SUBDOMAIN
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SUBDOMAIN
Good for promoting a
specific product or service
You don’t get SEO benefit
PRO CON
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CCTLD
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CcTLDs
Good for a physical business
No SEO benefit
PRO CON
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SUBFOLDER
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SUBFOLDER
You get all SEO benefits
You have to take additional security
measures if you share information with third
party hostings.
PRO CON
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HREFLANG
Is for countries and/or language
<link rel="alternate“ href="http://example.com/en-ca" hreflang="en-US" />
<link rel="alternate" href="http://example.com/en-ca" hreflang="es-US" />
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http://alturainteractive.com/tools/hreflang/generador.php
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HREFLANG
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Use the language codes As designated in ISO 639-1 format
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HREFLANG
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Hreflang can be applied within the On page code as well as through the sitemap
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http://searchwilderness.com/hreflang-sitemaps-python/
@fighto
YOU CAN APPLY HREFLANG FROM THE SITE MAP
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Localization
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Translation
Express the sense of words or text in another language. – Oxford Dictionaries
Transcreation
Process of adapting a message from one language
to another, while maintaining its intent, style,
tone and context. -Wikipedia
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MACHINE TRANSLATION
PRO CON
Cheaper Will need a lot of editing, it may not be
cost effective
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FREELANCER
PRO CON
Flexible and cheap
Quality will be inconsistent
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LO BARATO SALE CARO
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MARKETING AGENCY
PRO CON
International marketing agencies can transcreate
and localize SEO and UX are
prioritized
Price
Marketers know how to
sell, translators
don’t.
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Facebook Ads are great, but please do it right
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WRONG!Spanish Ad + English Site = Bad UX
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WRONG!“When the customer is confused, the
answer is always NO” - @ajkohn
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Link Building
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LINK RECLAMATION
Check your backlinks
Identify Spanish
speaking pagesReach them
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CHECK YOUR BACKLINKS
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IDENTIFY SPANISH SPEAKING PAGES
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CONTENT PLACEMENT
Identify opportuniti
esOutreach
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IDENTIFY OPPORTUNITIES
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OUTREACH
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LINK BAIT
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Social Media
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“About eight-in-ten Latino, black and white adults who are online use at least one of five social media sites – Facebook, Instagram, Pinterest, LinkedIn and Twitter. Among these, Facebook stands out as the most widely used platform, regardless of race or ethnicity: About seven-in-ten adult internet users (71%) say they use the site.” - Pew Research Center
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