Download - Interactive Marketing 2010
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Interactive Marketing 2010Erin Steinbruegge
November 2010
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Some Background information…
[email protected]@steinburglarlinkedin.com/in/erinsteinbrueggefacebook.com/erin.steinbrueggetheloudfew.com/blog
How You Can Reach Me:
Partner and Lead Marketing Strategist at The Loud Few.
Consultant and Instructor at Buzzhound Learning Labs.
Board Member of Social Media Club (@SMCSTL) Francis Howell North / Wash U Grad
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Goals & Objectives for Today
What is Interactive Marketing?
What We Do
Who We Are
How I Got Here
What I Wish They Had Told Me in College
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Interactive Marketing – What Is It?
It’s a shift in marketing towards a marketing conversation, and it’s facilitated by internet technology.
And what this guy says in Wikipedia
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Interactive Marketing – What Is It?
A few phrases you’ve probably heard used synonymously with interactive marketing:
New Media
Digital Media
Online Marketing
Internet Marketing
Emerging Media
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What Are Our Goals?
Identifying
Engaging
Sharing
Listening
Measuring
Optimizing
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Where Does the Loud Few Focus?
Website Design
Search Engine Marketing
Social Media Strategy
Content Strategy
Web & Mobile Applications
Website Analytics
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Search Engine Marketing
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Fun Stats: Search Engine Marketing
In 2009, US Senior Marketing Executives ranked SEO as the most effective strategy for generating conversions.
A 2010 Marketing Sherpa Report concurred.
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Social Media Strategy
Beyond the Cocktail Party: Making Social Media Work for You
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Fun Stats: Social Media
2010 Study: 72% of Senior Marketing Executives say their business has a social media strategy NOW.
2010 Kingfish Media
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Email Marketing
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Fun Stats: Email Marketing
Commercial e-mail returned a whopping $43.62 for every dollar spent on it in 2009.
October 2009 Direct Marketing Association
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Mobile Marketing
Mobile ads
SMS
Mobile apps
Location based services
QR CodesAugmented Reality
Mobile couponsGeoFencing
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Is 2010 The Year of Mobile?
67% of the world’s population, are mobile subscribers--far outweighing online access.
91% of Americans have their cell phones within arms reach 24 hours a day.
Texting generates response rates 2 to 10 times higher than Internet display ads.
Neustar 2010 SMS Shortcode Webinar, CTIA Wireless Quickfacts
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So Who Are We?
Web Designers
Web Developers
SEO’s
Social Media Professionals
Website Analytics Ninjas
PPC Analysts
Copywriters
Project Managers
Account Managers
Just Some of the Opportunities in this Field:
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So How Did I End Up Here?
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3 Things I Wish I Knew in College
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3 Things I Wish They Told Me…
“What Do You Want to Be When You Grow Up?”
DON’T ANSWER.
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3 Things I Wish They Told Me…
Relationships are More Important Than Classes.
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3 Things I Wish They Told Me…
Question Everything.
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Some Recommended Resources
Search Engine Land
SEOMoz
Mashable
Tech Crunch
Web Designer Depot
Smashing Magazine
Social Media Examiner
Web Analytics Blog
The Loud Few Blog