Download - Interactive Brand Book
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FUN WHILE YOU FLI
BRANDING GUIDELINES
MAY 2013
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INTRODUCTION
FUNDIVERSEFRESH
ENTERTAINMENT
Fli is an airline that has been created around the ever-growing clubbing holiday experience. Flying to nine islands with consistent affordable fares we highly appeal to our target audience of 18 to 30 year olds. Fli is dedicated to providing our passengers
with a fun insight to their holiday whilst on-board the aeroplane, providing outgoing activities that encourage passengers and holiday reps to interact with each other hence the airlines quote Fun While You Fli. Our main goal is to provide our customers with a
memorable holiday.
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TARGET AUDIENCE
OUTGOINGENERGETIC
VIBRANT FREE SPIRITED
Students and young adults.
Groups of friends going on their first holiday together.
Customers looking for popular short breaks between the months of June to September.
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MALIA ZANTE MAGALUF
IBIZAAYIA NAPACORFU
FALIRAKIKOSBULGARIA
DESTINATIONS
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LOGO
The logo is a representation of movement, we wanted our airline to refelect our passngers free
sprited mentality of go with the flow.
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LOGO
FUN WHILE YOU FLI
Main Fli Logo
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ABCDEFGHIJKLMNOPQRSTU
VWXYZabcdefghijklmnopqrstuvwxyz0123456789
ABCDEFGHIJKLMNOPQRSTU
VWXYZabcdefghijklmnopqrstuvwxyz
0123456789Primary Typeface:
Lane NarrowSecondary Typeface:
Aldo Semibold
TYPOGRAPHY
ABCDEFGHIJKLMNOPQRSTU
VWXYZabcdefghijklmnopqrstuvwxyz
0123456789Secondary Typeface: KG Eyes Wide Open
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WhiteC: 0 M: 0 Y: 0 K:0R: 225 G: 255 B: 255HEX: FFFFFF
YellowC: 1 M: 16 Y: 99 K:0R: 254 G: 209 B: 10HEX: FED10A
Cherry RedC: 6 M: 100 Y: 56 K:1R: 221 G: 26 B: 84HEX: DD1A54
Mint GreenC: 61 M: 0 Y: 34 K:0R: 89 G: 195 B: 184HEX: 59C3BB
Tabriz Blue C: 76 M: 22 Y: 2 K:0R: 5 G: 157 B: 213HEX: 059DD5
COLOUR
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FUN WHILE YOU FLI
X
X
X
X
The logo has an exclusion zone.This means that no imagery nor type can be placed within this zone.
It must be left blank at all times.
LOGO- EXCLUSION ZONE
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LOGO
The logo can be used with the Fun While You Fli Qoute
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FUN WHILE YOU FLI
LOGO - COLOUR
FUN WHILE YOU FLI
Alternative logo colourways only to be used when on a coloured background as shown.
FUN WHILE YOU FLI FUN WHILE YOU FLI
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LOGO - DONTS
FUN WHILE YOU FLI
FUN WHILE YOU FLI
FUN WHILE YOU FLI
FUN WHILE YOU FLI FUN WHILE YOU FLI
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LOGO APPLICATION
FUN WHILE YOU FLI
GATES//B05-10
GATE//
B09
BAGGAGECLAIM
ARRIVALFLIGHTS
FOODHALL
DEPARTURES// ARRIVALS//
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LOGO APPLICATION
BOARDINGPASS
BOARDINGPASS
BOARDINGPASS
BOARDINGPASS
BOARDINGPASS
BOARDINGPASS
CARRIER FLI A IRLINESPASSENGERLEEANNECLARKEBOOKING CODEFALD34589RESERVED SEATN/A
FLIGHT FA 82FROMLGW
DATE 26 JULTOIBZ
SEAT
CARRIER FLI A IRLINESPASSENGERLEEANNE CLARKEFLIGHT DATE FA 82 26 JUL
FROM TO LGW IBZ
24JSEAT
24J
BOARDINGPASS
CARRIER FLI A IRLINESPASSENGERFUSCHIAWINTBOOKING CODEFALD34589RESERVED SEATN/A
FLIGHT FA 82FROMLGW
DATE 26 JULTOIBZ
SEAT
CARRIER FLI A IRLINESPASSENGERFUSCHIA WINTFLIGHT DATE FA 82 26 JUL
FROM TO LGW IBZ
14BSEAT
14B
BOARDINGPASS
CARRIER FLI A IRLINESPASSENGERMARKROSSBOOKING CODEFALD34589RESERVED SEATN/A
FLIGHT FA 82FROMLGW
DATE 26 JULTOIBZ
SEAT
CARRIER FLI A IRLINESPASSENGERMARK ROSSFLIGHT DATE FA 82 26 JUL
FROM TO LGW IBZ
14BSEAT
14B
BOARDINGPASS
CARRIER FLI A IRLINESPASSENGERLEEGILBERTBOOKING CODEFALD34589RESERVED SEATN/A
FLIGHT FA 82FROMLGW
DATE 26 JULTOIBZ
SEAT
CARRIER FLI A IRLINESPASSENGERLEE GILBERTFLIGHT DATE FA 82 26 JUL
FROM TO LGW IBZ
28FSEAT
28F
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LOGO APPLICATION
STILLHUNGOVER? SICK BAG
STILLHUNGOVER?
SICK BAG
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LOGO APPLICATION
IKINIS
spee os'fun while you fli'
c cktailsmin leHI
mus csh ts
'fun while you fli' 'fun while you fli'
r laxZZZ
t nSWI
B ATSqua ssc ba
'fun while you fli'
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FUN WHILE YOU FLI
SEARCH
FLIGHT + HOTEL FLIGHTS ONLY
DEPART FROM
SELECT CITY
GOING TO
SELECT CITY
DEPART DATE
7/04/2013
RETURN DATE
14/04/2013
ADULT(S)
1
SHOWN BY RESULTS
PRICE & SCHEDULE
SCHEDULE
FLIGHTS
HOTELS
DESTINATIONS
GROUP DEALS
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FUN WHILE YOU FLI
IBIZA
27O
SUNNY
MON
TUES
WEDS
THURS
FRI
24262424
27
O
O
O
O
O
BOARDING PASS
PASSENGERFUSCHIA WINT
FLIGHT NO. DESTINATION DATELDN>IBZFA82 26 JULY
SEAT
14BGATE
B09TIME
14:10
LOGO APPLICATION
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AEROPLANE LIVERY