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Saturday, July 17, 2010
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Sites Móveis & AplicativosUma questão de estratégia
Alex Pinheiro, CEO Hands Mobile S.A.
Saturday, July 17, 2010
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Saturday, July 17, 2010
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Múltiplas Plataformas
+ 5.000Modelos de celulares servidos pela Hands
Saturday, July 17, 2010
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Saturday, July 17, 2010
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Sistemas Operacionais & Browsers
Saturday, July 17, 2010
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Sistemas Operacionais & Browsers
Saturday, July 17, 2010
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Sistemas Operacionais & Browsers
Saturday, July 17, 2010
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Saturday, July 17, 2010
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Usuários de web móvelque clicam em anúncios
Saturday, July 17, 2010
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ABI Research
Usuários de web móvelque clicam em anúncios
Saturday, July 17, 2010
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Saturday, July 17, 2010
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Premium Mobile Ad Network
Saturday, July 17, 2010
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Premium Mobile Ad Network
Saturday, July 17, 2010
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Click to CALL
Premium Mobile Ad Network
Saturday, July 17, 2010
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Click to VIDEO
Premium Mobile Ad Network
Saturday, July 17, 2010
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Saturday, July 17, 2010
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Site Móvel Aplicativo
Saturday, July 17, 2010
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Acesso instantâneo ao estímulo
Necessidade de download e instalação
Site Móvel Aplicativo
Saturday, July 17, 2010
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Site Móvel Aplicativo
Saturday, July 17, 2010
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Endereço WEB já conhecido
Procura na Loja Virtual
Site Móvel Aplicativo
Saturday, July 17, 2010
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Site Móvel Aplicativo
Saturday, July 17, 2010
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Promoção mais contínua e simples
Divulgação intensa em loja virtual
Site Móvel Aplicativo
Saturday, July 17, 2010
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Site Móvel Aplicativo
Saturday, July 17, 2010
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Atualização é feita diretamente no
servidor
Necessário fazer upgrade no software
Site Móvel Aplicativo
Saturday, July 17, 2010
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Site Móvel Aplicativo
Saturday, July 17, 2010
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Explorá-lo é surfar num site em miniatura
Pode ter ferramentas que demandam aprendizado
Site Móvel Aplicativo
Saturday, July 17, 2010
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Site Móvel Aplicativo
Saturday, July 17, 2010
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Acessível de qualquer OS Mobile
Desenvolvido para um OS Mobile específico
Site Móvel Aplicativo
Saturday, July 17, 2010
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Site Móvel Aplicativo
Saturday, July 17, 2010
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Restrito às limitações do navegador do
celular
Utiliza os recursos do sistema operacional
Site Móvel Aplicativo
Saturday, July 17, 2010
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Site Móvel Aplicativo
Saturday, July 17, 2010
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Tem “cara” de site Confunde-se com os recursos originais do celular
Site Móvel Aplicativo
Saturday, July 17, 2010
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Site Móvel Aplicativo
Saturday, July 17, 2010
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Selecionado pelo usuário como favorito
no browser
Adicionado à lista de aplicativo, ganhando destaque
Site Móvel Aplicativo
Saturday, July 17, 2010
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Site Móvel Aplicativo
Saturday, July 17, 2010
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Pode ser seguro, mas possui mais
vulnerabilidade
Trafega dados com um pouco mais de segurança
Site Móvel Aplicativo
Saturday, July 17, 2010
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Saturday, July 17, 2010
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Ser relevante
Saturday, July 17, 2010
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Ser relevante
Saturday, July 17, 2010
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Prestar um serviço
Ser relevante
Saturday, July 17, 2010
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Prestar um serviço
Ser relevante
Saturday, July 17, 2010
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Prestar um serviço
Proporcionaruma ótima
experiência
Ser relevante
Saturday, July 17, 2010
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Saturday, July 17, 2010
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Saturday, July 17, 2010
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Alex Pinheiro, CEO Hands Mobile S.A.
Saturday, July 17, 2010