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Waiting for ads to load sucks!
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@SMRTR_MEDIA#UXMatters
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30% reduction in purchase intent due to
interruptive ads!@SMRTR_MEDIA#UXMatters
3 Acquisiti & Spiekermann,Do Interruptions Pay off?
Effects of Interruptive Ads onConsumers' Willingness to Pay
Journal of interactive Marketing. 2011
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● Desktop Technology
● Leaves people waiting
● Negatively primed audience!
Please Wait...
Vs.
Streaming
#1 Pre-Caching
● Mobile Specific
● HD Videos launch instantly
● Regardless of connectivity
Pre-caching
@SMRTR_MEDIA #UXMatters
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#2
Value-exchange video
Targeted VideoUser Opt-in
Better UX
@SMRTR_MEDIA #UXMatters
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4 Winterberry Group, In-app Advertising: Defining the Market and Its Unique Dynamics, January 2016
6@SMRTR_MEDIA #UXMatters
#2 Value Exchange video
84% Of mobile users are favorable to value-exchange video formats
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Programm-atic
#3 Programmatic Mobile Video
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Programm-atic
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First to Market
Programmatic Pre-cached Mobile Video
Partnering withleading global DSPs
@SMRTR_MEDIA #UXMatters