www.yourmindframe.com
www.yourmindframe.com
www.yourmindframe.comyourmindframe.com
www.yourmindframe.com
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www.kylelacy.com
@kyleplacy
facebook.com/yourmindframe
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Slideshare Link
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What are we going to talk about?
• Trivia Session• 4 Ways Communication is Changing• Social Media Development• The Steps to Integration
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225,46025-55 year old college
graduates within 10 miles of Indianapolis, IN
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1,833,88028-64 who live in Indiana
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10,08035-64 within 10 miles of
Richmond, IN
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700MUsers on Facebook
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300,000New Twitter Accounts
Every Day
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70MTweets Sent a Day
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However...there is a problem
with statisticsand trends
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We focus everything on brand awareness
from benches and billboards
to direct mail and event marketing
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We forget that the shift is to the consumer
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It is about WHO instead of how many
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2012
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Being Socially Relevant
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Twitter
• Over 180 million users• Average age of user is 35• Distribution Network• Initial connection point
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LinkedIn
• Professional Facebook• Over 100 million users
Average Income : $140K• Corporate Networking
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Facebook
• Community Development• Largest Social Network• Crowd Sourcing
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YouTube
• Dynamic content (Video)• 2 Billion Videos a Day• Emotional content
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FourSquare
• Location Based Application• 3400% Growth in 2010• 6 million users
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Blog / Wordpress
• The center point• Establishing credibility• Content creation
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Networking
CommunityDistribution
Content
Feedback
Video
Distribution
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Starting to Capture
• Current Customer Lists• Individuals in the Social Media Sphere• Mailing Lists• Facebook Ads• Twitter Distribution
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Capturing is about engagement with
people
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Loyalty is not about them being loyal to you...
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It is about listening for the content THEY want to...
hear, consume, and remember.
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Educate the people on what you offer, how
and why
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Stories give us context and context helps us
understand things
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Stories inspire more people to action
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Compel to opt-in and JOIN the community or
movement
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Community DevelopmentIdeas?
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Ask individuals to purchase via mail, email, Facebook, Twitter, and text
messaging
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They first need to be involved in the process
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in order to deliver the right messaging, technology, and
product
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Allow new and past customers to share
their experience working with your
company
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Creating brand advocates is just as
important as creating brand awareness
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Capturing is about engagement with
people
www.yourmindframe.com
Loyalty is not about them being loyal to you...
www.yourmindframe.com
It is about listening for the content THEY want to...
hear, consume, and remember.
www.yourmindframe.com
Connect With Me
• Blog: http://www.kylelacy.com
• Twitter: @kyleplacy
• Website: YourMindFrame.com
• Email: [email protected]
• Phone: 1-765-610-5965