Table of Contents Executive Summary _________________________________________________ 3
Why Integrate Salesforce? ____________________________________________ 3
Advances in Data and Application Integration _____________________________ 4
About Talend Integration Cloud ________________________________________ 5
Key Benefits of Talend Integration Cloud _________________________________ 6
Advantages of Talend Integration Cloud Over Other Solutions ________________ 7
Use Cases for Integrating Salesforce Using Talend Integration Cloud ___________ 8
Streamline Data Loading Into Salesforce ______________________________ 8
Synchronize Salesforce Data With a Data Warehouse or MDM Application ___ 9
Implement a Unified Integration Strategy ____________________________ 10
Back Up Your Data ______________________________________________ 10
Create a Seamless Marketing‐to‐Sales Flow __________________________ 11
Import Data Into Salesforce Wave Analytics __________________________ 12
Online Exchange Community ______________________________________ 12
Supported Database and Storage Connectivity ________________________ 12
Spotlight: Integrating Salesforce Wave Analytics __________________________ 13
Tap Into the Power of Data Warehouses and Big Data __________________ 14
Streamline Business Data Analysis __________________________________ 14
Sustainable Success with Wave Analytics ____________________________ 14
Multiply the Value of Salesforce with Talend Integration Cloud ______________ 15
About Talend _____________________________________________________ 16
For More Information _______________________________________________ 16
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Executive Summary
As powerful and beneficial as Salesforce solutions can be on their own, their value to your
organization can be multiplied by integrating them with other critical enterprise systems. Among
the many integration options, Talend Integration Cloud stands out for its wide range of pre‐built
connectors, ease of implementation and use, and lower total cost. By serving as your single,
comprehensive platform for a unified integration strategy, Talend Integration Cloud makes it
possible for you to synchronize information, streamline businesses processes, and increase
effectiveness across your entire organization.
Why Integrate Salesforce?
As the leading customer relationship management (CRM) system, Salesforce can accelerate and
increase sales, enhance customer loyalty and grow marketing capabilities. It helps companies like
yours connect with customers, and organize and analyze vital data that can influence decisions.
Cross‐functional teams using Salesforce can access and leverage the most up‐to‐date customer
information throughout your organization to streamline business processes and maximize services
and solutions.
Integrating Salesforce with your key applications and data repositories boosts its benefits.
Companies have learned that the best way to meet both IT and business goals is to deploy best‐of‐
breed systems like Salesforce and use an integration platform to make them all work together
seamlessly.
Benefits of integrating Salesforce in particular include enabling sales teams, improving the
efficiency and effectiveness of business processes, increasing revenue, and providing additional
value to customers. Salesforce users, especially customer‐facing teams, can increase efficiency and
improve work quality by working from the same set of unified, trusted underlying customer data.
At the highest level, Salesforce integration can further activities that align with organization‐wide
objectives.
Key advantages of integrating Salesforce with CRM, ERP, HCM, and other applications and data
repositories include:
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Giving users access to the data they need, when they need it
Integrating and synchronizing customer information across business processes
Making Salesforce data available to your entire organization
Enabling you to load data from sales applications and other systems and output to data
warehouses, analytics, backups and more
Automating and streamlining data flow, which can otherwise be time‐consuming and
prone to errors
Integrating on‐premises systems, SaaS applications, and enterprise databases
Enabling data‐driven insights by extracting the bigger, connected picture
Advances in Data and Application Integration
Cloud Service Integration solutions, also known as iPaaS (for integration Platform‐as‐a‐Service), are
a new generation of native cloud offerings at the intersection of APIs, data integration and
application integration. They bring the best of both worlds by enabling hybrid integration across
cloud and on‐premises data sources and applications.
iPaaS solutions are typically articulated around connectors and prefabricated integration actions.
Connectors are used to connect to applications and data sources, in the cloud and on
premises, implementing the service call and processing the input/output content. Most
solutions provide pre‐built connectors, as well as a development environment to build and
share native connectors to applications, so you don’t have to implement custom web
services.
Integration Actions provide additional control over the data—they check data quality,
convert to different formats, and offer additional activities for managing, merging, or
cleansing your data.
iPaaS offerings include additional key functionality, such as administration and monitoring to check
for data loss or errors, schedule job execution, or assist in setting up environments and examples.
An iPaaS solution enables your data‐driven enterprise to:
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Drive growth by connecting SaaS and on‐premises applications and data—Use vendor‐
provided, community‐designed or in‐house connectors to bring together all the key
applications inside your organization, connecting both applications rolled out as part of
your IT strategy and those resulting from ad‐hoc projects, including CRM, marketing
automation, file sharing sites, HCM and ERP platforms. Enable big picture analytics and
predictable forecasting, and fuel growth by identifying new opportunities, markets,
customers, and products.
Boost security, governance and quality for richer data—Leverage controlled data
integration to enforce proper standards, data formats and security protocols. Improve data
quality by eliminating manual errors and identifying inconsistencies, duplications or junk
data before it pollutes your repositories.
Streamline business processes through automation—Increase team efficiency by slashing
time wasted on manual operations, and boost employee motivation while encouraging the
rollout of continuously improved best practices. Automate data cleansing, standardization
and enrichment while helping data flow faster through the enterprise, making it actionable
sooner.
Trigger breakthrough innovation by empowering citizen integrators—Enable business
users to try out new ways to simplify their jobs with simple, Web‐based interfaces to
connect data sources without needing IT expertise. Encourage them to think outside the
box and innovate while you remove bottlenecks and delays.
Common Salesforce business processes that can benefit from an iPaaS solution include supporting
lead‐to‐cash workflows and functionality, migrating to Salesforce, pursuing a unified integration
strategy, synchronizing product catalogs with a financial application, real‐time business analytics
and more.
About Talend Integration Cloud
Talend Integration Cloud is a secure and managed cloud integration platform that makes it easy to
connect, cleanse, and share cloud and on‐premises data. As an iPaaS managed by Talend, Talend
Integration Cloud provides instant, elastic, and secure capacity so you can easily shift workloads
between the ground and the cloud, increasing agility and lowering operational costs.
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Talend Integration Cloud enables real‐time analytics at a fraction of the cost through big data
integration in the cloud. It connects natively to SaaS and cloud applications, big data systems,
databases, packaged applications such as SAP, mainframes, files, Web services, data warehouses,
data marts, and OLAP applications.
You can design jobs with the powerful and productive Talend Studio, or via a web interface where you can design, manage and
monitor integration flows in the cloud. Talend Integration Cloud comes with enterprise‐class integration capabilities, including data
integration, data quality, big data, and support for more than 800 Talend connectors and components. Additionally, you will find
more than 100 prefabricated integration actions at Talend Exchange. You can run integration in the cloud with Talend Cloud Engine,
or in your data centers, on‐premises, with our Remote Engine.
Key Benefits of Talend Integration Cloud
With Talend Integration Cloud, you can:
Simplify and accelerate cloud integration—Talend Integration Cloud makes it fast and
easy to cleanse, enrich and share data from all your on‐premises and cloud applications.
Manage hybrid integration with instant, elastic, and secure capacity—Talend gives you
the flexibility to run integration anywhere, in the cloud or in your own data centers.
Enable big data insight at a fraction of the cost—Talend supports cloud and on‐premises
big data platforms, allowing you to deliver next‐generation analytics at a fraction of the
cost of traditional data warehouse solutions.
Empower anyone to integrate data using a self‐service interface—The Talend solution
enables IT to empower business users with self‐service integration tools, so they can move
and access data faster than ever before.
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Advantages of Talend Integration Cloud Over Other Solutions
An early approach to enterprise application integration (EAI) was developing custom point‐to‐
point integrations. Organizations have now had enough experience with that approach to realize
that the associated costs of development, implementation, and maintenance are prohibitive.
Many organizations then tried to implement SOA with ESB (service‐oriented architecture plus
enterprise service bus). While SOA is now an accepted principle, enterprise‐wide ESB
implementations thereof come with a very high cost, meaning it has rarely rolled out properly and
even more rarely kept up to date with business needs.
A flexible, scalable, next‐generation application integration solution, Talend Integration Cloud
offers robust capabilities while enhancing agility. Flexibility and scalability are key for both
software and the supporting hardware—and this is where the value of a cloud option like Talend
Integration Cloud is clearest. It lowers the total cost of ownership for servers, bringing on‐demand
scalability and capacity, while improving performance for globally distributed users.
Advantages of Talend Integration Cloud include:
Lower total cost—No support and maintenance overhead required to build and implement
your full enterprise integration solution.
No hidden costs—Talend does not charge more for extra connectivity to third‐party
solutions.
Vast open‐source community that crowdsources components—Talend Integration Cloud
is built on a foundation of years of contributions from the open‐source community.
Unified solution including big data, master data management and data quality—With
Talend Integration Cloud as your strategy for a unified integration approach, you can
integrate all your key enterprise applications using a single platform.
User interface for developers and intuitive self‐service user interface for business
users—Talend empowers all types of users to connect, enrich and share data in the cloud
with self‐service integration tools, and gives back time and tools to IT to focus on strategic,
revenue‐generating projects.
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Rapid implementation—The learning curve for developers is very short—it’s fast and easy
for them to learn how to connect systems and begin taking advantage of the rich
functionality Talend Integration Cloud offers. Put in your user credentials and within
minutes you have access to all your Salesforce objects.
Use Cases for Integrating Salesforce Using Talend Integration Cloud
Talend Integration Cloud is ideally suited to handling all the most common and most valuable use
cases that involve integrating Salesforce with other critical systems throughout your organization.
Note that with Talend Integration Cloud, you get all of Talend’s Salesforce capabilities in a single,
comprehensive package, which is often not the case with many integration vendors who charge
extra to connect to Salesforce and to your other CRMs, ERPs, and HCMs outside Salesforce. With
Talend, you get a single tool in a single package with no hidden costs.
Streamline Data Loading Into Salesforce
If you're not using an ETL tool, you’re either hand‐coding or using APIs from different applications
to load data into your Salesforce accounts or the Salesforce system. These APIs are often written
in different languages for different applications, so using them requires individuals to be proficient
in several languages and tools.
Using Talend Integration Cloud enables you to connect to many different applications via a single
tool and a single platform, which streamlines the process of loading data.
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Talend allows organizations to streamline and automate data loading into Salesforce from sources including Microsoft Office, CSV
files, Box and Dropbox, regardless of the original file schema. Unlike solutions with basic out‐of‐the‐box import functionality, Talend
allows you to ensure data quality, for instance through standardization (syntax for email addresses, international postal codes,
credit card numbers, etc.), de‐duplication (checking for existing contacts and merging if relevant) or augmenting the data (adding
missing zip codes, etc.).
Synchronize Salesforce Data With a Data Warehouse or MDM Application
Once your sales staff has loaded data into the Salesforce system, people within your organization
will want to analyze the data, possibly through your traditional data warehouse. In examining the
data, you may also find that you have data quality issues and data duplication.
By making it easy to connect with Salesforce, Talend and Talend Integration Cloud simplify the
processes of using analytics on the data and cleansing it with an MDM (master data management)
application. You can easily extract bulk data or delta records from Salesforce and load them into
your MDM application or into your data warehouse, which may be on‐premises, or may be a cloud
data warehouse like AWS Redshift. With Talend, it’s also easy to retrieve data from the MDM
application and synchronize it again with Salesforce.
Talend Integration Cloud enables better analytics at a fraction of the cost through data warehouse and big data integration in the
cloud. It captures customer data and market data from all your applications and from SaaS solutions like Salesforce, Marketo or
NetSuite, Box and Dropbox, and Amazon S3. It also captures data from on‐premises applications like SAP, as well as from data
sources like Hive, Cassandra, PostgreSQL, IBM DB2, MongoDB, Teradata, SQL server, Oracle, and Amazon RDS.
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Implement a Unified Integration Strategy
You may have many different applications you want to use to load data into Salesforce, or you may
want data from Salesforce to go to downstream systems like an ERP application for ordering and
invoicing. Instead of requiring multiple teams to learn different platforms and different API tools
for all those applications, you can use just one platform—Talend Integration Cloud—to implement
a unified integration strategy. Your staff won’t have to learn a different set of skills and you won’t
have to hire new employees for different applications simply to integrate your data. A single team
capable of using Talend Integration Cloud can integrate your systems more quickly than several
people, each capable of using a different tool.
Back Up Your Data
Backups are easy to do with Talend Integration Cloud because it’s easy to extract data from
Salesforce as often as you want and back it up using either an on‐premises or a cloud backup
strategy to meet data storage and archiving compliance regulations.
Talend helps organizations comply with regulations and best practices by allowing them to easily back up and store their data, on
premises or in the cloud.
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Create a Seamless Marketing‐to‐Sales Flow
Many marketing automation solutions like Marketo include connections to Salesforce. However,
what those solutions lack is the ability to do in‐flight data quality assurance. In many cases, the
connection is simply point‐to‐point data movement from a marketing automation system to
Salesforce.com. With Talend Integration Cloud, you can easily introduce data enrichment, data
quality, and cleansing routines to standardize data—all at no additional cost, because they are free
with Talend Integration Cloud. The result is a seamless flow of quality data from marketing to
sales. In addition, many of the basic out‐of‐the‐box connections between marketing automation
systems and Salesforce aren't flexible and can be difficult to use. With Talend Integration Cloud,
you have the flexibility to schedule data transfers at any frequency.
As was the case with data loading, creating seamless data flows with different marketing
automation systems and different APIs can require different skillsets to either build or use the
connections between systems. With Talend, even if you’re connecting multiple systems, you’re
using a single tool—and you get the added bonus of functionality for data quality, cleansing and
enrichment.
Talend allows organizations to implement a seamless marketing‐to‐sales flow, loading data on new marketing opportunities and
creating new leads if no match is found in Salesforce; otherwise, duplicate prospects can be merged with existing prospects and
records can be updated, keeping the marketing and sales cycle completely synchronized and enhancing pipeline forecasts.
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Import Data Into Salesforce Wave Analytics
Salesforce can perform analytics on data it contains, but if you
want to get data from other systems into Salesforce Wave
Analytics, you’ll need another type of tool or a unified integration
strategy. That’s where Talend Integration Cloud comes into play
with its large library of connections to other systems. With those
pre‐built connectors, Talend Integration Cloud serves as your
unified integration strategy, enabling you to easily pull outside
data from ERP or CRM systems—whether they’re on‐premises or
in the cloud—into Salesforce Wave Analytics. In addition, any
quality issues with the new data are automatically addressed.
Online Exchange Community
The Talend Online Exchange Community gives you access to more
than a thousand pre‐packaged connectors, components and
integration actions, including:
Salesforce connectors: Read & Write using SOAP API, CDC: only Updated or Deleted
records; and Build loaders: Bulk API and Compression, Wave Analytics
SaaS Connectors: Marketo (import leads, export leads, compare list and add/delete),
NetSuite
Packaged Application Connectors: SAP (table extract, BAPI, IDOC)
Big Data and Database Connectors: Amazon Redshift, AWS EMR, AWS RDS MySQL, HDFS,
HBase, Hive, MongoDB Technical Connectors: Amazon S3, Dropbox, Google Drive, Box,
Email (SMTP), FTP/SFTP, REST
Data Quality matching (contacts) and standardization (name, title, country, email)
Supported Database and Storage Connectivity
Amazon RDS, Amazon Redshift, Amazon S3, AS400, DB2, Derby DB, Exasol, eXist‐db, Firebird,
Google Storage, Greenplum, H2, HIVE, HSQLDB, Informix, Ingres, InterBase, JavaDB, JDBC, MaxDB,
Microsoft OLE‐DB, Microsoft SQL Server, MySQL, Netezza, Oracle, ParAccel, PostgresSQL,
PostgresPlus, SAS, SQLite, Sybase, Teradata, VectorWise, Vertica, Windows Azure Blob Storage
Key Connectors
Talend offers an extensive collection of proven connectors, components, and integration actions integration services. You can build simple or complex integration flows inside Talend Studio that connect, cleanse, and transform data, then simply push a button to publish and go live in seconds. You can also easily de‐duplicate and standardize data to increase information accuracy and completeness.
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Spotlight: Integrating Salesforce Wave Analytics
Salesforce Wave Analytics is an end‐to‐end analytics app that brings the power of analytics to
Salesforce users, and delivers a new level of insight directly to any device.
Talend for Salesforce Wave Analytics is a secure and managed cloud integration platform that
makes it easy to connect, cleanse, and share all your cloud and on‐premises data with Wave
Analytics. As a service managed by Talend, the platform provides instant, elastic, and secure
capacity so you can easily provide access to business insights with Wave Analytics while increasing
agility and lowering operational costs.
Talend enables data‐driven insights by capturing customer data and market data from all your applications, SaaS solutions like
Salesforce, Marketo or NetSuite, Box, Dropbox, Amazon S3, but also on‐premises platforms like SAP. It allows you to connect,
cleanse, enrich, and share this data, with ready‐to‐use data quality components.
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Tap Into the Power of Data Warehouses and Big Data
Talend for Wave Analytics helps you tap into the power of data warehouses and big data,
extracting the information you need from all your data sources including Teradata, DB2, Microsoft
SQL Server, MySQL, Oracle, PostgresSQL, MongoDB, Amazon Redshift, AWS EMR, AWS RDS, HDFS,
HBase, Hive, Cassandra, SQLite and more. Talend Integration Cloud provides the universal
connectivity to ensure Wave Analytics always reflects the complete picture, now and in the future.
Streamline Business Data Analysis
After deploying Talend for Wave Analytics, your business teams don’t need to submit requests for
IT to extract and clean up the data every time they need it. Data flows into Wave Analytics are
automated and accelerated, while Talend Integration Cloud’s business user self‐service interface
cuts out bottlenecks. Developers stay in control of changing business needs, boosting speed and
agility with Talend’s open source community to crowdsource connectors, components and
integration actions. Talend for Wave Analytics can be deployed at fraction of the cost you would
typically expect, and is up and running in no time.
Sustainable Success with Wave Analytics
With Talend, there are none of the hidden costs that other vendors tend to conceal when you
want to integrate with Wave Analytics. You don’t have to pay extra for “premium connectors,”
because with every edition, you have access to over a thousand connectors, components and
integration actions, for free. This is possible because Talend is truly built around an open source
community, on technology from the Apache Software Foundation (ASF) and using popular
languages such as Java. This means you avoid being trapped in proprietary technologies and
uncommon languages, where development resources are rare. It also means your Wave Analytics
deployment won’t come to a halt while you wait for budget approval for a simple new connector.
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Talend enables business users to be more agile by providing an easy‐to‐use web interface that allows them to design and run
integration flows. This is unlike traditional integration approaches that require manual development and submitting tickets to the IT
team.
Multiply the Value of Salesforce with Talend Integration Cloud
You deployed Salesforce to boost your organization’s ability to improve sales results, create more‐
loyal customers, and market products and services more effectively. Using Talend Integration
Cloud to integrate Salesforce with other essential applications can help you reach all those goals—
quickly, simply and cost‐effectively. Talend Integration Cloud handles all the essential use cases
that involve integrating Salesforce and delivers all the benefits of an integrated application
infrastructure—an infrastructure that supplies your staff with the most up‐to‐date data for making
informed decisions and taking effective action.
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About Talend
At Talend, it’s our mission to connect the data‐driven enterprise, so our customers can operate in
real time with new insight about their customers, markets, and business.
Founded in 2006, our global team of integration experts builds on open source innovation to
create enterprise‐ready solutions that help unlock business value more quickly.
By design, Talend integration software simplifies the development process, reduces the learning
curve, and decreases total cost of ownership with a unified, open, and predictable cloud and on‐
premises platform.
For More Information
To get your free trial of Talend Integration Cloud, please visit
http://www.talend.com/products/integration‐cloud . Free connectors to Salesforce and Salesforce
Wave Analytics are available on the Talend Marketplace Exchange, at
https://exchange.talend.com/ .
To schedule a visit from a Talend representative, send an email to [email protected] or visit
http://www.talend.com/contact .