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Integrated Ubiquitous Computing – Designing Urban Space with Digital MediaFlorian Resatsch & Daniel Michelis May, 8th 2006Uni Debrecen – Hungary
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/ 2Florian Resatsch/Daniel Michelis
Agenda
1. Introduction
2. Ubiquitous Computing
3. Design Integration
4. Designing Ubiquitous Computing Applications –
IEB Experiments and Learnings
4.1 High D (Interface)
4.2 Hypertagging (Human-Computer
Interaction)
4.3 Bluespot (Infrastructure)
4.4 Magical Mirrors (Participation)
5. Integrated Ubiquitous Computing in Public Space
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/ 3Florian Resatsch/Daniel Michelis
Institute of Electronic Business – I
The Institute of Electronic
Business (IEB) is an
affiliated institute of the
University of Arts, Berlin
Consultancy and research in the area of electronic business, communications and design
Network to connect scientists and practitioners
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Institute of Electronic Business – II
Main Research AreasDigital Communication
e-Government
Ubiquitous Computing
Performance Marketing
Human Computer Interface
Key Facts
Employees: 25
Number of students: 160
Public-Private-Partnership
Director: Prof. Dr. Dr. Thomas Schildhauer
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Agenda
1. Introduction
2. Ubiquitous Computing
3. Design Integration
4. Designing Ubiquitous Computing Applications –
IEB Experiments and Learnings
4.1 High D (Interface)
4.2 Hypertagging (Human-Computer
Interaction)
4.3 Bluespot (Infrastructure)
4.4 Magical Mirrors (Participation)
5. Integrated Ubiquitous Computing in Public Space
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Ubiquitous Computing (UbiCom)
Definitions Ubiquitous Computing
“The most profound technologies are those that
disappear. They weave themselves into the fabric of
everyday life until they are indistinguishable from
it” (Weiser, M., 1991)
Ubiquitous Computing is
(1)numerous, casually accessible, often invisible
computing devices,
(2)frequently mobile or imbedded in the environment
and
(3)connected to an increasingly ubiquitous network
structure. (Source: National Institute for Standards and Technology, www.nist.gov/pc2001)
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Development Stages
01001
Mainframe-Era:one Computer,many Users
01001
PC-Era:one Computer,
one User
01001
Ubiquitous-Computingmany Computers,
one User
01001
01001
01001
01001
01001 01001
01001 01001
01001
010010100101001
010010100101001
Time
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UbiCom: Ubiquitous Connectivity
Mainframe-Era:Beginning connections
01001
PC-Era:Internet
Ubiquitous-ComputingWeb of Objects
01001
01001
01001
01001
01111
01001
01001
01001
01001 01001
01001 01001
01001
010010100101001
010010100101001
Time
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Technological Advancements Enable UbiCom
150 M
100
50
0
400
200
0
2001 2005 1998 2002
Five year market forecast for numbersof MEMS chips produced for microelectronics(Source: MEMS Industry Group)
Five year trend:Number of stories in the New York times including the word „Sensor“(Source: Lexis-Nexis)
(Source: McCullough, M, 2004)
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Extending Connection
Ubiquitous-ComputingDigital augemented physical objects and
new ways of interaction
01001
01001
01001 01001
01001 01001
01001
010010100101001
Internet (Virtual World)Real World
Information
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Open Questions On UbiCom
What can we expect in terms of interaction,
information, data security, privacy?
What are successful applications in UbiCom scenarios?
(Source: Alois Ferscha, Uni Linz)
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The IEB UbiCom Initiative
Cooperation of Universities and Industry
Management
Communication Technology
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Why We Should Look At UbiCom?
• There is a paradigm shift from cyberspace to
pervasive or ubiquitous computing
• Digital technology pours out of the screen
into our daily life under the laws of physics
• The everywhere and ubiquitous approach will
be part of everyone‘s life
• To avoid scenarios as shown in „Minority
Report“ it is important to shape this vision
• Ubiquitous Computing is already here
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Excursus: UbiCom Has Many Faces
Everyday life support via invisible data
gathering: Weather data with mobile phone
networks.
(Source: Tel Aviv University)
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Excursus: UbiCom Has Many Faces
Using Near Field Communication and RFID to
support daily processes.
(Source: NTT DoCoMo)
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Theoretical Overview of Intersecting Domains
Extending the science of human-computer
interface and programming into a culture of
situated interaction design:
(Source: M.McCullough, 2004)
UbiquitousComputing
Environmentalknowing
DesignValue &
Integration
InterfaceDesign
GeoWares
Types &Patterns
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Basic Principlesof UbiCom
Content,
Infrastructure
and Interface
• Content needs to be prepared, processed,
stored and channelled to the user via an
appropriate medium. • The millions of single transactions and
interactions between microchips and human
actions determine the infrastructure.• The human-computer interface is the
contact point between man and machine and
the single point of contact in Ubiquitous
Computing scenarios.
„To anyone with too much gear and too little time, the mere
availability of technical capabilites [and functions]
hardly guarantees utilization“ (Clement Mok, Designer)
(Source: M.McCullough, 2004 and John Dewey)
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Basic Principlesof UbiCom
Context,
Participation
and Value
• Whether features are understood depends
on the context in which they are
encountered.• Well-being requires a better state of
human activity. Much of our sense of
environment emerges from participation.• Value emerges from interactions and
(ex)change. Things have no value in
itself – they only have value for
someone.
„To anyone with too much gear and too little time, the mere
availability of technical capabilites [and functions]
hardly guarantees utilization“ (Clement Mok, Designer)
(Source: M.McCullough, 2004 and John Dewey)
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The question is …
Interface
Content
Context
Infrastructure
Value
What are the success factors on …
Participation
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How Can We Solve The Open Issues? Example: Interface
New ways of interaction are needed to create
context-sensitive, participatory interfaces
that create value
Foreground
Background
Virtual Physical
Graphical UserInterface
(GUI)
HapticInterface
InhabitableInterface
(smart space)
Ambientinterface
(Source: McCullough, M, 2004)
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Infrastructure Levels of UbiCom
RFID Physical World
Network Process Center
Interfaces
Applications
Middleware
OS, Network
Hardware (PDA, Handy)
Processes Vertrags-abschluß
Trans-ponder-Einbau
KFZOrtung
on demand
Finder-prozess
KFZ-Rück-
führung
Transponder
Aktivierung
Deaktivierung
0 1 2 3 4 5 6
Billing
7
Transponder
Vertrags-Daten
Management
Design
Partners
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Agenda
1. Introduction
2. Ubiquitous Computing
3. Design Integration
4. Designing Ubiquitous Computing Applications –
IEB Experiments and Learnings
4.1 High D (Interface)
4.2 Hypertagging (Human-Computer
Interaction)
4.3 Bluespot (Infrastructure)
4.4 Magical Mirrors (Participation)
5. Integrated Ubiquitous Computing in Public Space
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Developing Products In Two Worlds
Quelle: Beat Schmid
Implementation
I
Implementation
II
World IFunctions in materials
World IISymbols in Hearts and
Minds
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Integrative Design
Quelle: Beat Schmid
Technology Perception
Business
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Examples: Failures and Successes of Design-Integration
Quelle: Beat Schmid
SuccessFailures
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Increasing Importance of Implementation II
Implementation I
Implementation IIrequired time
Quelle: Beat Schmid
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Agenda
1. Introduction
2. Ubiquitous Computing
3. Design Integration
4. Designing Ubiquitous Computing Applications –
IEB Experiments and Learnings
4.1 High D (Interface)
4.2 Hypertagging (Human-Computer
Interaction)
4.3 Bluespot (Infrastructure)
4.4 Magical Mirrors (Participation)
5. Integrated Ubiquitous Computing in Public Space
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Agenda
1. Introduction
2. Ubiquitous Computing
3. Design Integration
4. Designing Ubiquitous Computing Applications –
IEB Experiments and Learnings
4.1 High D (Interface)
4.2 Hypertagging (Human-Computer
Interaction)
4.3 Bluespot (Infrastructure)
4.4 Magical Mirrors (Participation)
5. Integrated Ubiquitous Computing in Public Space
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Implementation II – Reducing Complexity or „Ways Beyond Graphical Interfaces“
The starting point is to optimize the learned
way of interaction of GUIs and work into the
Inhabitable Smart Spaces
Foreground
Background
Virtual Physical
Graphical UserInterface
(GUI)
HapticInterface
InhabitableInterface
(smart space)
Ambientinterface
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Implementation II – Reducing Complexity or „Ways Beyond Graphical Interfaces““
The starting point is to optimize the learned
way of interaction of GUIs and work into the
Inhabitable Smart Spaces
Foreground
Background
Virtual Physical
Graphical UserInterface
(GUI)
HapticInterface
InhabitableInterface
(smart space)
Ambientinterface
1. Optimization of the GUI
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Implementation II – Reducing the Complexity
(Source: Avero, Berlin, www.avero.de)
Visualization ofmultidimensionaldata
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before
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Complexity Reduction Through Abstraction
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now
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Implementation II – Complexity Reduction
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handy-tool
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handy-tool Select Direction [5]
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handy-tool Select Starting Time [>]
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handy-tool Calculate Driving Time [3/7]
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handy-tool Legend [*]
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Agenda
1. Introduction
2. Ubiquitous Computing
3. Design Integration
4. Designing Ubiquitous Computing Applications –
IEB Experiments and Learnings
4.1 High D (Interface)
4.2 Hypertagging (Human-Computer
Interaction)
4.3 Bluespot (Infrastructure)
4.4 Magical Mirrors (Participation)
5. Integrated Ubiquitous Computing in Public Space
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Implementation II – Reducing Complexity or „Ways Beyond Graphical Interfaces“
The next step was the trial of interfaces
beyond the screen itself into the smart
space.
Foreground
Background
Virtual Physical
Graphical UserInterface
(GUI)
HapticInterface
InhabitableInterface
(smart space)
Ambientinterface
2. Extending the interfacebeyond the screen
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Explorative research projecthypertagging
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Installation DATACARRIER
• Installation in the German Historical Museum Berlin
• Traditional roles where exchanged, participants became DATACARRIERs
• RFID-tags embedded in personal invitations
• Participants become passive data carriers, that revealed their personal data unknowingly
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We tagged the event tickets...
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... to personalize executives, ...
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...scanned their personal data,
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displayed it on public screens,
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... and observed the audience.
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Installation FLOATING THOUGHTS
• Prototype at the International Symposium of Electronic Arts 2004
• Hypertags used as medium of communication
• Personal information could be stored and transmitted
• Data was physically attached to the vessel
• Goall: Explore usage patterns and “data drift”
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Data was linked to RFID and...
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... attached to physical objects.
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Users could share thoughts and...
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... locate them on the vessel.
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What we expected...
What we expected ....
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...and what we found.
... and what we found.
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Agenda
1. Introduction
2. Ubiquitous Computing
3. Design Integration
4. Designing Ubiquitous Computing Applications –
IEB Experiments and Learnings
4.1 High D (Interface)
4.2 Hypertagging (Human-Computer
Interaction)
4.3 Bluespot (Infrastructure)
4.4 Magical Mirrors (Participation)
5. Integrated Ubiquitous Computing in Public Space
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bluespot – The Future Advertising and Shopping Mile
The „Future Advertising and Shopping Mile“
is a research project on the integration
of various (digital) media in highly
frequented shopping areas in public
space.
Prototype went live on April, 26th 2006 in
Berlin, Germany in the area of the
„Kurfürstendamm“.
The idea: Ubiquitous availability of
services in public space!
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The Area of the Prototype
Research Area
WittenbergplatzWittenbergplatz
George-Grosz-PlatzGeorge-Grosz-Platz
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How Many People Are in The Areal?
People on a Regular Saturday
Samstag 11.00h bis 13.00h
7028
11543
0
4000
8000
12000
16000
20000
24000
28000
1999 2000 2001 2002 2003
Jahr
Num
ber o
f pas
sers
-by
Kurfürstendamm Tauentzienstrasse
Average amount9285 Personen
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The Company Wall AG as the Intermediate
Available Street Furniture
Bus Stop Shelters
Kiosk Systems
City Info Panel
City Light Board
Aut. Public Toilet
Information Terminal
e-Info Terminals
Screen rounded
Indoor Cases
Some Examples
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^4. bluespot
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^4. bluespot
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Process of the Project
Description of Different Projects Phases
1. Analysis1. Analysis 3. Recommendation for Future Activities
3. Recommendation for Future Activities
Results of the Analysis:
• Definition Target Groups
• Potentials of Different Media Categories
Results of the Analysis:
• Definition Target Groups
• Potentials of Different Media Categories
Description of the Conception:
• Concept of a Possible Infrastructure
• Based on a Portal System
Description of the Conception:
• Concept of a Possible Infrastructure
• Based on a Portal System
Precise Suggestions for Future Activities
• Build a Prototyp of the Portal System Including all Wall Key Accounts
Precise Suggestions for Future Activities
• Build a Prototyp of the Portal System Including all Wall Key Accounts
2. Conception2. Conception
4. The Prototype (Pilotphase)
4. The Prototype (Pilotphase)
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The Combination of Advertising and Shopping
AdvertisingClients
Local Advertising Clients
Canalize Marketing Messages
Target Group:SHOPPER
Target Group:CONSUMER
Target Group:TOURIST
Mobile Devices e-Info Terminals Posters
Feedback Channel
Integration of the Media on Three Levels
Future ShoppingFuture Advertising
PORTAL
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The Portal
Requirements
The Portal is Used by Different Groups with
Different Needs
Advertising Clients Passers-by Wall Employees
Functionalities• Log-In/Log-Out• Advertising Booking
Centre• Statistics
Functionalities• Mobile Couponing• Location-Based
Information• Maps of the City • WLAN
Functionalities• Content Administration• Advertising Clients
Administration• Statistics
Portal und Services
GUI Online GUI Online GUI Mobil GUI Terminal GUI Online
Pflic
hten
heft
besc
hrei
bt F
unkt
ione
nC
lickd
umm
y ze
igt
Funk
tione
n
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Parts of the Concept: The Integration of City Light Posters Into the Scenario
Bluetooth Poster
Bluetooth Sender
CustomerProfiles
GUI Personal Identity
Assistant
User Profile Agent
ServiceAgents
for ContentSyndication
andDistribution
Browsing
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Technical Concept/Infrastructure
Content Integration System
PORTAL
PORTAL
Content BUS
InhalteWerbekunden
InhaltePassantenDatenbank
Profile
Inhaltevon
WALL AGe-Info Terminal
oder Mobile Endgeräte
Advertising Portal
Transfer of data
Wall AG
TOURIST
AdvertisingClients
CONSUMER
SHOPPER
TOURISTCONSUMER
SHOPPER
TOURISTCONSUMER
Datavisuals
GSM, UMTSWLAN
TCP/IPTrans-missionLayer
Content Producer
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The real thing…
The following
services were
distributed:• Free Wireless
Lan• Free Internet
Access• Free Telephone• Savings in a
Couponing
System• Cityinformation• New products in area
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bluespot: WLAN Hotspots Locations
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The First Shot:Bluespot Live
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Reality: Passenger Survey
Which services of bluespot are you familiar with?
33
12
15
29
12
0 5 10 15 20 25 30 35
Stadtinformationen
Aktions-/Sparcoupons
Telefonie
Internetzugang amTerminal
W-LAN Zugang
% der Angaben
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0
20
40
60
80
100
Shopping T
ipps
Veran
staltu
ngsüber
sich
t
Gas
trotip
ps
NightL
ife In
fos
Kinopr
ogra
mm
Hotel-I
nfo
Sehen
swürd
igke
iten (K
ultur&
Freiz
eit)
Wic
htig
e Tel
efonn
umm
ern
Stadtp
lan
Hinwei
se a
uf öffe
ntlic
he Toile
tten
Tipps
zum
akt
uelle
n Sta
ndort
% d
er A
ng
aben
Reality: Passenger Survey
What kind of city information do you need in
public space?
Very Interesting
Interesting
No answer..
So so
Not Interested in
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Passenger Survey
Why did you just use the terminal?
0,00
5,00
10,00
15,00
20,00
25,00
Angeb
ote
des E
inzel
hand
els
Shopp
ing
Tipps
Veran
staltu
ngen
info
rmat
ionen
Gastro
tipps
NightL
ife In
fos
Kinopr
ogra
mm
Hotel-
Info
Kultur
und
Fre
izeit
Adres
sen/
Telefo
nnum
mer
n
Digita
le Sta
dtka
rte
Aus N
eugi
er
Sonst
iges
% d
er
Ne
nn
un
ge
n
Main reason:
Curiosity!
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Learnings from bluespot
Infrastructure and Interface Success ComponentsThe access component (“can”): This factor assumes that there
is a required infrastructure - ranging from streets to
mobile phone networks - that must be available and the
corresponding devices to use the infrastructure.
The attention component (“know”): In addition, availability
alone is not sufficient to trigger the use of a service in
a public space, potential users must know about the
availability of the service and be informed where and how
to use it.
The willingness component (“want”): Finally, the potential
user must decide whether they are interested and willing
to use the service in the proposed way, another way or not
at all. The willingness component highlights the
importance of the contextual factors as discussed above.
To want something also includes that the services are to
be adapted to the relevant target group in terms of the
corresponding needs.
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Shot #2
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Agenda
1. Introduction
2. Ubiquitous Computing
3. Design Integration
4. Designing Ubiquitous Computing Applications –
IEB Experiments and Learnings
4.1 High D (Interface)
4.2 Hypertagging (Human-Computer
Interaction)
4.3 Bluespot (Infrastructure)
4.4 Magical Mirrors (Participation)
5. Integrated Ubiquitous Computing in Public Space
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6. Outlook
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Implementation II – Remediation
"The content of any medium is always another medium.
The content of writing is speech,
just as the written word is the content of print, a
nd print is the content of the telegraph“ (McLuhan)
Remediation • Jay David Bolter/Richard Grusin • New medium is always the representation of older medium
• transparent remediation – „The digital medium wants to erase itself,
so that the viewer stands in the same relationship to the content as
she would if she were confronting the original medium." • translucent remediation – visible difference between the new and the
old medium through enhanced funcitions • refashioning remediation – New technologies refashion the older
medium completly, while the origin of the older medium remains
visible • absorbing remediation – the older medium is completly absorbed by
newer medium
Quelle: Bolter/Grusin
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Applied Remediation: SAP Media Facade
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Agenda
1. Introduction
2. Ubiquitous Computing
3. Design Integration
4. Designing Ubiquitous Computing Applications –
IEB Experiments and Learnings
4.1 High D (Interface)
4.2 Hypertagging (Human-Computer
Interaction)
4.3 Bluespot (Infrastructure)
4.4 Magical Mirrors (Participation)
5. Integrated Ubiquitous Computing in Public Space
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The answer is …
Interface
Content
Context
Infrastructure
Value
Participation
CombiningApplication
a serious combination of the factors..
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What answers do we have???
The success factors … on only a few aspects.More research needs to be done.
- Face recognition as Interface/Participationdevice?
- Infrastrucural process centers?- Business Cases?
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Every great advance in science has issued from a new audacity of imagination. John Dewey
KontaktFlorian [email protected]
Daniel Michelis [email protected]