Download - INTEGRATE Chicago - Clarissa Beyah-Taylor
Clarissa S. Beyah-TaylorVice President, ExelonPepco Holdings Communications
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Breaking Through Key Elements to Career Navigation
Overview
• Understanding Your Brand– Candid self reflection
• Career Evolution– Differentiating yourself with key tools– Professional portfolio
• Using Your Network To Advance– Defining and leveraging your network– Career navigation insights
• Q&A
Understanding Your Brand
What Sets Me Apart?
What Do I Do Best?
What Am I Known For?
What Are My Interests?
Where Do I Belong?
What Value Can I Create?What Are My Strengths?
Your Brand: Who Are You?
?
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What’s in Your Brand?
Occupation
RelationshipsCommunication
Reputation
• Actions & Behaviors• “Say-Do” Ratio• Achievements• Failures• History
• Job(s)/Role(s)• Skills & Expertise• Talents• Organization(s)• Work/
Community
• Boss• Peers, Team(s)• Affiliations• Family/Friends• Adversaries
• Non-Verbal– Appearance – “Perceived “– Demographics• Verbal• Discoverable- Social
Media
5What do you say about yourself & others?
Career Evolution
Differentiate Yourself with Key Tools
Investing in YOU
How many have you created about… Y. O. U. ?
How many presentations, proposals, summaries or reports have you constructed about… a project… a plan… an event… an organization?
?
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Career Tools
Stand out… when you are not
in the room
1Amplify your story, share depth of experience & breadth of skills
Showcase your journey, expand on outcomes you’ve achieved
Provide evidence and visuals of impact you drove
Demonstrate understanding of opportunity, share your approachSet yourself apart — stand out from
the competition
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Career Evolution-- Invest in Yourself
Essentials to Proactively Advancing
Your NarrativeWho You Are
Your ToolsWhat You Deliver
YourExecutive Portfolio
Key Tools
Differentiate & Win
• Skills• Capabilities• Experiences
• History• Accomplishments• Contributions
Amplification Foundation
Elevator Pitch
Your NetworkYour Support Team
• Navigate• Grow• ID Opportunities
Brand Ambassadors
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Your Narrative
• Short, simple & easily understood
• A clear expression of who you are
• Easily repeatable & adaptable
• In your voice
Purpose & Use of Statement
Elevator Pitch Networking Portfolio Electronic Profile
(LinkedIn, Twitter, Facebook, Blog…)
Resume Interviewing
Your Personal Statement
Accomplishment Summaries
Play the Numbers Game.Think Money, Time, and Amounts in relation to your
accomplishments
SPAR – Storytelling Format
$
S Situation: Context and setting — new business model, org. restructuring
P Problem: Challenge resulting from context — need to respond, act
A Action: Step you took, program you led, project/product launched
R Result: Outcome — In numbers where possible (charts, infographics…)
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Differentiate – An Executive Portfolio
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Fill gaps lost in resume or cover letter
Resumes give linear, more narrative view
Cover letters are short & focused on why you are
applying
Fill gaps
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Show organization skills & thinking processVerify points made during an interviewIdentify past work
experience and current correlations
“Show“ your skills
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Give More Depth & Breadth
Help visually-minded reviewers grasp concepts
Give More Depth
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When complementing other career tools, a portfolio can add a powerful advantage.
Key Considerations…
Creation requires extensive preparation, long hours of planning and work
• Focused on your expertise and ability to make abottom-line contributionObjective
•3-20+ pages depending on type of content…•Content will vary for each individual• Flexible structure options— narrative, slides,
electronic…•May include graphs, tables or charts, pictures
Format
•Presented directly to decision maker(s), search team or panel… person most likely to be your boss Audience
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Many Types of Portfolios
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Portfolio(s) can vary or change based on where you are in your career AND what your objective is
Output examples…• Booklet format with “sleeves”• Work Samples – Creative, Writing, Published Work• Slides from Projects
Early Career OR Creative OR
Technical Focus
Input Examples…• Narrative Summaries• Charts showing outcomes achieved• Descriptions of projects and outcomes (vs. samples of
work product)
Mid-Career OR Project
Management Focus
Outcomes, over time… examples….• Career Snapshot• Key Trends, themes and outcomes over time• Types of functional expertise
Leadership,Strategy Focus
Bonus DifferentiatorsProposal or Project Analysis
Few individuals will take the time to create …when done correctly…can be critical differentiator
Demonstration of your knowledge, insights, problem solving approach and work methods
1-2 page(s), using a bulleted or narrative form
Key issues you would address if you were to receive the role
Summary of position needs/environmental landscape based on your industry knowledge, research of role, understanding of organization
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Tool Amplification: Do’s and Don’tDo
• Share with trusted network for candid feedback• “High-touch hand-off” to
decision maker(s)– Following or at end of
interview(s); To trusted sponsor
• Sound judgment critical in how you share
• Regularly update– Save key files, examples,
summaries after projects end– Email accolades…
Don’t
• Show and Tell during first interview• “Present” during interview• Email lots of tools in advance• Broadly circulate them• Include confidential
information that is not yours to share• Include references /
endorsements without permission
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Using Your Network To Advance
What is Networking
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1 Relationships with Professionals – Foundation
2 Ongoing and 2-way – Constant Care and Feeding
3 The most effective way to advance your career– Results
70% of all jobs are found through networking. 60% are never posted or advertised- U.S. Bureau of Labor Statistics
Employers fill the majority of job openings through the unadvertised, or hidden, job market.- --Occupational Outlook Quarterly
Mapping & Activating Your Network
Already know
Bridges
Can Hire
A- Already Know
People you already know: (favorable AND unfavorable) personal, professional, social…
B- Bridges
Contacts who connect or introduce you to “C” decision makers
C- Can Close or HireDecision Makers with authority to hire now or in the future
Might include former supervisors or colleagues who have been promoted
Breaking ThroughThink through channels for advancement
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Current Company
Social Profession
al Sites
Association Job Boards
Executive Recruiters
Your Network
1 Know Your Brand – Assess it, Build It, Grow it, Proactively Maintain it
2 Manage Your Career– Develop a network and suite of tools
3 Outcomes Matter– Ensure brand materials pass the “So What?” test
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5Update Your Portfolio Regularly– regular maintenance is easier than creating from scratch
Summary
Invest in yourself– Create a portfolio that suits you & sets you apart