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INSIGHTS:
ENGAGING MILLENNIALS IN THE WORKPLACE
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FION TSANG DIRECTOR OF BUSINESS DEVELOPMENT AIESEC IN ESTONIA
VIKTORIJA VYSOCKAJA DIRECTOR OF MARKETING & COMMUNICATIONS
AIESEC IN ESTONIA
WHO ARE WE?
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- HONG KONG - 20 YEARS OLD - HAVEN’T GRADUATED YET!
- FUN FACTS
WHO ARE WE?
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3 Adjectives to describe Millennials…
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MILLENNIALS ARE…
LAZY
SELF-CENTRED
DEPENDENT
SPOILEDUNMOTIVATED
CREATIVE
TECH-SAVVY
IRRESPONSIBLE
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MILLENNIALS FACTS
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MILLENNIALS FACTS
*Source from The 2016 Deloitte Millennial Survey
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JOB IS…
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MILLENNIALS FACTS
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YOUTHSPEAK
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YouthSpeak 1.0 (2015): 42,000 responses (Globally)
YouthSpeak 2.0 (2016): 90,000+ responses (Globally)
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WHY IT MATTERS?
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in Estonia
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YOUTHSPEAK IN ESTONIA
30+ 1%
28-30 1%
25-27 10%
23-24 17%
20-22 48%
16-19 23%
Age Distribution
42,3%
Female Male
57,7% 63.3% 33.03%
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DRIVERS IN LIFE
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YOUTHSPEAK IN ESTONIA
3 main motives that drive Millennials in life
12,5%11,5%
9,5% 1,2% 1,2%2,1%
BOTTOM 3TOP 3
Purpose in life
Love Power & Authority
Socialstatus
RecognitionFamily
12,5%11,5%
9,5% 1,2% 1,2%2,1%
BOTTOM 3TOP 3
Purpose in life
Love Power & Authority
Socialstatus
RecognitionFamilyFreedom Love Sense of Adventure
10.7%9.48%
9.17%
Power & Authority
Social Status
Spiritual and Transcendental Values
1.22% 1.53%2.75%
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YOUTHSPEAK IN ESTONIA
3 things that Millennials would do if they could be paid for anything*
*Based on the keywords search analysis
TRAVEL TEACH BUILDTravel Write Work for NGOs
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LEADERSHIP
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YOUTHSPEAK IN ESTONIA
Key Characteristics of a LEADER
Inspirational Determined Passionate & Purposeful Open-minded
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YOUTHSPEAK IN ESTONIA
Key Characteristics of a LEADER
“What he did was not for his own benefits, but for a bigger purpose.”
“Ability to listen and understand, empathy, ability to empower people”
“He believed in what he was doing.”
“He (at least seems to) care(s) about his workers/people”
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EDUCATION
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YOUTHSPEAK IN ESTONIA
Most useful methods of Learning
41,5%International Exchange Experience
20,2%Volunteering
11,9%
11,7%
Study tours
Workshops
Practical Experiences
Mentoring
Working Groups
32.17%
16.56%
14.01%
12.42%
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YOUTHSPEAK IN ESTONIA
Practical learning experiences Millennials would like to have in order to grow personally and professionally
36%Academic Institutions
15,8%Parents / Relatives
11,6%Friends
30.28% Exchange
23.85% Workshops
21.10% Volunteering
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CAREER
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YOUTHSPEAK IN ESTONIA
Where do millennials see themselves working in 10 years?
57,7% Start-ups
22.63% 57,7% NGOs 17.89%
57,7% SMEs 15.26%
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YOUTHSPEAK IN ESTONIA
What aspect of career is most important for Millennials?
46,3%
University AIESEC TV/ RADIO/NEWSPAPER
United Nations website
18,1% 8,2% 6,8%
Meaningful Work
Constant Learning
Global Opportunities
Work-life Balance
27.78% 20.37% 13.89% 12.96%
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What surprised you the most?
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YouthSpeak 1.0: http://youthspeak.aiesec.org/our-insights/ YouthSpeak 2.0: http://youthspeak.aiesec.org/preliminary-report/
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SATISFACTION VS ENGAGEMENT
ESTONIA?NO. 73 (5.43)
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SATISFACTION VS ENGAGEMENT
Source: Gallup Employee Engagement Survey
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SATISFACTION VS ENGAGEMENT
EMPLOYEE SATISFACTION
EMPLOYEE ENGAGEMENTVS
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OUR EXPERIENCE
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OUR EXPERIENCE
PURPOSE OF YOUR COMPANY
CULTURE THAT THEY FEEL
ENGAGED
GROWTH NOT ONLY
PROFESSIONALLY BUT ALSO PERSONALLY
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OUR EXPERIENCE
PURPOSE OF YOUR COMPANY
CULTURE THAT THEY FEEL
ENGAGED
GROWTH NOT ONLY
PROFESSIONALLY BUT ALSO PERSONALLY
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CULTURE
5 Cultural Keys
Collaboration Creativity Connection Celebration Contribution
Source: Evoloshen Academy
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MINDVALLEY
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OUR EXPERIENCE
PURPOSE OF YOUR COMPANY
CULTURE THAT THEY FEEL
ENGAGED
GROWTH NOT ONLY
PROFESSIONALLY BUT ALSO PERSONALLY
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GROWTH
JOB?
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GROWTH
EXPERIENCE
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AIESEC EXPERIENCE
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AIESEC EXPERIENCE
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MENTORSHIP IN WORKPLACE
*Source from The 2016 Deloitte Millennial Survey
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SUPPORT SYSTEM
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MINDVALLEY: THE 3 QUESTIONS
• EXPERIENCE
• GROWTH
• CONTRIBUTION
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Your TIME!
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MILLENNIAL TALENTS
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MILLENNIAL TALENTS
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MILLENNIAL TALENTS
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USEFUL RESOURCES
YouthSpeak 1.0 Report: http://youthspeak.aiesec.org/our-insights/ YouthSpeak 2.0 preliminary report(Final report publishing in May): http://youthspeak.aiesec.org/preliminary-report/ How to transform your company culture & attract brilliant talents (By Vishen, founder of Mindvalley): https://youtu.be/X1dmVox38_w The 2016 Deloitte Millennial Survey deloitte.com/MillennialSurvey Evoloshen Academy evoloshenacademy.com Gallup Employee Engagement Survey http://www.gallup.com/topic/employee_engagement.aspx
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USEFUL RESOURCESThe Engage Book: Your Step By Step Guide to Creating a Workplace That You, Your Co-Workers, and Your Customers LOVE! By Sergio & Karin Volo, Founders of Evoloshen: http://www.theengagebook.com/
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FION TSANG Director of Business Development @ AIESEC in Estonia
Associate Partner & Employee Engagement Specialist @ Evoloshen [email protected] [email protected]
THANK YOU!