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By:Jeffrey H. Dyer, Hal B. Gregersen,
and Clayton M. Christensen
THE INNOVATOR’S DNA
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WHAT MAKES INNOVATORS DIFFERENT
Associating Questioning
ObservingExperimenting
Networking
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• Ability to successfully connect seemingly unrelated questions, problems or ideas from different fields
• The more diverse our experience, the more diverse is the association.
• Innovators spent time in exploring new and unrelated things
• Understand, categorize and store new knowledge which helps the brain in recombining association
Example: Steve job, the art of calligraphy, meditation practices in
Indian ashram, the fine details of Mercedes Benz
ASSOCIATING
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• Innovators ask questions that are provocative and challenge common wisdom
• Emphasizes on asking “Why?” and “Why not?” and “What if?”
• Build the capacity to imagine opposites and reaching a synthesis which is better than the opposite ideas.
• Embracing constraints to get out of the box insights.
Example: Michael Dell hitting on his revolutionary business model
QUESTIONING
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• Scrutinize the common phenomenon, observe the behavior of potential customers
• New business ideas come from observing other people and trying to live their life.
• Carefully and consistently look out for small behavioral details – in the activities of customers, suppliers and other companies
Example: Ratan Tata stumbling upon the idea of Nano car.
OBSERVING
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• Experimentation can be, intellectual exploration, physical tinkering or engagement in new surrounding.
• Make experiment in everything which you do
• Create a culture that foster experimentation
• One of the most powerful experimentation is engaging in living and working overseas
Example: Steve Jobs disassembling Sony Walkman, Howard Shultz roaming Italy coffee bars
EXPERIMENTING
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• Devote time and energy to find and test ideas through a network of diverse individual
• Meet people with different kind of ideas and perspectives to extend knowledge domains
• Attend idea conferences to get newest ideas, passions and projects.
Example: Michael Lazaridis inspiration for Blackberry occurred at conference in 1987, wireless data system for coke
NETWORKING
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• Increase confidence in your creative abilities
• Strengthened your innovative thinking
• Try to ask questions like - “Why?” and “Why not?” and “What if?”
• To sharpen your observational skills, watch how certain customer experience a product
• Don’t squander the opportunities and learn different lifestyles and local behavior.
• To improve your networking skill, contact the five most creative people you know and ask them to share what they do to stimulate creative thinking
AUGMENTING INNOVATIVE SKILLS
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Thank You
Group 6 – PGDM 2011 – 2013
Deepak RajaAmit KanabarBharti Verma
Anil BehalKumar Gaurav