Ethnography &
Antropology
We rely on several sources when we develop new products
New product
User friends
User insight and
Co-creation
Advisoryboards anduser groups
Focusgroups
Ethnographic research - mapping of “User journey”
Home
Socializing
Toilet
Morning procedure
s
Preparing oneself
Travel
A single day
Life as a whole
Non-user Accident Hospital Care Home Life goes on
Respect the context: Designing discretion
Disposal is a potential discretion issue
Discretion in Purse Discretion in Pocket Discretion in Trash
• Discrete colour execution; No significant turquoise signposting• Little text and regulatory information on the product
Intuitive up and down Resembles known products Unintended handling
Non intuitiveSplit line
IntuitiveSplit line
• Correct intuitive orientation when opening due to placement of split line and the tapered shape
• No unintended spilling of PVP water
Put the user experience first: Intuitive orientation
The short part is the top
• The user needs a reliable product. It creates reassurance when they know that the catheter will not roll away once placed on a table.
• The product needs to be stable also in a bathroom environment with few or none horizontal surfaces.
Put the user experience first: Anti-roll
Anti-roll
• The bold triangular shape provides the user with a firm grip• The rounded corners gives a soft and approachable impression when handled• A smooth and controlled twist opening avoids PVP water spillage
Put the user experience first: Easy-opening
• The product feels fresh. It appears sealed, sterile and clean to the user, inspiring confidence
• ‘Click’ sound when product is twisted acts as a reassurance that the product is new and safe to use
• The user is able to both see and feel if a catheter has been used
Engineer beauty: Tamper proof
Feels fresh
• Catheter will be the same length as current SCCF plus version• Handle length is 20 mm shorter than SCCF handle to ease insertion while on a toilet
Put the user experience first: Handle length
More ergonomichandle length 65
mm
43 m
m
• Product appears sealed and closed and ‘connection funnel’ does not appear before opening• The cone shape of the product tells where to insert the bag connector• After use the product is completely closed and hygienic if not possible to dispose of immediately
Respect the context: Connection to a urine bag
Sealed and hygienic before use
The soft inner material makes connection strong and reliable
Easy and intuitive connection to any urine bag
Closed end
Easy to connect
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Features in SpeediCath Compact EVE
Integrated connector for attaching a urine bag
Triangular shape for easy opening and antiroll
Tamper proof integratedin design
Tapered design for intuitive handling of catheter
Variable wall thickness provides exclusive depth effect
Bold and Iconic design language
Discreet appearance
Shorter handle lengthfor improved usability